Services around the electric car

THE ELECTRIC CAR PROJECTDesigning the services around the electric car

A collaboration between DONG Energy, CIID and Designskolen KoldingSupported by The European Regional Development Fund

COPENHAGEN INSTITUTE O F INTERACTION DESIGN

ContentsThe Electric Car ProjectA collaboration project between DONG Energy, CIID and Designskolen Kolding.

20091st edition

Typeface: Trade Gothic

Paper:MultiDesign Original Ivory 120gSatimat 135g

Printed by: MV·Tryk, Middelfart

Proof reading:Isabel FroesAnette Flinck

Layout and design:Tue Simon BahnsenSteffen Bygebjerg

Special thanks to:Ludvig Storm

Designskolen KoldingÅgade 10DK-6000 Koldingwww.designskolenkolding.dk

© Designskolen Kolding

ISBN 87-90775-22

101216202428

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Falck E-CarCardioInfrastructureToesSymbio

Falck E-CarCardioInfrastructureToesSymbio

Observations / Concept Development

Final Concepts

IntroductionTeacher Biographies

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Introduction Introduction

The FrameworkWindmills are the main reason why the rest of the world sees Denmark as a leader when it comes to energy conservation. Imagine how Denmark’s in-ternational standing would change if it were to use sustainable energy in the transport sector? Imagine if this also alleviated the current problem that sus-tainable energy is wasted or sold too cheaply? Even though the wind blows, there’s not always a need for the energy that’s harvested.

This challenge was the departure point for a joint design project, in which Designskolen Kolding would collaborate with foreign and Danish compa-nies. The task was simple. Show how sustainable transportation can be a business success. The project was to be user-driven design. The principal users involved in a green-transport revolution, the drivers, would be involved in designing any future transport structure. These users, together with professional and student designers were to identify and develop suggestions for city planning, charging technologies, car interiors, road services, insurance and any other environmentally friendly products that would be involved as part of an overall system.

The CourseThe aim of the Factory course at Designskolen Kolding was to develop the services and neces-sary structure for a sustainable transport system, with a focus on the electric car. The course was for third year Industrial Design, Interactive Media and Graphic Design students with the participation of other students from both Denmark and abroad.

During the 5 week course the students went through the following processes:User ResearchConcept GenerationConcept DevelopmentExperience Prototyping

Concepts were to be based on initial user research with the help of instructors from the Copenhagen Institute of Interaction Design (CIID, www.ciid.dk)

and DONG Energy employees. In groups, the stu-dents explored the concepts within a chosen area of design. Ideas were developed as more concrete sce-narios of everyday life. These scenarios were then tested in real life settings. Lectures on methods and strategies further helped the students to understand the concept of service design.

The BriefWe know the electric car is feasible. Our challenge is to move from a feasible product to a rich user experience of an all embracing concept.

The challenge was to develop potential scenarios of how electric cars could become part of people’s everyday life. The idea was to design an “organic structure”, which makes it attractive – cool and meaningful – to switch from gasoline or diesel driven cars to battery driven. The task was not to design an actual car. Instead the students were asked to focus on either the overall system an elec-tric car would be a part of or anything inside the car that could enhance user experience.

DONG is working to introduce the concept of sustainable car transport in Denmark in 2009, with a view to bringing it to fruition over the next few years. 50 electric cars will be introduced the first year, 500 in 2010 and for general use by 2011. The aim is to exploit local energy resources to benefit the environment by substantially reducing CO2 emissions from Danish cars.

The Service Design Approach The main goal of the course was to expose students to the complex, systemic thinking required to design a new service.

What is service design, how is it used and why is it important? This course gave an introduction to the theory and practice of Service Design.

Service Design generally refers to the design of an overall system and its related processes in order to provide a service to users.

Services are often described as commercial or non-commercial entities (i.e. pizza delivery, public health care, airlines, etc). Most services are deployed through what are commonly referred to as touch points. A positive experience for users when engaging with the touch points of a service has significant value in terms of brand image and

users’ perception of the service. The experience of a service as smooth and well thought out has a direct and positive influence on customer loyalty.

For companies that base their business on continual and direct customer contact, it can be of immense value to be able to offer well designed systems that are not just functional, but a pleasure to use. In terms of evolution of user experience, most compa-nies have developed their service design from being functional to convenient, but to be able to success-fully compete in the future, a shift has to be made from convenient to exciting. To achieve this, it’s simply not enough to tweak existing processes. If a service is to be experienced as satisfying or exciting in both a general sense and in its details, care has to be paid to its design. This is where service design plays a crucial role.

The FacultyFor this Service Design course, Designskolen Kolding teamed up with the Copenhagen Institute of Interaction Design (CIID, www.ciid.dk) with the intention of combining CIID’s experience with the creativity of DK’s students to produce innovative and relevant concepts for the DONG Electric Car.

Those teaching on the Factory course were:From DONG: Jesper Bang Andersen, Manager;Klaus Baggesen Hilger, Senior Innovation Manager.Both from Group R&DFrom Designskolen Kolding: Industrial Designer Hân PhamFrom CIID: Isabel Froes, Simona Maschi, Vinay Venkatraman, and Alex Wiethoff.

The Course GoalOn the process level students gained an under-standing of what Service Design is and how to approach it. Students were introduced to a set of tools and practices related to Service Design, such as user research techniques, systemic thinking and experience prototyping.On the content level, students learnt more about the context of the electric car and its implementation in real life. More specifically, the course touched on:

1) Designing services is more about designing experiences, rather than individual products or interfaces;2) Designing services requires a deep understand-ing of people’s everyday life; therefore user research techniques are crucial to service innovation;

3) The implementation of the electric car requires a radical cultural change in people’s attitudes and in the socio-economic contexts they live in.4) ICT (Information and Communication Technolo-gies) have the potential to broaden and ease the access to services in our everyday life;5) The design of services challenges the way designers communicate and prototype their ideas, from drawings to experience prototypes.

ProgramThe course consisted of five full weeks between January 5th and February 5th 2009. The course, designed to introduce ‘real life’ as a teaching plat-form, was based on the following four themes:

User research to learn about people’s needs, values and contexts in relation to the course topic. This aims to define the research questions that the projects will try to answer.

Concept generation. Once the design task has been defined and initial user research carried out, students generate a range of concepts for electric car-based solutions. This aims to broaden the scope of potential solutions.

Concept Development. With the help of faculty and representatives from DONG, students develop some of their initial concepts into more concrete solutions. This aims to identify concrete strategies for all the stakeholders involved, including everyday people, service providers, policy-makers, urban planners and DONG.

Experience Prototyping. In order to test the poten-tial and desirability of a new service idea, students work on a quick experience prototypes to see how the idea could play out in real life. The aim is to un-derstand the complexity of integrating new service ideas into people’s everyday life.

DONG Sustainable Transport - Electric Cars and Support Systems

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Introduction Introduction

Alexander Wiethoff Alexander is an accomplished designer with a proven ability to develop and implement visionary strategies that support architectural, industrial and interaction design objectives. Prior to working at CIID, Alexander worked in Italy for two years, where he led key initiatives at Syneo Srl. (Milan) including the setup of an interaction design lab and interactive trade show experiences. He is rec-ognised as an expert in applying interactive light-ing design concepts to urban spaces. Alexander is a respected leader and co-founder of a contem-porary art gallery with an innovative, open source exhibition and interior design concept in Linz (Austria). He holds a BA in space&designstrategies where he graduated with distinction and an MA in Interaction Design from Domus Academy, Milan. His key competencies include: the development of first stage physical prototypes; innovation strate-gies for interactive retail concepts; rapid concept development; the implementation of interactive lighting design; and the execution and project management of interaction design projects.

Hân PhamHân Pham holds a Master in Industrial Design from Designskolen Kolding (2005) in Denmark and is a member of Danish Designers, MDD.The unique quality about Hân is her ability to solve complex problems by identifying herself with the user. Her social approach, combined with an understanding of complexity of the task, reflects her general way of working as a designer. Hân is preserving and extremely profound in the research process – she keeps on searching until she finds the answers. She’s striving towards to see things from new angles and thereby finding a new and meaningful context which often leads to innovative design solutions.

Hân is Danish with a Vietnamese background. She also holds a BA in Jewellery Design, which has given her the ability to spot the small details in the design process. Hân is a designer with broad com-petence aspects, from 2D graphic to 3D mould-ing – though the core competence must be: User research, visual communication and storytelling.

Hân’s main concern is her caring for others which has a direct impact on her way of working. For the

efforts she has received the Jubilee Grant from the National Bank of Denmark in 2005 for her Gradu-ation Project “Yellowone Needle Cap” and in 2007 she received The INDEX: Peoples Choice Award for the same project. The Index Award, design to im-prove life, is the World’s biggest design award. She started her own company in 2007 and has worked with clients such as Novo Nordisk A/S, Coca-Cola, Pepsico and City of Copenhagen. She has also been a regular guest teacher in the Industrial Design department at Designskolen Kolding for the past three years.

Isabel FróesIsabel Fróes believes in intuitive and cross-cultural interfaces. She holds a Masters degree from ITP (Interactive Telecommunications Program) from New York University. Having a Psychology background she has focused on the interactions between humans and technology. During her stud-ies she was also a researcher for the Brazilian Na-tional Research Center, where she investigated the changes in social interaction due to the spreading of Internet communication; the results were pub-lished in a book (“Na malha da Rede, os impactos intimos da internet”) in the end of 1997. Her experience as an interactive designer ranges from online works to physical installations for compa-nies such as Merrill Lynch and 20th Century Fox; as well as museums like Museo de Bellas Artes, in Mexico city, Cooper-Hewitt Design Museum in New York, Museet for Samtidskunst in Roskilde, Denmark, etc. She has also taught the courses “Interactivity in the Museum” and “The Culture of Play, Narrative, light and Robotics”, “Intro to Interaction Design”, among others at Designsko-len Kolding and at the University of Copenhagen, where she has worked as an Associate Professor for the past 3 years.

Simona MaschiSimona Maschi’s main focus is on envisioning future scenarios and experiences for people’s ev-eryday life. In particular, she designs new concepts of services enabled by innovative technologies for both the public and the private sector. She is interested in new design solutions that support companies towards a stronger attitude to environ-mental and social responsibility. Her last works in collaborations with accademia and industry have explored different topics, such as private and public transportation, health and wellbeing and sustainable housing. Simona is an expert in Service

Design, Scenario Design and Design Methods. She is co-founder of the Copenhagen Institute of interaction Design (CIID) and she’s now leading a pilot year for a new master programme in interac-tion design as a collaboration between CIID and Danmarks Design Skole.

In 2006 Simona was an external lecturer at IT University of Copenhagen. She was also a lec-turer at the Politecnic University in Milan. Until June 2006 she was an Associate Professor and researcher at the Interaction Design Institute, Ivrea. She has been a visiting lecturer in European and American schools, an invited lecturer and trainer at international design workshops, and is an active co-organiser of conferences, seminars and workshops. Simona has a PhD in Industrial Design and Multimedia Communication from the Polytechnic University of Milan, Italy (2002). She was a visiting scholar at the Institute of Design at Illinois Institute of Technology in Chicago (2002) and has an MA in Architecture from the Polytech-nic University of Milan, Italy (1996).

Vinay VenkatramanVinay’s background is in industrial design. He graduated from the National Institute of Design, India. His professional life began as a product de-signer for manufacturing companies designing bi-cycles, kitchen appliances, etc. In between he was enticed by film making and worked as visual ef-fects designer for a leading post production house, Prime Focus Ltd, on various advertisements and feature films. He later shifted focus to software products and was a consultant to several software companies working on information architecture and user interface design. In the summer of 2005, he interned as a product designer at Microsoft in Seattle. In 2006, he graduated with distinction from the Masters programme in Interaction Design from the Interaction Design Institute Ivrea (Italy). Vinay’s work has been exhibited during the Salone del Mobile (International Furniture Fair) in Milan (April, 2006), written about in leading design magazines and various popular blogs. He has also assisted in teaching courses at the University of Aarhus, IUAV University in Venice and the IT University in Copenhagen. His current interests include tangible user interfaces, service design and finding new models of sustainable economic development using open source technologies.

Teacher Biographies

OBSERVATIONS

CONCEPT DEVELOPMENT

Falck E-Car

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Observations

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In the initial research we discovered that the electric car needs an image boost. Too many people relate it to the 80’s “Ellert”. An awareness campaign was long overdue and we found that people need more reliable incentives.

We want to convey that the electric car is similar to a regular car with only positive differences. We created a working model containing the electric car, a potential user and a company – where the image of the company is to transfer onto the e-car.

Researching which companies had a pure image and could evoke a feeling of trust and safety, we found that Falck had the perfect profile to be our target company.

Søren August Vallø Jacobsen ID, Signe Baden GD, Victoria Kusk ID, Noga Berman ID, Karen Feder IM

Falck E-Car

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1. The Ellert 2. Paymentsystem3. Falck in action

4. Exclusive tailpipes 5. Falck, stopping for gas 6. The group

7. Car in front of renting company8. Cars parked

Falck E-Car

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Concept Development

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We came up with an analogy that fits our focus point perfectly – organic milk. It is the same product but with intangible positive benefits. This shows the shift in perception that is the goal of our project.

After brainstorming and sketching on ideas we made a sketch movie with toys and paper to show our point. Scenarios we made were for instance: an analogy on the no-smoking laws and what a Falck E-Car scenario would look like. Through this and group discussions we came up with an actual service concept that could fit our service model and fulfil our end goal.

Falck E-CarSøren August Vallø Jacobsen ID, Signe Baden GD, Victoria Kusk ID, Noga Berman ID, Karen Feder IM

1. Falck, User, Electric car 2. Roleplay with toycars 3. Connect the words that match

4. Personas with toycars 5. Polluting cars 6. Love !

7. Generating ideas8. Roleplay with personas9. Storyboard for scenario movie

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Cardio

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Observations

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In our research phase we looked at facts about the electric car and existing services.

We looked at batteries, electric cars (in general), new technologies around the charging subject, and the charging/battery service as it is now. We also looked at DONG’s solution of how the service will work.

Our idea generation was based on how to charge your car in an easy and understandable way and about charging spaces when living in the city.

We also talked about how charging could be more personal and visible in some way by using a strong metaphor.

Rasmus Kongsgaard ID, Jeppe S Vestergaard ID, Christine Gertsch GD, Marte Undereidet ID, Mathias Mølgaard ID

1. Oil for the car2. The group3. Electric car getting charged

4. Paysystem for parking 5. Cleaning the wheels6. Airpump for the wheels

7. Electric car8. Taking the car for a spin

Cardio

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Cardio

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Concept Development

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In our concept development we brainstormed on different solutions for charging and the battery change service.

We made some short scenario-movies to get some instant ideas. We saw some clear factors that could be addressed in our concept; like what to do while the car was charging, what if you went out of battery before you could reach a charging station, and if the charging station needs a wire.

One of the ideas we came up with was a wire-less charging system where it was also possible to share some of your energy with another car. However, this didn’t seem feasible in the near future and we ended up dropping it. Then we started again looking at the main points of the service and its values, that’s how we ended up with our current concept.

CardioRasmus Kongsgaard ID, Jeppe S Vestergaard ID, Christine Gertsch GD, Marte Undereidet ID, Mathias Mølgaard ID

1. Electric car runs out of power2. Car helps other car3. Energy service

4. Car charging while driving 5. Devices are charged in the car6. Sketches for the product

7. Where could you charge your car

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Infrastructure

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Observations

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We spoke to a city council representative, engineer students, design students, hybrid taxi driver, etc. and found out that most of the people don’t know the difference between a hybrid and an electric car. But we are all concerned about making the future greener.

We focused our research on the charging problems of an electric car and found out that the current electric car batteries weigh about 250 kg, are around 1 metre by 0.7 metre in dimensions, cost 40.000 kr. and furthermore, they take a very long time to charge.

We also found out that there is no way of charging the batteries without losing some power over time and the more you distribute the energy (to homes and garages), the more power you lose; in other words, it makes the current infrastructure plan less efficient.

Thomas Dambo Winther IM, Bo Strandby IM, Andreas Fischer ID, Peter Koraca IM, Steffen Bygebjerg GD

Infrastructure

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1. Recycling system2. Bus and taxi3 Parked cars

4. Parking lot5. The group6. Gas container

7. Petrol pumps

Infrastructure

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Concept Development

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Many ideas about charging the cars came up – induction charging from the street lamps, roads and parking spaces, home and parking plug-in charging, battery exchange stations, robots running around and charging your car.

We’ve taken the facts we got from the research into consideration and decided that exchange stations would be the most appropriate way to do it. In the brainstorms some other goodies of the exchange stations also came up - batteries should be standard and government controlled, each car should have 3-5 small batteries instead of one big one, batteries are charged only at night and you should only be able to exchange the empty batteries.

From the user’s perspective the whole process of re-charging the car should be just as easy but a little faster with the new electric car.

InfrastructureThomas Dambo Winther IM, Bo Strandby IM, Andreas Fischer ID, Peter Koraca IM, Steffen Bygebjerg GD

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1. Mixing and matching ideas2. Working hard

3. Sketches for the scenario4. Short and long tailpipes5. Brainstorming on services

6. Making the presentation7. Brainstorm on charging8. Doing the scenario movie

Toes

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Observations

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Through our research process, we found out that the electric car nowadays seems to be a means of transportation that has more cons than pros. Besides the fact that society knows little about it, the car itself doesn’t appear to be very user-friendly and easy to use.

We also found that people associate the electric car with negative expressions like time-con-suming, problem-causing and non-efficient. Furthermore a current weak infrastructure contributes to this perception.

Today the purchase of a car is driven by economic reasons and not by the will to save the planet. Our starting point was therefore that the status of the electric car today is determined by lack of information and a negative image.

Bjørn Frost IM, Philipp Maul ID, Ellen Kirstine Hansen GD, Lukasz Natkaniec ID, Tue Bahnsen GD

Toes 1

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1. Chrome rims2. E-car at the train station3. Cruising in the car

4. Refueling the petrol station5. Macho car detail6. Disappearing prizes

7. The group8. Hope Whisper E-car

Toes

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Concept Development

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The image of gasoline and electric cars are defined by the user’s mentality and knowledge. The car is not only meant for transportation it is also an item of social status.

The driver seeks for a car that fulfils his or her needs. Moreover you buy more than just a vehicle. You buy independence, quality and safety.

The development process brought up a huge variety of ideas to simplify the use of the electric car and to obtain new possibilities for everyday life.

The project evolved around the following keyfacts: personalisation, transparency, synchronization, simplicity, membership and time.

Toes 1

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1. Idea generating2. Problem causing3. Brainstorming

4. Movie about customization5. Scenario sketching6. The new custom car

7: 100 ideas from each8. Customizing your appearance9: Early logos for Toes

Bjørn Frost IM, Philipp Maul ID, Ellen Kirstine Hansen GD, Lukasz Natkaniec ID, Tue Bahnsen GD

Symbio

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Observations

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We started out researching all aspects of transpor-tation, and the entire environment surrounding it.

Through interviews and observations and video /photo recordings of everyday life we formed the basis of our idea generation.

In our idea generation we worked under the themes of “getting in to the e-car” and “multiple use-car”.

In this phase we made innumerable storyboards, mood-boards, non-stop writing, association games and dioramas, used for making different scenarios.

We also did a couple of “pictionary” sessions with electric car related topics, this spun of a lot of thoughts and ideas and served as a fun and constructive brake.

Christian Duus IM, Kristian Larsen IM, Jakob Gupta ID, Anne Louise Hansen GD

Symbio

1. Parking vending machine2. The group3. ATM

4. Car park5. Stressed drivers6. Evening in the Esbjerg train

7. Night at the bus stop

Symbio

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Concept Development

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Symbio

Out of the many ideas we came up with we agreed to focus on the car key, because this item had a lot of potential regarding both multiple use and “getting into” the electric car, depending on how you choose to perceive it.

It was very hard to get started from this point. We had trouble linking all the ideas together in one key. Finding out what part DONG should play in the scenario. What was exactly the service?

Storyboards were made and we made two videos visualizing the two main scenarios. This clearified how to proceed. Both telling the story, and making the probes that were going to feature in the video, led to constructive conversations. It really helped acting the story. More storyboards, service maps and scenarios were drawn. We put stickers with descriptions of the services and qualities we thought the key should have on the wall and finally we clustered them into themes and from that we formed the specific function and services of the key.

All the story boarding were done both separately and as a group, in each of the cases it led to a lot of discussions that helped us define the values of the service.

1. Scenario role playing2. Key prototype3. Key chain

4. Service sketching5. Early key sketch6. Another early key sketch

7. Scenario movie8. The ping-pong scene!9. Idea generation with a word game

10. Early logo sketches

Christian Duus IM, Kristian Larsen IM, Jakob Gupta ID, Anne Louise Hansen GD

FINAL CONCEPTS

Falck E-Car“We give people a safe opportunity and the courage to drive an e-car by proposing

Falck to hire out and service e-cars using their existing credibility and expertise concerning safety and servicing cars”

Falck E-Car

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Final Concepts

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Falck E-Car

We have created a Falck rent/lease-an-e-car service complete with the Falck auto-service package called “Falck E-care”. The two parts can be purchased separately, since e-car owners will only need the “E-care” package. Our research shows that due to their experience in handling cars, people would trust falck when trying the new e-cars. We conclude that Falck can easily move into the e-car area, and use the skills they already have to give a safe and dependable service.

The participants in our service model consist of DONG/E-car, Falck and a user. The participants create a wheel that reciprocates benefits within. DONG will get the e-car out to the public, sell more windmill power and succeed in the Better Place project – Falck will facilitate this. Falck will gain a new market by going into the renting business and having a tailor made service for new customers. This will also create business from e-car drivers in the future. The user of the new Falck service can try the e-car without spending a lot of money on something they may feel insecure about; they can feel safe and know that every-thing is taken care of. This way the users can take the baby steps they might need in order to feel comfortable with the e-car as well as they will be benefiting themselves and the environment by producing less CO2.

Søren August Vallø Jacobsen ID, Signe Baden GD, Victoria Kusk ID, Noga Berman ID, Karen Feder IM

1. Big helpful Bernard2. E-Car starter and help kit

3. Commercial scenario4. The Falck door lock

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Falck E-Car

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Final Concepts

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1. Parking / charging service2. Reservation screen 3. Wayfinding

4. Homepage for the Falck service 5. Flyer for the service

Cardio“Cardio is about communication between users and their electric cars. It is about making the user aware of charging in a simple and clear way.

About creating a feeling of security and making you able to organize your time”

Cardio

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Final Concepts

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The core of the service is to save time. By having an overview over the charging status of the electric car, you can make good use of the time the car needs while charging, as this could be more efficient. As the service is now, you have to keep an eye on your car when it’s charging in public in order to know when it is done charging, and ready for you to drive further. We find this a stress factor and we want to change this by giving the user better time perception and more control.

Another aspect of our concept is that we made it more personal and easy to have the car charging in a public space. We have made a symbol/token for the cars battery status which is placed in front, next to the driver, in the car. This token is a symbol for the heart of the car (battery). It is pulsating (with a soft light) when it’s placed inside the car, and it’s pulsating faster when driving faster, and slower when driving slower to establish an awareness over the speed.

It is a product that the user is supposed to have with her/him when away from the car. The token shows how far the charging has come, and the time left by lighting a stripe of strong light fading out to no or weak light.

Now the user has more control over his/her time in a very easy and personal way, as well as he/she is in touch with the car even when being away from it.

Cardio 1

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5. The token with the light off6. The token with the light on

1. The Cardio logo2. Foldable token3. Token sketches

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Rasmus Kongsgaard ID, Jeppe S Vestergaard ID, Christine Gertsch GD, Marte Undereidet ID, Mathias Mølgaard ID

Cardio

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Final Concepts

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energy indicator

pulsating light through textile

textile

30 min

top:

profil:

time left for full charge

CARDIO

GPS

lock / unlock car

plug for internet

status symbol(gold/ silver/ platinum)

personality voice

ideas for expanding concept:

heart - beat puls

change colours

alarm

free passage at the bridge

weather information

trading something with other ev - drivers

updating car software

attack alarm

entertainment - like showing movies in the car.

discount in stors/ resturants

showing car battery status

downloading podcasts with lectures, for best use of time.

heart = USB stick

free/ cheap parking all over the city

“illnes” indication

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1. Concept expansion diagram2. Technical drawing

3. A physical model of the token

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Infrastructure“Electric cars need to be refueled just like the gas cars. The infrastructure providing the

way of re-charging should be efficient and green. We focused on the biggest possible scale and created a concept of exchange stations that make refueling the electric car

just as easy but a bit quicker”

Infrastructure

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Final Concepts

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Electric cars need to be refilled just like gasoline and diesel cars do. The infrastructure providing the recharging should be efficient and green. We focused on the biggest possible scale and created a concept of exchange stations that make refilling the electric car just as easy, but a bit quicker.

Throughout the research we found out that the batteries are big, heavy, expensive and take a long time to charge. The way you recharge them is essential if you want the infrastructure to be green. The more you distribute the power to all the small houses, parking spaces and garages, the more power you lose. The batteries need to be completely depleted in order to get the most out of the recharging, but still they loose charge over time, die and need to be recycled.

One of the important aspects of an efficient infrastructure is also government controlled standards. If you have just one type of batteries and one exchange system, they take less space, less time to produce, and are easier to recycle. You also disable the free market to sell different, but not really new and better, batteries every year, producing tons of trash.

From the user’s perspective, when one of the batteries in your car is depleted, you would drive onto the exchange spot at the gas station. The exchange system would then take out the empty battery and replace it with the charged one. You could go in the shop to buy some chocolate and pay at the counter or make the payment on the screen in your car. Then you would just drive off.

The empty batteries would be stored underground at the gas station and charged at night. Because you could only exchange completely depleted batteries, charging would be optimal. If the check-up system found a bad battery, it would sent it to the recycle plant, where it would be recycled or properly disposed.

This would also be good for the gas stations, since the energy sales business stays there. That way the electric car doesn’t fight them, instead it works with them.

Infrastructure

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1. The batteries are big2. They are heavy3. They cost a lot

4. Power distribution5. E-Car charging at home6. Inductivity

7. Infrastructure ?8. Charging ideas

Thomas Dambo Winther IM, Bo Strandby IM, Andreas Fischer ID, Peter Koraca IM, Steffen Bygebjerg GD

Infrastructure

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Final Concepts

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1. Battery exchange 2. Goverment control of batteries 3. Statement

4. Exchange detail5. Battery charging at night

6. Scenario sketch

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Toes“Toes is a calendrical service that synchronizes your daily schedule on your

electronic devices with the tasks of your electric car“

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Final Concepts Toes

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Toes is a calendar service that synchronizes your daily schedule on your electronic devices with the tasks of your electric car. It takes care of recharging, etc. and you save time (for more important things).

The Toes (Time Organizing Easy Service) system works on two main layers. On the first one it synchronizes your daily appointments with your electric car so you don’t have to worry about recharging your car. It will figure out the best time to get a battery change, etc. on its’ own.

At the second layer your car and Toes system are constantly connected to the service provider. Who then will plan the best solutions for servicing your car, etc. according to your schedule.

The only thing left for you to do is to press a button in your calendar if you want to add an appointment to the agenda and to enjoy the time Toes saves you.

Toes would be pre-installed on each Electric car after a development period of 1 year. In the beginning all services would be handled by the service center and after 3 to 5 years the already existing car dealer grid would be used for the service and the center only takes care of the maintenance of the system.

Beneficiaries of the system would be the initiators, the car dealers, the job market and especially the car buyers. Through a membership system Toes would sustain itself in the beginning and in future phases it could develop to a bigger service package or to an open source service.

Toes

Two months trialbox- Preinstalled version in each car- No charges- If not wanted automatically deleted

Membership- The longer, the cheaper- Paid at once or as a monthly rate- Not bound to one car (if you shift to another car)- Opt. out when ever you want (money for the quarter period you quitestays with company; the rest is paid back)

Software developmentBuilding service centerStarting test runBasic advertising

- Service center implemented in market- Center operates the whole market- Toes implemented in and sold with E-car

- Center takes care of software and service maintenance- Local car dealers operate as interfaces (small but effective “service centers”)- Toes in every E-car (opensource development of Toes)

Future phase- Bigger servide system- Opensource service

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1. iPhone with the Toes application2. Diagram of Toes’ services

3. Introduction to Toes4. Location of service centers5. The Toes logo in different sizes

Bjørn Frost IM, Philipp Maul ID, Ellen Kirstine Hansen GD, Lukasz Natkaniec ID, Tue Bahnsen GD

Toes

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Final Concepts

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3. Typing in the details4. “Meeting with Lone”5. Setting the time of arrival

6. Toes shows you your current position7. Toes reminds you of recharging8. The route is calculated

1. Making a post on your calender2. Toes software in car

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Symbio“By learning your habits and providing you with an information platform the Symbio key

can help you use services and infrastructure related to the car”

Final Concepts

61

Dong EnergyEmil Holms kanal 142300 Kbh S

Tlf: 3543636363Specifikation: side 2af 2Faktura dato: 01. 03. 09Kundenr: 2345432456

Parkering

Odense, Brandts Klædefabrik 3 timer 2,45 kr 45,85 krÅlborg Stadion 4 timer 2,45 kr 62,30 krDesignskolen Kolding 8 timer 2,45 kr 1,127 krDesignskolen Kolding 8 timer 2,45 kr 1,127 krDesignskolen Kolding 8 timer 2,45 kr 1,127 krKolding, Føtex kundeparkering 17 min 2,45 kr 1,127 krKolding, City parkering 2 timer 2,45 kr 1,127 krDesignskolen Kolding 4 timer 2,45 kr 1,127 krDesignskolen Kolding 3,5 timer 2,45 kr 1,127 krDesignskolen Kolding 5 timer 2,45 kr 1,127 krKolding, Føtex kundeparkering 40 min 2,45 kr 1,127 krKolding, City parkering 50 min 2,45 kr 1,127 kr

Total 306,8 kr

TOTAL parking and energy 860,51 kr

Mads PedersenÅgade 106000 Kolding

Dong EnergyEmil Holms kanal 142300 Kbh S

Tlf: 3543636363Specifikation: side 1af 2Faktura dato: 01. 03. 09Kundenr: 2345432456

Energy consumption in your home

Status Update

01. 02 .09 - 01. 03 .09 1.137 kwh 11,27 øre 128,5 kr

This amount is collected in your quarterly energy bill. This is only status update to keep you informed of monthly energy use in your home. The car energy is NOT included.

Car specific energy consumption

01. 02 .09 - 01. 03 .09 4000 kwh 11,27 øre 458,5 kr

Car energy consumption from outside your home

Odense, Brandts klædefabrik 3 timer 11,27 øre 45,85 krÅlborg stadion 1 time 11,27 øre 62,30 krDesignskolen Kolding 20 min 11,27 øre 1,127 krDesignskolen Kolding 15 min 11,27 øre 1,127 krDesignskolen Kolding 10 min 11,27 øre 1,127 krKolding, føtex kundeparkering 11 min 11,27 øre 1,127 krKolding, City parkering 11 min 11,27 øre 1,127 krDesignskolen Kolding 17 min 11,27 øre 1,127 krDesignskolen Kolding 10 min 11,27 øre 1,127 krDesignskolen Kolding 7 min 11,27 øre 1,127 krKolding, føtex kundeparkering 16 min 11,27 øre 1,127 krKolding, City parkering 15 min 11,27 øre 1,127 krTotal 113,24 kr

Dong EnergyEmil Holms kanal 142300 Kbh S

Tlf: 3543636363Specifikation: side 2af 2Faktura dato: 01. 03. 09Kundenr: 2345432456

Parkering

Odense, Brandts klædefabrik 3 timer 2,45 kr 45,85 krÅlborg stadion 4 time 2,45 kr 62,30 krDesignskolen Kolding 8 timer 2,45 kr 1,127 krDesignskolen Kolding 8 timer 2,45 kr 1,127 krDesignskolen Kolding 8 timer 2,45 kr 1,127 krKolding, føtex kundeparkering 17 min 2,45 kr 1,127 krKolding, City parkering 2 timer 2,45 kr 1,127 krDesignskolen Kolding 4 timer 2,45 kr 1,127 krDesignskolen Kolding 3,5timer 2,45 kr 1,127 krDesignskolen Kolding ,5 timer 2,45 kr 1,127 krKolding, føtex kundeparkering 40min 2,45 kr 1,127 krKolding, City parkering 50min 2,45 kr 1,127 kr

Total 306,8 kr

Total car energy consumption 574,43 kr

TOTAL parking and energy 860,51 kr

Dong EnergyEmil Holms kanal 142300 Kbh S

Tlf: 3543636363Specifikation: side 2af 2Faktura dato: 01. 03. 09Kundenr: 2345432456

Parkering

Odense, Brandts klædefabrik 3 timer 2,45 kr 45,85 krÅlborg stadion 4 time 2,45 kr 62,30 krDesignskolen Kolding 8 timer 2,45 kr 1,127 krDesignskolen Kolding 8 timer 2,45 kr 1,127 krDesignskolen Kolding 8 timer 2,45 kr 1,127 krKolding, føtex kundeparkering 17 min 2,45 kr 1,127 krKolding, City parkering 2 timer 2,45 kr 1,127 krDesignskolen Kolding 4 timer 2,45 kr 1,127 krDesignskolen Kolding 3,5timer 2,45 kr 1,127 krDesignskolen Kolding ,5 timer 2,45 kr 1,127 krKolding, føtex kundeparkering 40min 2,45 kr 1,127 krKolding, City parkering 50min 2,45 kr 1,127 kr

Total 306,8 kr

TOTAL parking and energy 860,51 kr

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Symbio

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“By learning your habits, and providing an information-platform the SYMBIO key can help you use services and infrastructure related to the car more easily”.

Through a built in “black box” inside the car, which records the distances, routes and energy level of the car it synchronizes the information with the key when it is used. The key is your access to an inter-active interface in the car and on your personal computer. This way you are always able to view and synchronize information related to the car.

Among other things, you are able to see all the expenses, such as energy consumption, parking, insurance and tax-fees. The system can also be used to update you cars entertainment system.

Among other functions of the key, it can lead you to your car, whenever the parking spot is not remem-bered or set up the preheating on cold mornings.

Whatever happens in the future you will always have to pay for your energy consumption. This service does not only eliminate the whole bill payment issue, but it also gives the consumer an exact and day to day view on his use. Furthermore it is possible to expand the Symbio concept, by adding services from other providers and making it a long lasting relationship between the electric car services and its users.

This concept smartly facilitates a greater com-munication between the car owner, DONG and the service providers, creating a very positive experience for the end user.

Symbio

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4. Symbio showing the way to the car5. A DONG Energy parking bill

1. Symbio key in neutral2. Lights indicating where your car is3. The simple timer

Christian Duus IM, Kristian Larsen IM, Jakob Gupta ID, Anne Louise Hansen GD

Final Concepts

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Symbio

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Syncronizes:- Battery status- Car state- Car system

KEY

Built in functions: - Open/lock car- Activate/Deactive - Call the key- Show direction to the car

Learns:- Habits- Routes

- Wireless- GPS- LED’s- Memory

BLACKBOX INTERFACE

PParking Weather Electricity-

billInsurance

- Modify services- View information of your car

Computer Dashboard

- View information from service providers based on car information

Service

Hardware

Hardwarebehaviour 

Use

Example ofservices

- Pay for parking- Information for insurance,mechanic- Information on consumption- Information on temperature1

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3. The Symbio software4. The key takes care of your time5. Symbio software in your car

1. A diagram of Symbio2. Size of the key

Services around the electric car