the world of colors part 4 of 4

THE WORLD OF COLORS:

An overview of what colors symbolize and mean in China and India. As well as a look at color and companies usage.

TABLE OF CONTENTS:

Page Title: Page Number:

I. Colors & Marketing 3A. Facts & Statistics 4B. Color Based on Gender & Shoppers

19

C. How to Use Color 24II. Color Profiles 30

A. Color Profile: Black 31B. Color Profile: Blue 37C. Color Profile: Green 43D. Color Profile: Orange 49E. Color Profile: Purple 55

Page Title: Page Number:F. Color Profile: Red 61G. Color Profile: White 67H. Color Profile: Yellow 73I. Color Profile: Others 79

III. Color Symbolism Around the World

86

A. Color Symbolism: China 87B. Color Symbolism: India 106C. Color Symbolism: Japan 120

IV. Company Profiles 129V. The World of Color: Overall 140VI. Work Cited 144

COLOR SYMBOLISM: CHINA-

Black Symbolize

s

Element

Water

Direction

North

Season

Winter

Planet

Mercury

Animal

Tortoise

黑色

Compiled By author from: nationsonline.org


Green Symbolize

s

Element

Wood

Direction

East

Season

Spring

Planet

Jupiter

Animal

Dragon

綠色



Red Symbolize

s

Element

Fire

Direction

South

Season

Summer

Planet

Mars

Animal

Poultry

紅



White Symboliz

es

Element

Metal

Direction

West

Season

Autumn

Planet

Venus

Animal

Tiger

白色



Yellow Symboliz

es

Element

Earth

Direction

Center

Season

Change of Season

Planet

Saturn

Animal

Phoenix

黃色



Blue:藍色Conserving,

Healing, Relaxation,

Exploration, Trust, Calmness,

Immortality

Brown:棕色Industrious, Grounded

Gold:金

Completeness, Wealth, Metal, God

Consciousness


COLOR SYMBOLISM: INDIA-

Black is:

A lack of appeal and desirability

Used to ward off evil

Associated with the

absence of energy &

death

काली

Compiled By author from: sensationalcolor.com & empower-yourself-with-color-psychology.com


Green is: A

representation of nature

A manifestation

of God himself

The color of Islam

हरा



Red is:

A sign of a married woman

Red has a deep meaning in the Indian psyche

Used in wedding ceremonies because it is the color of

purity

लाल



Saffron:

Symbolic of knowledge

burning ignorance

Symbolizes the quest for

knowledge of Godhead

When worn symbolizes the quest for light

Compiled By author from: sensationalcolor.com & empower-yourself-with-color-psychology.com & ishtadevata.com & sanskritimagazine.com

केसर


White:

Known as the absence of color

Symbol of sorrow in death of family

member

Traditionally the only color a

widow is allowed to wear

सफेद



Yellow:

Girls that are single wear it to attract a companion

It represents spring and

activates the mind

The Symbol of a Merchant

Compiled By author from: sensationalcolor.com & empower-yourself-with-color-psychology.com & wou.edu

पीला

COMPANY PROFILES:COLOR USAGE-

Red & yellow are most appealing

to children

Red- Increases appetite &

creates sense of urgency

Yellow-Color of

cheeriness & optimism

The letter M- creates a positive

atmosphere around the brand

These colors used together can cause agitation & this helps facilitate faster customer turnover

Red- Gets customers

to order and leave faster

Compiled By author from: digitalinformationworld.com

McDonalds:


The Mascot for McDonalds:

Named Ronald McDonald

A Clown dressed in yellow & red

Stimulates excitement, energy & high levels of visual appeal for

children


McDonalds:


Green:The only top

global brand that uses green as its

primary color

Mermaid: Stimulates the

customers associations with

nature

Relaxing: Green promotes

a sense of relaxation & a

way to de-stressStarbucks:



Orange: Cheerful, warm &

draws in impulsive shoppers

Fanta: Is making new flavors that will encompass all

the colors

Favorite: Made in different

colors but orange is

responsible for 70% of the sales

Having Multiple colored cans means a wider target audience

Fanta:


COMPANY PROFILES:COLOR USAGE-Blue

Compiled By author from: coschedule.com/ Images from: Google images

Trust Strength Dependable

COMPANY PROFILES:COLOR USAGE-Gre

en


Peaceful Growth Strength

COMPANY PROFILES:COLOR USAGE-Gre

y


Balance Neutral Calm

COMPANY PROFILES:COLOR USAGE-Oran

ge


Trust Strength Dependable

COMPANY PROFILES:COLOR USAGE-Red


Youthful ExcitementBold

COMPANY PROFILES:COLOR USAGE-Yello

w


Optimism Clarity Warmth

WORK CITED:• "Color Psychology In Marketing: The Complete Guide [Free Download]." CoSchedule Blog The Ultimate Guide To Using Color Psychology In Marketing Free Color Schemes Comments. N.p., 2016. Web. 05 July 2016.

<http://coschedule.com/blog/color-psychology-marketing/>.• "Color Symbolism in Hinduism." WOU.edu. WOU, n.d. Web. 5 July 2016. PDF <http://www.wou.edu/wp/exhibits/files/2015/07/hinduism.pdf>.

• "Cultural Color." Empowered By Color. N.p., n.d. Web. 05 July 2016. <http://www.empower-yourself-with-color-psychology.com/cultural-color.html>.

• "Guide to the Countries of the World :: Nations Online Project." Your Guide to the World. N.p., n.d. Web. 05 July 2016. <http://www.nationsonline.org/>.

• "How Colors Influence People: The Psychology Of Color In Business Marketing." How Colors Influence People: The Psychology Of Color In Business Marketing. N.p., n.d. Web. 05 July 2016.<http://www.digitalinformationworld.com/2013/08/how-colors-influence-people-psychology.html>.

• "Infographic : What Your Web Design Says About You." Designzzz. N.p., 2011. Web. 05 July 2016.<http://www.designzzz.com/infographic-what-your-web-design-says-about-you/>.

• "India | A Country of Symbolic Colors." Sensational Color. N.p., 2007. Web. 05 July 2016.<http://www.sensationalcolor.com/color-meaning/color-around-the-world/india-country-symbolic-colors-1935#.V2Ge-rsrKM9>.

• "Japan: It's Better in Color - Tofugu." Tofugu. 2012. Web. 01 Mar. 2016. <http://www.tofugu.com/2012/06/28/japan-its-better-in-color/>.

• "Japanese Colors Vocabulary - Learn Japanese Colors Vocabulary." About.com Education. Web. 01 Mar. 2016. <http://japanese.about.com/od/japanesevocabulary/a/Colors.htm>.

• Marie. "What Does Your Colour Choice Say about Your Brand?" Writeontrack.ie. N.p., 21 Mar. 2012. Web. 5 July 2016.<http://www.writeontrack.ie/branding/what-does-your-colour-choice-say-about-your-brand/>.

• Mathers, Cassandra. "What Is the Meaning of Color in Japanese Culture?" EHow. Demand Media. Web. 01 Mar. 2016. <http://www.ehow.com/about_6658499_meaning-color-japanese-culture_.html>.

• "Power of Color #infographic." ~ Visualistan. N.p., n.d. Web. 05 July 2016.<http://www.visualistan.com/2014/06/the-power-of-color-infographic.html>.• "Psychology of Colors in Marketing - BrandonGaille.com." BrandonGaillecom. N.p., n.d. Web. 05 July 2016.<http://brandongaille.com/psychology-colors-marketing/>.

• "Psychology of Colour in Marketing and Branding." Econsultancy. Econsultancy, n.d. Web. 5 July 2016. Infographic 4imprint<https://assets.econsultancy.com/images/0007/2375/4imprint_Colour_IG_NCTA.jpeg>.

• "Role of Color in Marketing | Pamorama." Pamorama. N.p., 2013. Web. 05 July 2016.<http://pamorama.net/2013/04/21/the-role-of-color-in-marketing-infographics/>.

• "Significance & Meaning of ORANGE Color!" Sanskriti Indian Culture. N.p., 2014. Web. 05 July 2016. <http://www.sanskritimagazine.com/culture/why-orange-color-is-used/>.

• "Significance Of Saffron In Hinduism." Ishta Devata Blog. N.p., 2015. Web. 05 July 2016. <https://www.ishtadevata.com/blog/significance-saffron-hinduism.html>.

• "True Colors Infographic - Breakdown of Color Preferences by Gender." True Colors Infographic - Breakdown of Color Preferences by Gender. N.p., n.d. Web. 05 July 2016.<https://blog.kissmetrics.com/gender-and-color/>.

• "What Brand Colors Say About Your Business – Marketo." Marketo Marketing Blog Best Practices and Thought Leadership. N.p., 2012. Web. 05 July 2016.<http://blog.marketo.com/2012/06/true-colors-what-your-brand-colors-say-about-your-business.html>.

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