theory of seven
Post on 18-Oct-2014
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DESCRIPTION
How and why to explain everything so even a seven-year-old can understand.TRANSCRIPT
T H E O R Y O F
H O W A N D W H Y T O E X P L A I N E V E R Y T H I N G S O E V E N A S E V E N - Y E A R - O L D C A N U N D E R S T A N D
COPYRIGHT BRUCE KASANOFF | NOWPOSSIBLE.COM
Image from gardengoatquote.wordpress.com
We are dangerously distracted.
IF YOU HAD 100% OF MY ATTENTION, I MIGHT UNDERSTAND WHAT YOU ARE SAYING... We also put together data from the informa9on we already have about you and your friends. For example, we may put together data about you to determine which friends we should show you in your News Feed or suggest you tag in the photos you post. We may put together your current city with GPS and other loca9on informa9on we have about you to, for example, tell you and your friends about people or events nearby, or offer deals to you that you might be interested in. We may also put together data about you to serve you ads that might be more relevant to you. When we get your GPS loca9on, we put it together with other loca9on informa9on we have about you (like your current city). But we only keep it un9l it is no longer useful to provide you services, like keeping your last GPS coordinates to send you relevant no9fica9ons. BUT YOU DON’T, AND I DON’T…
Image: Flickr member Jay Spear
Everyone is curious about something.
Image: Flickr member GoodNCrazy
Figure out what people care about, and talk in those terms.
Image: Flickr member Anna Debenhan
Use more pictures than words.
Image: Flickr member Apparena
Simple and honest works best.
Image: Flickr member Hubsterdisney
Be easy to recognize.
Image: Flickr member MuddyBootsPhoto
Help people share with their friends.
Image: Flickr member Smohundro
If their comfort zone is pink, use pink.
Image: Flickr member Sean Drellinger
Know what you stand for.
Image: Flickr member Sean Drellinger
Tell a lot of stories.
Image: Flickr member Chris Corrigan
I really meant it about the pictures.
