theories in visual perceptions: gestalt
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Structuralism by Wilhelm WundtPsychological theories of GestaltismExplains Sensation vs. PerceptionThe "Phi" phenomenonOptical IllusionsPrinciples of Perceptual OrganizationGestalt Principles of Visual PerceptionTRANSCRIPT
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Structuralism:Perception results from the association
of basic sensory atoms in memory viarepeated, prior joint occurrences.
Derived from philosophy ofBritish Empiricists (e.g., Locke,Berkeley, Hume, and Mills).
Proposed by Wilhelm Wundt,the father of modern Psychology.
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Sensation vs. Perception
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• More to perception than meets the eye
– Perception goes beyond the sensory elements
– Elements can be put together in ways other than justmechanical association; perception is not passive
– These elements are only physical data coming to thesense organs, where the mind codes and interprets
them
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The phi phenomenon:
A challenge to Wundtian psychology
• Wertheimer's 1910 research
– Research idea
• Idea came to him while riding a train
• Apparent movement:
– Why do we see movement when no actual physical
motion occurs?
• Stroboscope
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The phi phenomenon:
A challenge to Wundtian psychology
• Stimulus: two points of light being flashedsequentially
• Wundt’s prediction: – perception of two successive points of light
• Reality: – the perception was of a moving light when in fact the lights were
not moving
• Presented a challenge that the associationistic, elementisticpsychology of Wundt could not meet
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Illusory contours
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Bistable
figures
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• Size Constancy
– Tendency to view an object as constant in
size despite changes in the size of theretinal image.
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Gestalt psychology or gestaltism (German: Gestalt "shape, form") is a theory of mind of
the Berlin School. The central principle of gestalt psychology is that the mind forms a global
whole with self-organizing tendencies. This principle maintains that the human mindconsiders objects in their entirety before, or in parallel with, perception of their individual
parts; suggesting the whole is other than the sum of its parts. Gestalt psychology tries to
understand the laws of our ability to acquire and maintain meaningful perceptions in an
apparently chaotic world.
In the domain of perception, Gestalt psychologists stipulate that perceptions are the
products of complex interactions among various stimuli. Contrary tothe behaviorist approach to understanding the elements of cognitive processes, gestalt
psychologists sought to understand their organization (Carlson and Heth, 2010). The gestalt
effect is the capability of our brain to generate whole forms, particularly with respect to
the visual recognition of global figures instead of just collections of simpler and unrelated
elements (points, lines, curves...).
In psychology, gestaltism is often opposed to structuralism. The phrase The whole is otherthan the sum of the parts is often used when explaining gestalt theory, though there is a
common mistranslation of Kurt Koffka's original phrase to "The whole is greater than the
sum of the parts".Gestalt theory allows for the breakup of elements from the whole
situation into what it really is
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Gestaltism:Perception results from the interaction
between the intrinsic structure of the stimulus
and the intrinsic structure of the brain.
MaxWertheimer
WolfgangKöhler
KurtKoffka
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Principles of
Perceptual Organization
• We perceive wholes, not clusters ofsensations
– Elements interact to create a “new” whole• The who le is di f ferent from the sum of i ts
parts
– Underlying premise:
• Perceptual organization occurs instantly and isinevitable
– Organizing principles not dependent on:
• higher mental processes
• past experience
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Gestalt Principles of Visual Perception
Gestalt – Movement in experimental psychology which
began prior to WWI.
We perceive objects as well-organized patterns ratherthan separate components.
“The whole is greater than the sum of it’s parts.”
Based on the concept of “grouping”.
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Gestalt Principles of Visual Perception
Three Main Principles:
Grouping (proximity, similarity,continuity, closure)
Goodness of figures
Figure/ground relationships
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Gestalt Principles of Visual Perception
Grouping:
Law of Proximity
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Gestalt Principles of Visual Perception
Grouping:
Law of Similarity
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Gestalt Principles of Visual Perception
Grouping:
: Law of Similarity: Shape, Scale, Color
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Gestalt Principles of Visual Perception
Law of Good Continuation, or
Continuity
Objects arranged in either a straight line
or a smooth curve tend to be seen as a
unit.
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Gestalt Principles of Visual Perception
Law of Closure
http://daphne.palomar.edu
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Related to principle of good continuation,
there is a tendency to close simplefigures, independent of continuity orsimilarity.This results in a effect of filling in missinginformation or organising informationwhich is present to make a whole
In the circle at the top its seen easily.
In the other to figures it's a little morecomplex. The second figure can be readas two overlapping rectangles (thegestalt) whereas it can also be seen as
three shapes touching; a square and twoother irregular shapes.
The final shape can be seen as a curve joining three squares or as three unevenshapes touching
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Gestalt Principles of Visual Perception
Law of Common Fate
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Gestalt Principles of Visual Perception
Goodness of Figure, or the Law of Pragnanz
(Pragnanz is German for Pregnant, but in the sense of pregnant
with meaning, not with child!)
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Gestalt Principles of Visual Perception
Figure/Ground relationships
Figure – seen as the foreground
Ground – seen as the background
Contours – “belong” to the figure
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Gestalt Principles of Visual Perception
Reversible Figure/Ground
relationship
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Gestalt Principles of Visual Perception
Reversible Figure/Ground
relationship
Can be affected by the principle
of smallness:
Smaller areas tend to be seen asfigures against a larger
background.
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Gestalt Principles of Visual Perception
Reversible Figure/Ground
Relationship:
Tessellation – interlocking
figure/ground
M.C. Escher
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• Failing to dividefigure from ground
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“Why do things looks as they do?”
-- Kurt Koffka (1935)
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Gestalt Principles of Visual Perception
Gestalt laws of Grouping organize the visual
scene into units
The Law of Pragnanz, or Goodness of Figurecreates the simplest most meaningful pattern
Figure/Ground relationships define important
parts of the scene
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Contributions of Gestalt psychology
• Permanent imprint on psychology
– Influenced work in perception, learning, thinking,
personality, social psychology, and motivation
• Retained its identity, not absorbed by the
mainstream as was behaviorism
• Broke ground for cognitive movement
• Fostered interest in consciousness as a legitimate
problem for psychology
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