the world’s greatest education for the modern marketer

14
The World’s Greatest Education for the Modern Marketer Integrated Social, Mobile & Digital Marketing Success Filtered down from 100s of Classes created by World’s Top Educators Sourced from: www.OnlineMarketingInstitute.org

Upload: online-marketing-institute

Post on 20-Aug-2015

98 views

Category:

Business


0 download

TRANSCRIPT

The World’s Greatest Education for the Modern Marketer

Integrated Social, Mobile & Digital Marketing Success

Filtered down from 100s of Classes created by World’s Top Educators Sourced from: www.OnlineMarketingInstitute.org

Dubai • Understanding for the strategic framework for how to

execute effectively on social media campaigns• What to do about the Big Data question and how it fits in

the metrics for success• Top Facebook tactics to making fans turn into customers• Pinterest & Instagram primer on how to make these

platforms work for your brand• Small business tips and tactics for integrated digital

marketing efforts

 

www.OnlineMarketingInstitute.org

www.OnlineMarketingInstitute.org

Agenda

I. Big Picture Global Industry Trends & Research

II. Strategic Framework for Good Social

III. Top Tactics & Strategies driving Success

*A Moment on Education & Meaningful Change

Me….

Background - Built 3 businesses in Digital1. Agency of the Year – BusinessOnline2. Media Company with OMS a global

Digital Education Event3. Global Destination for eLearning – OMI

Expertise – Digital & Education • Social Media, Usability, Search… • Simplify Complex Digital to Business

friendly Perspective • Education – eLearning, Technology, …

www.OnlineMarketingInstitute.org

Who Are You?

What do you Do?

How Does Social Impact Career or Company?

Why are you here (learn)?

Grab Card: On back write word/phrase

Your Turn Speaker Photo

① Strategy: Content Marketing Mapping

② Traffic: SEO through Google+

③ Awareness: Facebook Amplification Techniques

④ Awareness: LinkedIn/Facebook Hyper (Re) Targeted Advertising

⑤ List Building : Twitter Community & Tribe Building

⑥ Engagement: Visual Story Telling Pinterest & Instagram

⑦ Conversion: The Psychology and Science

⑧ Social Advertising: Social + Digital Display Re-targeting

⑨ User Experience on Mobile

⑩ Big Data and Attribution Modeling

⑪ Analytics: ZMOT State of Mind

Top 10 Must Knows & Do’s

www.OnlineMarketingInstitute.org

The Buy Cycle: Think Touch Points

Source: Forrester

Advice from colleague or friend

Web, Blog,& Media

Web, Blog,Media, & industry pros

Web, social, & email

www.OnlineMarketingInstitute.org

Ultimately, Educated Integrated Organization

www.OnlineMarketingInstitute.org

Summary

• There’s a lot we can get excited about

• Something we can contribute towards

(Ex: Girls Rising: Charity for Young Girls)

• But Few areas we can make impact…

• Educating yourself is ONE of those areas• And Now with eLearning, no excuse• Creates energy, passion and Enthusiasm

A Moment on Education Speaker Photo

“Nothing Great has ever been created without Enthusiasm.”

- Ralph Waldo Emerson

Sourced from OMI Tutorial Library

[email protected]

Or

LinkedIn “Aaron Kahlow”

www.OnlineMarketingInstitute.org

www.onlinemarketinginstitute.org

Contact Me at “Aaron Kahlow” on Facebook, Twitter or LinkedIn

Thank You!

Next Steps to Learning

www.OnlineMarketingInstitute.org

Further References

*eConsultancy: Digital Intelligence Briefing **Comscore: Power of Like 2012***iMediaConnection: 2012 InfoGraphics

Article & Pew Internet Study

Classes at :http://www.onlinemarketinginstitute.org/social-media-marketing/