themotion - noah16 london
TRANSCRIPT
The video ad technology for customer acquisition.
GET YOUR TICKET TODAY!www.noah-conference.com
2-3Tempodrom, Berlin Old Billingsgate, London
NOV201722-23 JUN2017
SAVE THE DATE
72% 19%
ADVERTISERS
% of advertising budget is
VIDEO% of today’s internet traffic is
USERS
VIDEO
Source: Cisco Systems research. Cowen and Company research.
Why only 19%?
Video ad creation is a challenge
EXPENSIVE TIME CONSUMING NOT DYNAMIC
We automate video-ad creation
VIDEO-ADINVENTORY
DIGITAL PRODUCTCATALOG
< 1 hour
Run video-ads through the largest
advertising channels
TheMotion outcome:Growth accelerator
Week 1 Week 2 Week 3
FB video-ads campaign with TheMotion
TheMotion’scontribution to
growth
0
20
40
60
80
+92%
-50%
Real use case: Facebook video campaign
Cost per user acquisition
CPA
Transactions
+12%
Real use case: Retargeting Video Display - AB testing
% Click through rate (CTR) Video increase
VS Static
+59%
+4% +30%+50%
+96%
CTR static
CTR video
From Zero to Growth
18 month journey
MILESTONES 2016
Innovation unit in Tel Aviv
Pilots with customers & Partners
PMF: Video advertising SAAS
Large customers activation
2H 2015 20172H 2016
1H 2016
Discovery& Build up
Growth
Validationstage
Productmarket fit
2017: Growth
Direct Advertisers Partners
ECOMMERCE TRAVEL CLASSIFIEDS
RECURRENT
200CUSTOMER PORTFOLIO
30.000
Business ModelB2B subscription model
BUSINESS€ 2.500/Month
PREMIUM€ 5.000/Month
ENTERPRISE€ 10.000/Month
Monthly video ads producedMonthly video ads delivered
Creative customization
Our TeamExperts at building global platforms and businesses
Íñigo VegaCO-FOUNDER &
CEO
Mauricio MoralesCO-FOUNDER &
CPO
Andrzej TucholkaCO-FOUNDER
Segev LeviCTO
Luciano LangenauerHEAD OF GROWTH
Experience
Looking for Smart Money!
Speed-up our Innovation Lab in Tel Aviv
Accelerate growth From EU to the world
€5M funding 1st QT 2017
€3M already raised
Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online verticals, a broad range of over 500 investors as well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes management distraction
NOAH Advisors is globally well connected and has direct access to virtually all key players in the industry
Knowledge of and strong relationships with potential buyers’ key decision makers
Proactively finds and unlocks attractive investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions with sizes of several billion euros
24 successfully completed NOAH Advisors transactions underline successful transfer of M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align interests of clients and NOAH Advisors, and demonstrate conviction to deliver top results
Creative deal solutions
September 2015
December 2014
September 2014
October 2014
May 2014
Sale of a 70% stake in
to
Exclusive Financial Advisor to Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2 and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
September 2016October 2016
May 2016
Investment in
by
Financial Advisor to Oakley Capital
Exclusive Financial Advisor to 10Bis and its Shareholders
®
Marco RodzynekManaging Director & Founder
Jan BrandesManaging Director
Justus LumpeManaging Director
The NOAH Advisors Core Banking Team
Nikhil ParmarDirector
10Bis Drushim
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal and its Shareholders
by
84% Ownership