the worlds largest focus group
TRANSCRIPT
1Google Confidential and Proprietary
The World’s Largest Focus GroupHow to succeed as part of the YouTube community
April 2008Hunter WalkHead of Product Management, YouTube
2Google Confidential and Proprietary
What’s YouTube?
A place where people share authentic moments
3Google Confidential and Proprietary
What’s YouTube?
And their aspirational hopes…..
4Google Confidential and Proprietary
What’s YouTube?
And sometimes the weird, wacky and wonderful !
5Google Confidential and Proprietary
Advertisers, media and community come together
6Google Confidential and Proprietary
The Numbers
Hundreds of millions of users
worldwide
Hundreds of millions of
playbacks daily
10+ hrs/min 19 countries
7Google Confidential and Proprietary
The Secrets of YouTube
8Google Confidential and Proprietary
Become part of our community
• Discovery– Good metadata – not corporate speak
– Your Channel Page – subscriptions are your friend
Remember you try to make a viral video, but they make a video viral !
• Engage– Participate - respond to comments, favorite other’s videos
– Reach out to YouTube influencers
• Extend– Generate off-YouTube embeds
– Lots of content - authenticity
