theoretical approaches to media representations of youth

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Theoretical Approaches to Media Representations of Youth Lesson Objectives: To be able to explain theoretical approaches to media representations of young people.

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Page 1: Theoretical Approaches to Media Representations of Youth

Theoretical Approaches to Media Representations of Youth

Lesson Objectives: To be able to explain theoretical approaches to media representations of young people.

Page 2: Theoretical Approaches to Media Representations of Youth

Who am I?

• I was an Italian political thinker. (20)• I was interested in the way one social class is

able to dominate society. (10)• I developed the concept of hegemony. (5)• I AM GRAMSCI.

Page 3: Theoretical Approaches to Media Representations of Youth

Who am I?

• I am interested in youth subcultures. (20)• I wrote a book about the importance of style

to youth subcultures. (10)• I believe media representations of young

people portray them as either fun or trouble. (5)

• I AM HEBDIGE.

Page 4: Theoretical Approaches to Media Representations of Youth

Who am I?

• I’m interested in the effects of media representations of delinquent youth. (20)

• I developed the concept of the ideology of protection. (10)

• I think media representations of anti-social youth reinforces hegemony. (5)

• I AM ACLAND.

Page 5: Theoretical Approaches to Media Representations of Youth

Who am I?

• I researched the effect of television on viewers. (20)

• I think that the repetitive nature of television means that over time television influences how people see the world. (10)

• I call this cultivation theory. (5)• I’M GERBNER OF COURSE.

Page 6: Theoretical Approaches to Media Representations of Youth

Theory and Collective Identity

• In this section of the exam you are considering how young people are represented in the media, the effect and purpose of these representations, and how we think about collective identities.

Page 7: Theoretical Approaches to Media Representations of Youth

Areas of Theory

• When applying theory you need to approach it from 3 perspectives:

• Representations of youth (Giroux, Acland, Hebdige)• Effects of these representations (Gerbner, Gauntlett)• The role of media representations in society (Gramsci,

Cohen, Althusser)

Page 8: Theoretical Approaches to Media Representations of Youth

The Function of Media Representations of Youth

• The key idea most of these theorists have in common is the idea that media representations of youth help to maintain social order and hegemony.

Page 9: Theoretical Approaches to Media Representations of Youth

Giroux

• Youth becomes an empty category in representation – reflects adult concerns.

• Media representation of youth does not reflect reality of youth identity.

Page 10: Theoretical Approaches to Media Representations of Youth

Acland

• Media representations of youth maintain social order/hegemony.

• Ideology of protection.

Page 11: Theoretical Approaches to Media Representations of Youth

Hebdige

• Youth as fun/youth as trouble.• Youth subcultures resist hegemony through

style.

Page 12: Theoretical Approaches to Media Representations of Youth

Gramsci

• Hegemony

Page 13: Theoretical Approaches to Media Representations of Youth

Cohen

• Moral Panic• Media representations of youth reinforce

hegemony (like Acland).• Deviancy amplification spiral

Page 14: Theoretical Approaches to Media Representations of Youth

Althusser

• Ideological state apparatus

• Dominant ideology reinforced through different groups including the media.

Page 15: Theoretical Approaches to Media Representations of Youth

Gerbner

• Mean World Syndrome• Cultivation Theory

Page 16: Theoretical Approaches to Media Representations of Youth

Gauntlett

• Media has some influence on how people understand identities.

Page 17: Theoretical Approaches to Media Representations of Youth

Key Points

• In your essay you need to explain the effects of media representations of youth (maintains social order) and link this to the texts we have studied (you could consider the way contemporary British representations reinforce hegemony by portraying working class young people negatively).

• You then need to consider the wider effects of these representations on how people perceive young people.

Page 18: Theoretical Approaches to Media Representations of Youth

Pick a Theorist

• Pick a theorist out of the metaphorical hat.

• Briefly explain their key idea.