themes and publication dates 2016 · 2016. 10. 12. · beauty (fitness) 3 april 21 march outdoors...

12 October 2016

T H E M E S A N D P U B L I C AT I O N DAT E S

2 016

http://audienzz.ch/

2Sources: WEMF Bulletin of circulation 2016, MACH Basic 2016-2, MA Leader 2015, publisher’s imprint.Subject to change.

Finance

Topic Publication date Advertising deadline

Financial year 2015/16 4 January ’16 14 December ’15

Investment funds 28 January 14 January

Derivative products 19 May 3 May

Asset management 15 September 1 September

Mobility, business and society


Car 21 April 7 April

Motorcycle 7 May 22 April

Opening Gotthard 24 May 10 May

Swiss Red Cross 22 June 8 June

Art and culture


Zurich Festival 28 May 13 May

Art Basel 13 June 30 May

Reopening of the State Museum 28 July 14 July

Lucerne Festival 13 August 29 July

Education


Education I 30 March 16 March

Education II 24 November 10 November

Travel and outdoors


Travel -

Salzkammergut 27 April 13 April

Travel - Meran 31 August 17 August

The internationally renowned Swiss premium daily newspaperThe strength of the “Neue Zürcher Zeitung”

lies in its well-founded reporting on current

events. With its intelligent analysis, clear

commentary and fascinating features, it is

particularly valued by leaders from both

business and society.

NZZ.ch NZZ.ch is among the Swiss media websites

with the highest traffic loads. It’s one of

the most commonly used platforms in the

target groups of leaders and top leaders.

The special and main topics covered by the

“Neue Zürcher Zeitung” and the “NZZ am

Sonntag” are also published on NZZ.ch and

can be exclusively sponsored.

N E U E Z Ü R C H E R Z E I T U N GReaders

254 000 people

Circulation Total 115,510 copies

CompositionMale 60%, female 40%

Cost per page/CPTCHF 19,580.–/CHF 77.09

Leaders74,000 people (22.2%)

Top leaders30,000 people (26.7%)

e-paper:+ 39,000 readers

3

Finance


Investing and

planning ahead I 22 May 6 May

Derivatives 9 October 23 September

Investing and

planning ahead I I 20 November 4 November

Mobility, business and society


Medicine I 17 April 1 April

Gotthard 15 May 29 April

Retail 19 June 3 June

In one’s prime 18 September 2 September

The future of energy 2 October 16 September

Car 23 October 7 October

Medicine II 13 November 28 October

Swiss Study 23 October 7 October

Foundation

(also in the “Le Temps”)

Art and culture


Jazz Festival 5 June 20 May

Zurich Film Festival 11 September 19 August

Education


Education I 20 March 4 March

Education II 16 October 30 September

Travel and outdoors


Giardina 6 March 19 February

Real estate


Swissbau 10 January ’16 14 December ’15

Real estate

and living I 29 May 13 May

Real estate

and living I I 25 September 9 September

Sources: WEMF Bulletin of circulation 2016, MACH Basic 2016-2, MA Leader 2015, publisher’s imprint.Subject to change.

The premium newspaper among the Sunday newspapers The “NZZ am Sonntag” is synonymous with

intelligent reading. Whether it’s dealing

with Federal Bern or Brussels, business or

science, art or culinary cuisine, sports or

style issues, “NZZ am Sonntag” offers

well-founded reporting and analysis, back-

ground information and opinions, as well

as enjoyable and entertaining articles.

NZZ.ch NZZ.ch is among the Swiss media websites

with the highest traffic loads. It’s one of

the most commonly used platforms in the

target groups of leaders and top leaders.

The special and main topics covered by the

“Neue Zürcher Zeitung” and the “NZZ am

Sonntag” are also published on NZZ.ch and

can be exclusively sponsored.

N Z Z A M S O N N TAGReaders408,000 people

Circulation

Total 121,406 copies

Composition

Male 55%, female 45%





4

“NZZ Domizil” – the real estate part of the “Neue Zürcher Zeitung”“NZZ Domizil” will now be published every

Saturday (from 1 January 2016 onwards)

as a separate section of the “Neue Zürcher

Zeitung”. With its extended editorial part,

which addresses private interest groups

as well as industry professionals, “NZZ

Domizil” reinforces its number one position

among publications on real estate.

N Z Z D O M I Z I LReaders

254,000 people

Circulation

Total 115,510 copies

Composition

Male 60%, female 40%

Cost per page/CPT

CHF 19,200.–/CHF 75.59

Leaders

74,000 people (22.2%)


“NZZ Executive” – the jobs part with a lot of advantagesWith its very own section structure and its

innovative editorial concept, “NZZ Exe-

cutive” generates a very high readership

attention and ensures that advertisements

are noticed sustainably.

The clear section structure provides a good

overview and quick orientation.

N Z Z E X EC U T I V EReaders553,000 people

CirculationTotal 236,916 copies





1 These discounts only apply to commercial advertisements and are not for property adverts.


Special supplements “NZZ am Sonntag”

Publication date Advertising deadline1

3 April 18 March

25 September 9 September



5

“Z” – die Substanz des Stils Targeted at intelligent and high-spending

readers looking for quality goods and

services, “Z” enjoys a wide reach and has an

eye-catching format that makes it one of a

kind in Switzerland.

Z

Readers554,000 people







Spring fashion 5/6 March 3 February

Watches & jewellery 16/17 April 16 March

Interior design 21/22 May 20 April

Cars/travel 11/12 June 11 May


Autumn fashion 3/4 September 3 August

Beauty & wellness 8/9 October 7 September

Accessories 5/6 November 5 October

Gifts 3/4 December 2 November

The monthly magazine of the “Neue Zürcher Zeitung”The intelligent monthly magazine “NZZ Folio”

is on its home ground with issues that are

relevant and interesting for more than one

day. The magazine relies on fleeting yet

in-depth reflection. Its journalism is all about

establishing connections, shedding light on

background information, and documenting a

phenomenon’s diversity. And “NZZ Folio”

always aims to offer not only well-founded

research, but also special, accessible and

inspiring reading.


Business ideas 4 January ’16 9 December ’15

In paradise 1 February 6 January

Top and bottom

(Hierarchies) 7 March 10 February

Artificial intelligence 4 April 9 March

China 2 May 6 April

VIP – how to become

something special 6 June 11 May

N Z Z FO L I OReaders 339,400 people

CirculationSwitzerland 120,000 copies


Publisher’s imprint.


The cow 4 July 8 June

Muslims in

Switzerland 2 August 6 July

Fathers 5 September 10 August

Less is more 3 October 7 September

We are the people 7 November 12 October

What 2017 has in store

– trailblazers and ideas* 5 December 9 November




* Double edition December/January

6

“Stil” – das Magazin für Lebensart“Stil”, the weekly magazine published in the

“NZZ am Sonntag”, showcases modern

lifestyles from every angle. Dependable,

reflective and stimulating, it provides its

well-heeled, style-savvy readership with

orientation in the diverse world of lifestyles.

The magazine for home, living and real estate“Residence” is published in the “NZZ am

Sonntag” every quarter and is the best plat-

form for selling or renting exclusive real

estate. The attractive mix of content means

readers can enjoy an informative reading

experience on a Sunday too.

ST I LReaders408,000 people






“Stil” special Publication date Advertising deadline

Cruise 10 January ’16 21 December ’15

Weddings 17 January 7 January

Valentine’s Day 7 February 28 January

Travel 21 February 11 February

Mobile

(Geneva Motor Show) 6 March 25 February

Fashion

(Spring/summer) 13 March 3 March

Beauty (Fitness) 3 April 21 March

Outdoors (Bike) 17 April 7 April

Health 1 May 21 April

Homes/furnishings 8 May 28 April

Switzerland 15 May 4 May


“Stil” special Publication date Advertising deadline

Cruise 28 August 18 August

Beauty (Health) 4 September 25 August

Fashion

(Autumn/winter) 18 September 8 September

Travel 2 October 22 September

Homes/furnishings 9 October 29 September

Beauty (Winter) 16 October 6 October

Wine & enjoyment* 30 October 20 October

Winter sports 20 November 10 November

Shopping 27 November 17 November

Enjoyment 11 December 1 December







R E S I D E N C E

Publication date Advertising deadline

20 March 4 March

15 May 29 April


28 August 12 August

30 October 14 October



* This special edition of “Stil” is being enclosed with the “NZZ am Sonntag”, “Zentralschweiz am Sonntag” and “Ostschweiz am Sonntag” one time only.

7

Switzerland’s biggest film magazineIn cooperation with the Zurich Film Festi-

val, “NZZ am Sonntag” presents the magazi-

ne “Frame”. It looks behind the scenes of the

film and television business and reports on

the latest feature and documentary films, as

well as fictional TV series.

F R A M EReaders408,000 people







Oscars and

Swiss Film Special 21 February 22 January

Cannes 8 May 8 April


Zurich Film Festival 18 September 19 August

Christmas Special and

the best films 2017 27 November 28 October

The direct route to students in Switzerland“NZZ Campus” is the leading journalistic

platform for students in German-speaking

Switzerland. The multimedia platform

provides an enjoyable and authentic

reading experience as it is co-authored by

students. It also offers customers a wide

variety of presentation opportunities –

prominent, multimedia-based and at

affordable rates.


N Z Z C A M P U S


Why do you

actually study? 2 March 1 February

Get that down you!

How students eat

nowadays 18 May 18 April



Why we need an elite –

Defence of an

endangered species 21 September 22 August

Why friendship is

the best kind of

relationship 23 November 24 October


8

Switzerland’s first historical magazineIn early 2015, NZZ extended its journalistic

product range with a magazine focused

on historical themes. “NZZ Geschichte”

illuminates fascinating facets of both

international and Swiss history and their

effects on the present. As well as presenting

a main topic, various other historical events

and processes are explored in articles by

internal and external authors.

N Z Z G E S C H I C H T ECirculationSwitzerland 20,000 copies

Erscheinungsdatum Anzeigenschluss

14. Januar 9. Dezember 2015

21. April 23. März


The history of women 14 January ’16 9 December ’15

Council of States

member in the heart

of darkness 21 April 23 March


The birth of Europe 7 July 8 June

Zwingli – 500 years

of reformation 6 October 7 September

In the industry supplement enclosed in

each edition of “NZZ Campus”, we present

occupational fields that merit greater

attention. It aims to allow students to gain a

comprehensive picture of a career path that

they may like to pursue. Its high-quality

implementation makes the industry

supplement also very popular among

customers operating in these occupational

fields.

I N D U ST RY S U P P L E M E N T


Tax, Audit & Consulting 2 March 25 January

Engineers 18 May 11 April



Diversity 21 September 15 August

Insurance companies 23 November 17 October

Sources: publisher’s imprint.Subject to change.

9













The intelligent tabloid supplement of “NZZ am Sonntag”“Gesellschaft” offers intelligent and at the

same time entertaining reading material

on relevant subjects on a weekly basis, well

written and presented in an impressive and

elaborately illustrated design.

For book-lovers and literature enthusiasts“Bücher am Sonntag” is published on the

last Sunday of the month as a tabloid sup-

plement to “NZZ am Sonntag” and provides

book-lovers and literature enthusiasts with

an overview on important new publications

in fiction and non-fiction. Each edition

not only includes book reviews but also

an essay, a detailed interview or a column

written by a famous author.

G E S E L L S C H A F T

B Ü C H E R A M S O N N TAG

Publication

“Gesellschaft” is published on Sundays as a tabloid supplement to

“NZZ am Sonntag”.

Advertising deadline

On Thursday 10 days prior to publication at midday.


31 January 15 January

28 February 12 February

27 March 11 March

24 April 8 April

29 May 13 May


26 June 10 June

28 August 12 August

25 September 9 September

30 October 14 October

27 November 11 November




10

Advertisements German-speakingSwitzerlandNZZ Media Solutions AGFalkenstrasse 11

Postfach

CH-8021 Zurich

Phone +41 44 258 16 98

[email protected]

www.nzzmediasolutions.ch

Advertisements French-speakingSwitzerlandNZZ Media Solutions AGAvenue Mon-Repos 22

CH-1005 Lausanne

Phone +41 21 311 48 95

Yves Gumy

Key Account Manager

[email protected]

[email protected]

Advertisements InternationalNZZ Media Solutions AGFalkenstrasse 11

Postfach

CH-8021 Zurich

Phone +41 44 258 16 98

[email protected]


A DV E RT I S E M E N T S D I G I TA L M E D I A F U RT H E R I N FO R M AT I O N

NZZ Media Solutions AGaudienzz AG

Falkenstrasse 11

Postfach

CH-8021 Zurich

Phone +41 44 258 16 66

[email protected]

www.audienzz.ch


Detailed information on the latest

pricing, formats, media data and

technical guidelines is available on

www.nzzmediasolutions.ch.

We are happy to advise you personally

as well.

All prices gross in Swiss francs. Subject to change. For general terms and conditions please visit www.nzzmediasolutions.ch.Detailed information on the latest pricing, formats, media data and technical guidelines is also available on www.nzzmediasolutions.ch.

Foreign customers:The same terms and conditions apply to both Swiss advertisers and foreign customers and advertising agencies. Also, foreign customers always subscribe to the full edition in the “Neue Zürcher Zeitung”, the “NZZ Executive”, the “NZZ Domizil” and the “NZZ Business Combi”.

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themes and publication dates 2016 · 2016. 10. 12. · beauty (fitness) 3 april 21 march outdoors...

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