The Creative spark

Even the domain names…

• Graphic Arts Exchange

• Speed of Art

• Italian Power Generator

www.graphicartsexchange.com

www.speedofart.com

www.powergenitalia.com

Your WIIFM from today

• Flexible/creative thinking is fundamental

• A new expanded toolbox

• How to creatively ‘spin’

• Creativity at strategic/tactical level

• Seizing opportunities to reveal and transform your brand.

The Andy Green

Museum

Gallery

Level 1

Flexible and creative thinking skills

Communications: Propaganda (PR), memes/word of mouth,

Brands and Personal brandcasting

Gallery

Level 2

•East London childhood•Yorkshire adulthood•Wales 2nd childhood

Values:

#1 Less waste world•resources•talent•potential•Opportunities/ideas

Flexible thinking around

beautiful questions

to add value

Creativity a definition

‘Public Relations’

#1 The fundamental of communications

The Wensleydale Creamery

#2 Be alert to new opportunities

#3 Have creative heroes

2. Tactical

Detail

1. Strategic

Big Picture

# 4 Hierarchy of responses

#5 You are a master of ‘Spin’

#6 You communicate through brands

Brand element - Icons

Brand element - Values

Brand element - Information

Forget your ‘Elevator’ speech

# 7 You communicate through memes

Your w-o-m actions

• How ‘sticky’/meme-friendly are your messages?• Create memes – ‘Your 12 point Plan’• What sticky messages is ‘No’ on ‘Yes’ saying• How can you neutralise/turn to your advantage

#8 Every negative is a positive opportunity

# 9 Believe in your success

#9½ …and close the gate

Be Magnificent!