The zero BS guide to choosing a social media platform for business
1. Go where your target audience hangs out
Discover what social media platform your audience likes visiting.
You can even ask them why they
prefer certain social media platforms and
where they would like to engage with
your brand!
2. Ask yourself, “What is my real goal?”
This way, you can choose
channels based on what
will help you reach your
goals.
3. Go where you can afford to play
It’s no secret that advanced social media platforms offer data and analysis for a price.
Take advantage of emerging platforms that give you enough room to play without spending too much.
4. Do what you enjoy
Since choosing a platform is a long-
term investment, choose a social media platform
that you genuinely enjoy using.
This makes it easier for you to
put in the effort to learn about the
platform and helps your work feel less
like a chore.
5. Do what you’re good at
Truth be told, there’s no point in investing in a platform if your skill set is not in
that area.
Why would you use YouTube if you can’t create good videos, right?
Stick to a platform where you can do amazing things.
6. Do what’s working now
Focus your attention on a platform that's
working now and grow your community through this platform.
Just make sure to adapt to possible
changes in the future!
7. Do what works for you
Do what works for you, even if it goes the grain of what's working for everyone else.
Don’t get caught up in the generic advice!
You do you (or at least, you do what
you think is the best for your business).
8. The channel which you can consistently create content for in a low-friction way
If it isn’t easy for you to consistently
create the kind of content that the
social media network calls for,
you’re going to be in trouble.
Again, choose a platform where you can create content easily, consistently and joyfully.
9. Which networks are declining and which are
emerging. Invest in emerging platforms and
avoid declining ones.
You don’t want to create great content only for it to die with the declining
platform, do you?
10. Consider doing what you can
delegate and scale
Think about the future – what content channel will be easy to scale as your business grows?
Stick to the platforms where you
can delegate work so you can focus on
more important things.
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This guide was originally published in WP Curve.