A big part of the brand identity for Scott Pilgrim vs. The World is to do with the comic style font and the text used and this is effective in that without images the text makes advertising items recognisable as part of this film. I feel that due to the our use of the same font, our advertising pieces work equally effective as part of a brand identity.

As can be seen with the poster and magazine cover for Scott Pilgrim vs. The World the costume of the main character is not the same, however it is very similar and therefore it helps create an identity for the film. The costume warn in both is also warn within the teaser trailer, further strengthening this identity and therefore as by having the same costume this creates a strong identity I feel it is very effective.