thelbma sf-april28
DESCRIPTION
TRANSCRIPT
![Page 1: TheLBMA SF-April28](https://reader038.vdocument.in/reader038/viewer/2022110115/5485e028b47959f60c8b4f67/html5/thumbnails/1.jpg)
Asif R. Khan
• Founder & President • @AsifRKhan or @TheLBMA on twitter
www.thelbma.com
![Page 3: TheLBMA SF-April28](https://reader038.vdocument.in/reader038/viewer/2022110115/5485e028b47959f60c8b4f67/html5/thumbnails/3.jpg)
Special Thanks To Our Sponsors
![Page 4: TheLBMA SF-April28](https://reader038.vdocument.in/reader038/viewer/2022110115/5485e028b47959f60c8b4f67/html5/thumbnails/4.jpg)
Simple put, location changes everything - matthew honan, wired magazine
![Page 5: TheLBMA SF-April28](https://reader038.vdocument.in/reader038/viewer/2022110115/5485e028b47959f60c8b4f67/html5/thumbnails/5.jpg)
5 Billion Mobile Users Worldwide in 2010
FOURSQUARE 8.5+ million users, 2 million daily check-ins, 60% US and 40% international
FACEBOOK PLACES 30+ million Facebook Places users, 1.5 million local businesses on FB Places
60% of consumers now search for deals digitally before shopping
![Page 6: TheLBMA SF-April28](https://reader038.vdocument.in/reader038/viewer/2022110115/5485e028b47959f60c8b4f67/html5/thumbnails/6.jpg)
THE PROBLEM But checkins are only a small part of a much bigger location-based ecosystem…
![Page 7: TheLBMA SF-April28](https://reader038.vdocument.in/reader038/viewer/2022110115/5485e028b47959f60c8b4f67/html5/thumbnails/7.jpg)
Enter, The LBMA
![Page 8: TheLBMA SF-April28](https://reader038.vdocument.in/reader038/viewer/2022110115/5485e028b47959f60c8b4f67/html5/thumbnails/8.jpg)
01 LBS
A location-based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device
02 LBM
Location-based marketing (LBM) bridges the gap between all forms of marketing media. Inclusive of social media, internet, and real life interaction
![Page 9: TheLBMA SF-April28](https://reader038.vdocument.in/reader038/viewer/2022110115/5485e028b47959f60c8b4f67/html5/thumbnails/9.jpg)
Cell Tower
In-Store
QR/Barcode Mobile
Radio/TV
Coupons
Venues
DOOH
Agency/ Brands Billboard
WiFi
![Page 10: TheLBMA SF-April28](https://reader038.vdocument.in/reader038/viewer/2022110115/5485e028b47959f60c8b4f67/html5/thumbnails/10.jpg)
“It’s about the horizontal integration of ALL media around the engagement of a
consumer in a specific place”
![Page 11: TheLBMA SF-April28](https://reader038.vdocument.in/reader038/viewer/2022110115/5485e028b47959f60c8b4f67/html5/thumbnails/11.jpg)
Who are we? The global trade association that unites
media, platforms and brands
300+ members Toronto, NY, SF, Amsterdam
35% agencies, retailers, brands 40% location platforms
20% OOH, Print, TV
![Page 12: TheLBMA SF-April28](https://reader038.vdocument.in/reader038/viewer/2022110115/5485e028b47959f60c8b4f67/html5/thumbnails/12.jpg)
The Tide Is Rising!
![Page 13: TheLBMA SF-April28](https://reader038.vdocument.in/reader038/viewer/2022110115/5485e028b47959f60c8b4f67/html5/thumbnails/13.jpg)
Who Uses Location Based Services ?
• 80% male • 70% 19-35 yrs. old • 70% college grads • 38% considered influential • 20% more likely to do mobile research
![Page 14: TheLBMA SF-April28](https://reader038.vdocument.in/reader038/viewer/2022110115/5485e028b47959f60c8b4f67/html5/thumbnails/14.jpg)
Why Are They Using Location Services ?
![Page 15: TheLBMA SF-April28](https://reader038.vdocument.in/reader038/viewer/2022110115/5485e028b47959f60c8b4f67/html5/thumbnails/15.jpg)
And Even More…
![Page 16: TheLBMA SF-April28](https://reader038.vdocument.in/reader038/viewer/2022110115/5485e028b47959f60c8b4f67/html5/thumbnails/16.jpg)
CASE #1 #ChevySxSW
Competitive road trip week before conference; directed largely through OnStar
“Volt Recharge Lounge
“Catch A Chevy” – shuttle service
VIP Chevy Volt drives
Published casual videos
Chevy drive experience
Major technology debuts:
Augmented Reality iPhone app
QR Codes
![Page 17: TheLBMA SF-April28](https://reader038.vdocument.in/reader038/viewer/2022110115/5485e028b47959f60c8b4f67/html5/thumbnails/17.jpg)
CASE #1 The Results
More than 60 million extremely positive social web impressions
Since the SXSW activation, Chevrolet’s Facebook fans have increased +20%
@Chevrolet Twitter followers have more than doubled since sponsorship
More than 250 “traditional media” placements generated more than 80 million impressions
![Page 18: TheLBMA SF-April28](https://reader038.vdocument.in/reader038/viewer/2022110115/5485e028b47959f60c8b4f67/html5/thumbnails/18.jpg)
CASE #2 Foursquare + Content
The BRAVO network has offered a series of branded “badges” specifically designed around series that include “The Real Housewives,” “The Millionaire Matchmaker,” “Top Chef,” “Top Chef Masters” and “Shear Genius.”
Early results of this and other related promotions have been shown to drive increased traffic to venues and a loyal fan base
Has since spawned a new show with Endemol and a new category of checkin
![Page 19: TheLBMA SF-April28](https://reader038.vdocument.in/reader038/viewer/2022110115/5485e028b47959f60c8b4f67/html5/thumbnails/19.jpg)
CASE #3 Foursquare + DOOH
ScreenScape’s FSQ widget enables businesses who are both ScreenScape and foursquare users to recognize and reward foursquare users in real :me.
This can be done by displaying custom foursquare content and promo:ons on digital displays at their premises.
Some venues have reported an 30% liC in checkins and offer redemp:ons over standard check in without integra:on
![Page 20: TheLBMA SF-April28](https://reader038.vdocument.in/reader038/viewer/2022110115/5485e028b47959f60c8b4f67/html5/thumbnails/20.jpg)
Location Analytics & Measurement
![Page 21: TheLBMA SF-April28](https://reader038.vdocument.in/reader038/viewer/2022110115/5485e028b47959f60c8b4f67/html5/thumbnails/21.jpg)
Welcome to the future
![Page 22: TheLBMA SF-April28](https://reader038.vdocument.in/reader038/viewer/2022110115/5485e028b47959f60c8b4f67/html5/thumbnails/22.jpg)
A Future Without Location Is Not Possible
![Page 23: TheLBMA SF-April28](https://reader038.vdocument.in/reader038/viewer/2022110115/5485e028b47959f60c8b4f67/html5/thumbnails/23.jpg)
![Page 24: TheLBMA SF-April28](https://reader038.vdocument.in/reader038/viewer/2022110115/5485e028b47959f60c8b4f67/html5/thumbnails/24.jpg)
![Page 25: TheLBMA SF-April28](https://reader038.vdocument.in/reader038/viewer/2022110115/5485e028b47959f60c8b4f67/html5/thumbnails/25.jpg)
![Page 26: TheLBMA SF-April28](https://reader038.vdocument.in/reader038/viewer/2022110115/5485e028b47959f60c8b4f67/html5/thumbnails/26.jpg)
![Page 27: TheLBMA SF-April28](https://reader038.vdocument.in/reader038/viewer/2022110115/5485e028b47959f60c8b4f67/html5/thumbnails/27.jpg)
![Page 28: TheLBMA SF-April28](https://reader038.vdocument.in/reader038/viewer/2022110115/5485e028b47959f60c8b4f67/html5/thumbnails/28.jpg)
Asif Khan: Founder – Location Based Marketing Association @AsifRKhan @TheLBMA
Brian Ardinger – Chief Marketing Officer - Nanonation @Ardinger
Nitin Gupta – VP, Business Development - Retailigence @gniting
Neil Crist – Chief Executive Officer - Valuevine @NeilCrist
Andy Stankiewicz – Chief Communications Officer @Akoo