There is NO “Cloud”!!! WTF!!

Really!?!!

I’m here to talk about

Cloud Computing

The range of solutions in IT Infrastructure

How to differentiate and evaluate your options

Yay!!!!

What you’re actually buying!

Colocation, hosting, network…the 411!

seriously!<(^_^)>

What does “Cloud” mean to you?

It all comes down to physical infrastructure

<(^_^)> Wooo… What are those blocky things?!

“Cloud” is the new “Green”

But it’s good to be green isn’t it? !<(T_T)>

Cloud-washing is the new Green-washing

Social Media Web

2.0

Now with:

Ignore the Marketing

Companies like Salesforce (SaaS) have spent millions to brand and promote the phrase “cloud

computing”, which often means no more than “Our service is online!”

Know what you’re actually buying

When most technical people say “cloud” what they probably mean is elastic hosted computing.

What the frack

is

elastic hoste

d

computing?!Elas%c  Compu%ng  |i-­‐ˈlas-­‐&k,  kəm-­‐ˈpyüt-­‐iŋ  |  noun    1.  A  way  of  compu&ng  achieved  by  the  virtualiza&on  and  automa&on  of  

physical  IT  infrastructure  that  can  quickly  respond  to  fluctua&ons  in  the  demand  for  resources:  (Exp)  Elas)c  compu)ng  is  one  of  many  possible  op)ons  for  organiza)ons  with    IT  infrastructure  needs.  

Which should be my focus, my application or my infrastructure?

Know what you actually need

My application!!

How much visibility and control of my backend do I really need at this time?  

My infrastructure!!If the core application

that drives my business is still being

built and modified, then hosting is

probably the best solution.  

My application is scaling and having a

custom environment is critical to its

performance, so colocation will likely be

the best solution.  

What skill-sets or experience does my existing team have?

Know what you actually need

We’re frontend ninjas!!

Does my team have the skillset to control, manage and scale my backend

infrastructure efficiently?  

We’re systems gurus too!!

My team is primarily proficient with app

development so hosting will likely be

the best solution.  

My team is full of people who eat, drink, dream,

and live on systems, so colocation may be the

best fit.  

What are my specific technical requirements today?

Know what you actually need

I know I need stuff…!

How will these requirements change as my business scales?

Do I even know yet?  

I can get real specific!!

I don’t have detailed and specific

requirements yet, so elastic hosting is a

great environment to experiment in until I do.  

I know my requirements in and out and I feel like I’ve been here and done

this before, so colocation is likely for

me.  

Colocation vs. Hosting

Colocation ~ Full control

~ Billed for space & power ~ Billed as rent

~ Can be CapEx heavy

Dedicated/Shared Hosting

~ Less control ~ Billed for capacity

~ Billed as rent ~ OpEx heavy

Elastic Hosting ~ Even less control ~ Billed for capacity

~ Billed as utility ~ OpEx heavy

Managed Hosting ~ Even less control (>Elast.

H.) ~ Billed for capacity

~ Billed as rent ~ OpEx heavy (>Colo &

Ded. H.)

Co

st

Capacity

Elastic Hosting Colo

Colocation vs. Hosting

Depending on your specific requirements and usage patterns, there may be more than one point of intersection from multiple points of inflection.

Ooo! That’s a point

of intersection!

Server 1

Server 2

Server 3

Server 4

Dedicated ~ Full control

~ More customization ~ More secure ~ Less elastic

Shared ~ Less control

~ Less customization ~ Less secure ~ More elastic

Dedicated vs. Shared Hosting

Your Data

<(^_^)> <

>

)

(

^ ^

_

…I hope you can put me back together!

Managed vs. Unmanaged Hosting Model

Dev (Coders)

Systems Network

Infrastructure Infrastructure

Dev (Coders)

DevOps 40%

30%

30%

40%

30%

<(O_O)>

Without systems and network expertise, how would a 30, 60 or 360 min outage effect your application? Do you have the expertise in-house to bring your site back up

again and plan for these types of scenarios?

Cost savings??!!!

!  %’s indicate the cost to support /

maintain Amazon

!  

What is my IT infrastructure strategy?

What is my cloud strategy? Isn’t the right question!

YES!!

SO…

What is my elastic hosting strategy? Try again…!

Space + Power Retail Colocation

Wholesale Colocation

Network Transit

Transport Peering

Capacity Dedicated Hosting Managed Hosting

Elastic Hosting Hybrid Hosting

Hardware Servers Cabling

Switches Routers Storage

Remote Eyes + Hands Smart Dumb

CDN

Not yet…!

Know you have TONS of options Colo Hosting Connectivity 365 Main Arcscale

BAIS Coloserve Corelink Coresite

DRT DuPont Fabros

Equinix Internap Interxion Layer 42 Navisite Savvis

TeleHouse Vantage

QTS

Azzure AWS

ElasticStack ENKI

Hosting.com Internap Latysis

Peak Web Peer1

Rackspace Rightscale

ServerCentral Softlayer Sungard

Terramark QTS

Qwest

Abovenet AT&T

Centurylink Global Crossing

Highwinds Hurricane Electric

Level 3 NTT

PacNet Packet Exchange

Splice Sprint Tata

Telstra TW Telecom

Verizon XO

CDN Akamai

AWS BitGravity Brightbox Cachefly Cotendo Edgecast

Highwinds Level 3

Limelight Pando Networks

Peer1 PlayStream Rackspace Softlayer

Tata Voxel

Hardware Anixter Cisco Citrix Dell

Enterasys Hitachi

HP IBM

Juniper Oracle Redapt

SGI Super Micro

How am I supposed to tell the

differences among so MANY!!! !

Know what to ask a vendor (Example: Hosting)

What kinds of applications are you most comfortable hosting?

Do you offer proactive management tools and services?

What happens if things go wrong at 3am?

Do you offer disaster recovery solutions? How do I get my site back online?

What kinds of physical hardware do you have deployed

What kinds of operating systems can you support?

How many engineering staff do you have available with specific expertise in the OS and applications I’m using?

Dedicated

Shared

Elastic

Yes Yes Yes

Yes Yes

Yes Yes

Yes Yes

Yes Yes

Yes Yes Yes

Yes Yes

Yes Yes

Yes

Yes

Vendors

Rackspace

ENKI

AWS

Softlayer

Peak Web

Joyent

SunGard

Google App Engine

BlueHost

GoDaddy

Consulting

SLA

Cost Footprint

Yes Yes

$$ US

Yes Yes

$ US

Yes $ - $$ US, EU

Yes

$$ US, EU, ASIA

Yes Yes

$ US

Yes Yes

$$ US, ASIA

Yes Yes

$$$ US, EU

Yes

$ - $$ US

$ US

$ US

Enterprise

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

No

No

Know how to evaluate a vendor (Example: Hosting)

There are many other factors that can and should be considered,

depending on your specific technical and business requirements.

Know what to ask a vendor (Example:

Datacenter)

Who are your onsite carriers?

What does security look like at your facilities?

How will I be notified when an outage has occured?

What does the shipping and receiving process look like at your facilities?

Do you own your facilities or are you leasing them?

Who are your power providers? What is your redundancy?

How many times have your facilities lost power in a way that affected your customers?

Do you offer remote eyes and hands services?

Connectivity

Peering IX

Managed Network

Neutral No Yes

Limited Some Yes

Neutral Most Yes

Neutral No Yes

Limited Some No

Neutral No No

Limited No Yes

Neutral No No

Limited Some No

Neutral No No

Vendors

QTS

Terremark

Equinix

Layer42

DRT

365 Main

BAIS

Vantage

Coresite

Fortune

Hosting Options

Cost Footprint

Yes $-$$ National

Yes $$$ National

No $$$ Global

No $$ Regional

No $$$ National

No $$ Regional

Type

Private

Public

Public

Private

Public

Private

Private

Private

Public

Private

Know how to evaluate a vendor (Example: Datacenter)

There are many other factors that can and should be considered, depending on your specific

technical and business requirements.

Market

Both

Retail

Retail

Both

Both

Both

Retail

Wholesale

Both

Wholesale

Know what you should pay

Of course my IT Infrastructure REALLY needs to be hosted in a cave…!

Are you paying for all the extra bells and whistles you don’t really need?

I’M FRACKING BATMAN!!!!

What billing methods can you leverage to your advantage?

Know what you should pay

Is your billing method optimized for your usage patterns?  

Maybe. If only to see what other options are

out there..

Yes! You definitely need help.

Likely not. You probably have things figured out

by now..

Yes! You definitely need help.

Have experience Limited experience N

o m

etri

cs

Hav

e

You and your business are definitely special, but whatever your specific infrastructure needs

are, someone else has more than likely dealt with something similar.

Know when to ask an expert

Last Slide!

Cloud Computing

The range of solutions in IT Infrastructure

How to access and evaluate your options

FIN!!!!

Ignore it. Think about what you actually need.!

There are TONS OF OPTIONS!!

Seriously work this out…!