theatres have plays television has programmes but what does broadband have?
TRANSCRIPT
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Theatreshave
plays
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Televisionhas
programmes
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But what does
Broadbandhave?
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NM2 sets out to invent andenable new genres of mediathat are specifically suited
for broadband-delivery.
What will you call it?
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The challenge
• A new media genre is no small aim. We have to:
– Build new technologies– Understand emerging markets– Conceive and demonstrate pilot
productions– Evaluate our experiments
objectively
• To do all this we have brought together a very diverse and talented team
For more detail visit the NM2 web site www.ist-nm2.org
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NM2’s Diverse Team
13 partners– From industry, from academia, from media schools and the
production industry.
8 countries– United Kingdom, Germany, Austria, Spain, Greece, The
Netherlands, Finland, Sweden
Multiple disciplines
– Dramatists, Producers, Directors, Computer scientists, Social
scientists, Business analysts
For more detail visit the NM2 web site www.ist-nm2.org
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The Market
• To invent new, potentially profitable genres of media for broadband, we need to understand the market well. There are three particular aspects we need to investigate:
– The availability of technology to support the genre
– The propensity of the production industry to embrace the creation of new genres
– The propensity of consumers to engage with interactive forms of content
• NM2 is studying this market honestly and rationally; trying to understand what constrains and defines the opportunity
For more detail visit the NM2 web site www.ist-nm2.org
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Productions
• Every new genre needs its pilots. Before Pixar made it mainstream with Toy Story they released a series of “shorts” revealing what could be achieved using the new computer based animation techniques.
• NM2 is developing seven pilot productions looking at how interactivity and re-configurability can be used with news, documentary and drama.
For more detail visit the NM2 web site www.ist-nm2.org
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Technology
• Just as Books needed the printing press and Cinema needed cameras so the new genre will need new tools.
• NM2 will build tools that support both the production and delivery of new production pilots.
metadata content
Database interface
Middleware API
user info
Management Realisation Engine Profile Learning
Ing
estio
n
Description•Manual•Automated•Ontology-based
AuthoringUsing narrative
structure language
Session ManagementFor high volumes
End-user ApplicationIncluding application preview
tools delivery
middleware
For more detail visit the NM2 web site www.ist-nm2.org
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Evaluation
• We have to be brutally honest. At every turn NM2 seeks to obtain feedback, from media professionals and from the general public.– What’s good?– What could be done better?
• We value feedback on all aspects of our work – on the tools and the experimental pilot productions themselves -recognising it is a helpful gift on our journey.
For more detail visit the NM2 web site www.ist-nm2.org
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Summary
• NM2’s vision is to invent new forms of media specifically tailored for delivery over broadband
• NM2 is attempting to enable this vision using a multi-disciplinary team from across Europe
• NM2 will create experimental pilot productions that illustrate new media forms
• NM2 will develop tools that allow the new media forms to be efficiently created
• NM2 will use objective evaluation of markets and of people to refine and improve its work to better position the project to profitably address need of its target audience
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New Millennium. New Media.
• For more information on this project please contact
– Peter Stollenmayer [email protected]
or– Doug Williams
For more detail visit the NM2 web site www.ist-nm2.org
“The best way to predict the future is to invent it.”
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The End
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For more detail visit the NM2 web site www.ist-nm2.org