Theorist’s

By Megan Southern

Key stereotypes: Rebellious- resisting authority, control or

convention Artificial Tribe- group shared economic Sexual- un protected leading to teen

pregnancies Nihilistic- rejection of all moral values Violence- weapons such as guns and knives Self destruction- putting yourself in danger

Ann Gould

The Marxist theory: 'Dominant' readings are produced by those

whose social situation favours the preferred reading;

'Oppositional' readings are produced by those whose social position puts them into direct conflict with the preferred reading

'negotiated' readings are produced by those who inflect the preferred reading to take account of their social position

Stuart Hall

Hegemony: Which is when a social group or even a

country presume leadership or predominant influence over others.

Gramsci

Nationwide Audience Dominant reading: reader shares the encoded

meaning of the text (Hegemonic) Negotiated reading: reader shares some of the

embedded ideologies but not all of them. Oppositional reading: reader does not share

the texts codes and rejects the preferred reading (counter-hegemonic)

David Morley