the11 conversations

11 Conversations

11C: Eleven conversations to thrive in the social era

@johnkellden conversationlab

social eraconversations

ThriveUnlearn

Market Learn

Design

Cocreate

Stra

t

11BrandEngage

Play

Work

Enable

11C: conversations into story

11C conversationlab @johnkellden

1. UnlearnPeople are already thinking, relating and doing things differently. Your choice is to unlearn or become irrelevant. Let's simplify, play and level up.


2. MarketYou need to market as if all markets are conversations. Onedisruptive innovation is sometimes called social and sometimes called listening. When you listen really well it is called social business.


3. LearnIn a network, one of the few things that scales really well is social learning. It's all about purpose, people and participation.

RETURN ONENGAGEMENT

ENGAGEMENT


4. Design

11C: Turning yourconversations into story: new perspectives, new insights, cocreation of value


5. CocreateYour niche. Your place in the eco- system of things. Learn how to cocreate value together with other storytelling animals out there.


6. BrandYour story. What makes others tick. The part of what you’re doing people want to share with their friends.


7. StrategizeYour paths are no longer well defined. The silver lining: the half life of strategies is shortening, so you’ll get plenty of experience.


8. EngageInvite all others to participate. Be yourself. If you can’t be yourself, be engaging. If you can’t be engaging, revisit the previous seven steps.

"Luck is what happens when preparation meets opportunity."-- Seneca


DATA

social eraconversations11

Engage

Play


BIG DATA

STORY

9. WorkPrioritise the tasks that matters most. Matter.Be an example. Be a living example. You are tasked with one small part of one leg of a big elephant. Don’t be the elephant.

You in the grand scheme of things.


10. EnableBe forgiving towards yourself and others. Be challenging enough to enable effective flow. The balance between these two is different for everyone. It’s part of what makes life interesting.


SOCIALLEADERSHIP

11. PlayLife is imperfect, inviting us to immerse and improve. It’s an infinite game: you making a dent in the universe and the universe reciprocating in kind. Your reach is meant to be larger than your grasp. Your rules of thumb is an evolving set. Play, thrive and proceed through the next round of conversations.


social eraconversations

ThriveUnlearn

Market Learn

Design

Cocreate

Stra

t

11BrandEngage

Play

Work

Enable

11C: conversations into story


11C conversationlab @johnkelldenThank you for being here. Let’s meet and share a story or two, and then, who knows?

@[email protected]://www.linkedin.com/in/johnkelldenhttps://plus.google.com/u/0/101010252943098026073/posts

the11 conversations

Documents