themobiadz media kit 2016

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Mobile Performance Catalyst themobiadz2016 ver1.1 1

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Page 1: Themobiadz Media Kit 2016

Mobile Performance Catalyst

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Page 2: Themobiadz Media Kit 2016

Identify & Target RIGHT USER

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Page 3: Themobiadz Media Kit 2016

Who we are?

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Founded in2014

Global direct web & mobile traffic

Mobile & web performance agency Highly Experienced

Management team

Amongst Top 10marketing

companies in India

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Page 4: Themobiadz Media Kit 2016

What we do?

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Optimize Performance vs ROI

vs Quality

Execute campaigns on CPI,CPL,CPS,CPC,

CPV,CPM etc.

Highly experienced team to ensure best campaign

execution

Internal fraud traffic handling

Target right user to get best

performance

360 degree solutions to

boost performance

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Page 5: Themobiadz Media Kit 2016

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App Promotions and branding

Performance optimizations

Google playstore 5 star reviews (keyword based) to boost your SEO positions

Purchase PercentageLevel UpsRegistration rate

Add to Cart Percentage

Retention rate

LTV

ARPU

Time on Site/App

News Vs Returning Users

Tutorial Completed

Pattern Detection

IP Repeat Rate

Virtual Device Info

Low Quality Performance

3G Telecom Repeat

Scale performance against different parameters

360 degree solutions for advertisers to get

performance and rankings

Internal fraud traffic analysis on across

different parameters

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Page 6: Themobiadz Media Kit 2016

How We Do?

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Traced data of over 300 different apps to target right media source and

deliver performance

@

Experienced team to have a 24x7 control on traffic quality and

performance

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Page 7: Themobiadz Media Kit 2016

Direct Traffic Inventory

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$

$

$

VideoTra�c

BannerTra�c

InterstitialTra�c

In AppTra�c

WAPTra�c

NativeAds6

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Page 8: Themobiadz Media Kit 2016

TheMobiAdz Performance Model

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Advertiser

Intergration via Platform like appflyers, Adjust, Kochava etc

Direct Advertiser/Agencies

Traffic SourceDirect Development

Optimized Traffic Delivery

QualityTraffic Supply Li

st of

Aut

o Bl

ock

Sour

ces

Get top Traffic Request fo

r Specific

Campaign Requirement

Updat/Create Manual Traffic Source List

Campaign Requirement

Feedback

Share feedback/Query/Requirement

Block Low Quality Resources

Auto Block Bad/ fraud Sources

Manual Optimization

Media Plan

Feedback

Top Resources to Start/Optimization

API Partner

Delivery Engine

DemandManager

CampaignPlanning

SupplyManager

Repository

AnalyzeRequirements

Identify Traffic Sources

Create Media Plan

Create/Update Repository

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Page 9: Themobiadz Media Kit 2016

Case Studies

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Page 10: Themobiadz Media Kit 2016

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Case Studies

Acquire highly active users.Challenge

Identify the most relevant audiences within the major metropolitan cities and the young population through our programmatic media buying channels and direct publishers.

We achieved more than 30% of users who engage with app including:

3 days retention 30%Average5 events per user

1% User transactions7% load money achieved

Solution

Result

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Case Studies

Increase Song listeners on appChallenge

For this, we targeted the young population who are most indulged in music and need quick downloads of latest songs

Solution

Result

We achieved more than 50% of users who engage with app including:

30% 4 days retention

ratio

60% Songs played

by users

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Case Studies

Acquire new Indian shoppers for Amazon Shopping App on a CPI basis.Challenge

Using our predictive algorithm we were able to buy traffic from our publishers and predict their conversion rates.

Solution

Result

We scaled and generated significant volume

30%and above user

registered ona pp

02% Purchases from

the app

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Page 13: Themobiadz Media Kit 2016

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Case Studies

Acquiring new users with KPI of 2-3% transactionsChallenge

The right type of traffic was bought and targeted as per the requirement on CPI basis.

Solution

Result

We achieved thefollowing

20% above user

retention upto 3days

02% transaction within

the app

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Page 14: Themobiadz Media Kit 2016

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Case Studies

Promote the application on CPI basis with a KPI of 3-4 events per Install and 8-10% paying users

Challenge

The relevant media buying was done to generate more and more traffic. The campaign was being optimized for targeted gamer’s age between 16-45.

Solution

Result

We achieved thefollowing

30% above retention

as it’s a utility App

2-3 events per install

as per the bid

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Page 15: Themobiadz Media Kit 2016

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Case Studies

Promote the following app with the KPI of transactions by usersChallenge

The right type of audience was targeted on various media buying Platforms as mainly young population , both male and female were filtered

Solution

Result

We achieved thefollowing

40% above retention

upto 5 days

more than 10%transactions within

the app

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Page 16: Themobiadz Media Kit 2016

Existing Clients

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Top Inventory Sources

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TheMobiAdz

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Tech Partners

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Page 19: Themobiadz Media Kit 2016

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Thank You

Company Address: 604-605 Pearl Best Height-2 , Netaji Shubhash Place, Delhi – 110034, India Contact : 011-45695644

Company Address: Singapore: 105 cecil street, #16-05 Octagon, The Singapore (069534)

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