themobiadz media kit 2016
TRANSCRIPT
Mobile Performance Catalyst
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Identify & Target RIGHT USER
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Who we are?
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Founded in2014
Global direct web & mobile traffic
Mobile & web performance agency Highly Experienced
Management team
Amongst Top 10marketing
companies in India
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What we do?
themobiadz2016 ver1.1
Optimize Performance vs ROI
vs Quality
Execute campaigns on CPI,CPL,CPS,CPC,
CPV,CPM etc.
Highly experienced team to ensure best campaign
execution
Internal fraud traffic handling
Target right user to get best
performance
360 degree solutions to
boost performance
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themobiadz2016 ver1.1
App Promotions and branding
Performance optimizations
Google playstore 5 star reviews (keyword based) to boost your SEO positions
Purchase PercentageLevel UpsRegistration rate
Add to Cart Percentage
Retention rate
LTV
ARPU
Time on Site/App
News Vs Returning Users
Tutorial Completed
Pattern Detection
IP Repeat Rate
Virtual Device Info
Low Quality Performance
3G Telecom Repeat
Scale performance against different parameters
360 degree solutions for advertisers to get
performance and rankings
Internal fraud traffic analysis on across
different parameters
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How We Do?
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Traced data of over 300 different apps to target right media source and
deliver performance
@
Experienced team to have a 24x7 control on traffic quality and
performance
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Direct Traffic Inventory
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$
$
$
VideoTra�c
BannerTra�c
InterstitialTra�c
In AppTra�c
WAPTra�c
NativeAds6
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TheMobiAdz Performance Model
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Advertiser
Intergration via Platform like appflyers, Adjust, Kochava etc
Direct Advertiser/Agencies
Traffic SourceDirect Development
Optimized Traffic Delivery
QualityTraffic Supply Li
st of
Aut
o Bl
ock
Sour
ces
Get top Traffic Request fo
r Specific
Campaign Requirement
Updat/Create Manual Traffic Source List
Campaign Requirement
Feedback
Share feedback/Query/Requirement
Block Low Quality Resources
Auto Block Bad/ fraud Sources
Manual Optimization
Media Plan
Feedback
Top Resources to Start/Optimization
API Partner
Delivery Engine
DemandManager
CampaignPlanning
SupplyManager
Repository
AnalyzeRequirements
Identify Traffic Sources
Create Media Plan
Create/Update Repository
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Case Studies
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themobiadz2016 ver1.1
Case Studies
Acquire highly active users.Challenge
Identify the most relevant audiences within the major metropolitan cities and the young population through our programmatic media buying channels and direct publishers.
We achieved more than 30% of users who engage with app including:
3 days retention 30%Average5 events per user
1% User transactions7% load money achieved
Solution
Result
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Case Studies
Increase Song listeners on appChallenge
For this, we targeted the young population who are most indulged in music and need quick downloads of latest songs
Solution
Result
We achieved more than 50% of users who engage with app including:
30% 4 days retention
ratio
60% Songs played
by users
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Case Studies
Acquire new Indian shoppers for Amazon Shopping App on a CPI basis.Challenge
Using our predictive algorithm we were able to buy traffic from our publishers and predict their conversion rates.
Solution
Result
We scaled and generated significant volume
30%and above user
registered ona pp
02% Purchases from
the app
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Case Studies
Acquiring new users with KPI of 2-3% transactionsChallenge
The right type of traffic was bought and targeted as per the requirement on CPI basis.
Solution
Result
We achieved thefollowing
20% above user
retention upto 3days
02% transaction within
the app
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Case Studies
Promote the application on CPI basis with a KPI of 3-4 events per Install and 8-10% paying users
Challenge
The relevant media buying was done to generate more and more traffic. The campaign was being optimized for targeted gamer’s age between 16-45.
Solution
Result
We achieved thefollowing
30% above retention
as it’s a utility App
2-3 events per install
as per the bid
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themobiadz2016 ver1.1
Case Studies
Promote the following app with the KPI of transactions by usersChallenge
The right type of audience was targeted on various media buying Platforms as mainly young population , both male and female were filtered
Solution
Result
We achieved thefollowing
40% above retention
upto 5 days
more than 10%transactions within
the app
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Existing Clients
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Top Inventory Sources
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TheMobiAdz
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Tech Partners
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themobiadz2016 ver1.1
Thank You
Company Address: 604-605 Pearl Best Height-2 , Netaji Shubhash Place, Delhi – 110034, India Contact : 011-45695644
Company Address: Singapore: 105 cecil street, #16-05 Octagon, The Singapore (069534)
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