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The Future of Mobile Application and Media Tablets

Assoc.Prof. Dr. Thanachart NumnondaDirectorSoftware Park Thailand26 August 2011

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Agenda

Mobile Technology Trends

Mobile Webs & Mobile Apps Development

Mobile Apps Market

Mobile Apps Trends

Software Park's Strategy

Summary

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Mobile Technology Trends

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Next Major Computing Cycle

Source: Morgan Stanley 2009

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Gartner Top 10 Strategic Technologies

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Gartner Hype Cycle of Emerging Technologies 2011

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Trends

Web 2.0

Web as a Platform

OS/Device independence

Cloud Computing

Social Network

Social Network is a Platform

Mobile Computing

Enterprise 2.0

8Source: Morgan Stanley 2010

9Source: wikipedia

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iPhone

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iPad

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iCloud

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SmartPhones

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Mobile Phone Market Shares Q1 2011

Source :Gartner 2011

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SmartPhone Market Shares Q1 2011

Source :Gartner 2011

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Tablets

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HP touchPad Video

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Android 10.1” Video

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Tablet Sales Prediction

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World Telecommunication Services

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Mobile Web Users

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Mobile Technology

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Mobile Web & Mobile Apps

Development

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Mobile Web v.s. Mobile Apps

Mobile Web is cheaper

Most smartphone support HTML5

Mobile App is more user friendly can integrate with other apps, social network, location context, etc..

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Fragmentation In The Mobile World

Different OS

Different Hardware

Different ScreenSize

Different Input Method

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Categorization of Mobile App Development

Low-end platforms– SMS, JavaCard

Mid-level phones platforms– Java ME

Smartphone platforms– iPhone, Android, Blackberry, Symbian

Source: Wilfred M. Mworia; Mobile BootCamp 2009

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Mobile Market Variety

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Smartphone Platforms

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iPhoneLanguage: Objective-C ; CocoaTouch frameworkDifficulty: Very steep learning curve but gets much easier after thatTools:

Hardware: Mac (pretty expensive)

Software: Xcode (free); iPhone SDK

Pros:

Very comprehensive APIs, very well documented

The iPhone is a great platform esp for consumer level apps

Ready online market place for your apps

Free tools (once you have the costly hardware)

Cons

Very different programming style

Expensive to get a handset to test on

You need specific hardware

Marketplace controlled by Apple; 70-30 revenue sharing; Apps have to be approved by Apple first

Source: Wilfred M. Mworia; Mobile BootCamp 2009

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Android

Source: Wilfred M. Mworia; Mobile BootCamp 2009

Language: JavaDifficulty: Intermediate to advanced Java & Java METools:Hardware: PC or MacSoftware: Eclipse is the editor of choice; Android SDK

Pros:Familiar programming modelVery comprehensive APIs, very well documentedReady online market place for your appsOpen source OSOpen Handset Alliance creates a strong backingFree tools

ConsVariety of device screens, input, size,

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Symbian

Source: Wilfred M. Mworia; Mobile BootCamp 2009

Language: Mainly Native Symbian C++; Java ME, Flash & Python RuntimesDifficulty: Challenging for C++; Java ME more familiar; more control with C++Tools:Hardware: PCSoftware: Symbian Application Development Toolkit (ADT); SDKs e.g. Nokia S60 SDK

Pros:Familiar programming modelVery comprehensive APIs, very well documentedReady online market place for your appsOpen source OSSymbian Foundation backs the development of SymbianHandsets are readily availableMany device types and manufacturers – Samsung, LG, NokiaFree tools

ConsNeeds some good experience with C++

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BlackBerry

Source: Wilfred M. Mworia; Mobile BootCamp 2009

Language: Several options: Java, .NETDifficulty: For Java, if you are familiar with Java ME you’ll be great. .NET is by nature not so hardTools:Hardware: PCSoftware: For Java: Plugin for Eclipse, Blackberry JDE; For .NET: Plugin for VS; MDS Studio

Pros:Options for programming languages and toolsVery comprehensive APIs, very well documentedGood for enterprise appsHandsets are readily availableFree tools

ConsIMHO perhaps not the best for consumer appsWriting apps for different Blackberry devices can get tricky; have to pick the right version of tools for the right OS versionOnly one device manufacturer RIM

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General Guidance to Smartphone Development

Pick a platform

Learn a bit about the OS in general– Understand the environment in which your app

will run

– How the OS treats scenarios like multi-tasking

– Could help with things like performance tuning

Get the tools

Learn the APIs

Design is key for consumer apps

Source: Wilfred M. Mworia; Mobile BootCamp 2009

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Mobile Apps Market

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Mobile Apps Industry Is HugeIt is currently estimated at $7 billion,

with expected increase to almost $17.5 billion in 2012

[GetJar]

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Mobile Apps Price

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Mobile Apps in Thailand

Local Mobile Apps 530 Apps in 2010

Expected local mobile apps in 2011 => 1,300 Apps

Revenue 495 Million Baht

Source: Kasikorn Research Center 2011

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Mobile App Stores

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iPhone App Stores

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Average Price

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Price Distribution

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Top Free iPhone Apps

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Top Paid iPhone Apps

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Top Paid iPad Apps

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Top Paid BlackBerry Apps

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Top Free Android Market(Exclude Games)

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Top Paid Android Market(Exclude Games)

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Top Paid Android Market (Only Games)

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Top Paid Apps Ovi Store

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Top Paid Window Phone 7 Marketplace

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Mobile Apps Trends

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Mobile Investment Choice

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Top 10 Mobile App 2012

Money Transfer

Location Based Services

Mobile Search

Mobile Browsing

Mobile Health Monitoring

Mobile Payment

Near Field Communication Services

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Top 10 Mobile App 2012

Mobile Advertising

Mobile Instant Messaging

Mobile Music

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Mobile Shopping Video

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British Airways

http://ba2go.com

Requires no download of software

supports the same language as ba.com

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BA Mobile Apps

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BA Mobile App Video

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Air France Mobile App Video

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BA Mobile Boarding Pass

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Mobile Boarding Pass Video

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Software Park's Strategy

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The New Challenge

International public cloude.g.Google App Engine, Microsoft Azure

Salesforce, Amazon,Joyent

Local public cloudTrue IDC.Cloud Creation

Enterprise cloud

Public Cloud Services (PaaS)e.g. Google APIs, Local APIs

Social Network APIse.g. Twitter, Facebook

Local Web Services

International Cloud Apps (SaaS)e.g. DropBox, Salesforce, CRM on Demand

Local Cloud Apps (SaaS)e.g. Absolute Solution, vTiger

Cloud Devicese.g. Tablets, SmartPhones, Desktop

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Software Park Missionon New Computing Era

“Enabling Thai software industry to

understand and have skills in the software business; especially in Mobile Applications& Cloud markets”

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The New Challenge

International public cloude.g.Google App Engine, Microsoft Azure

Salesforce, Amazon, Joyent

Local public cloudTrue IDC, Cloud Creation

Enterprise cloud

Public Cloud Services (PaaS)e.g. Google APIs, Local APIs

Social Network APIse.g. Twitter, Facebook

Local Web Services

International Cloud Apps (SaaS)e.g. DropBox, Salesforce, CRM on Demand

Local Cloud Apps (SaaS)e.g. Absolute Solution, vTiger

Cloud Devicese.g. Tablets, SmartPhones, Desktop

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Summary

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Why Trends?

In 1950; GDP per capita < $100; Need Financial aids

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The Chonggyechon river,South Korea

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Transformation of the Korean Economy (1945-2003)

Liberationfrom JapaneseColonial Rule

6 Five-Year-Economic- Development Plans

FinancialCrisis

2003P19801962 1970 1995

5,000

10,000

67 87

11,432

7,355

1953

Per Capita (US$)GNI

1990

1945

12,646

OECDMember100(1964)

1,000(1977)

1998

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Korea : Changing Industrial Structure: from Agriculture to Manufacturing / from Light Industry to Heavy and Chemical Industry

1960 1970 1990 1999 1980

HCI Product

Agricultural Product

Light Industry Product

50%

Wig Automobile SemiconductorTextile

2003

Semiconductor, Mobile Phone, DTV, Display, Automobile, Ship-building, etc.

84.8%

12.4%

2.8%

(ICT, 27.6%)

Changes in Export Commodity Profile

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Thank you

thanachart@swpark.or.thtwitter.com/thanachartwww.facebook.com/thanachartwww.swpark.or.thwww.facebook.com/softwareparkthailand