1. Theres No SuchThing As #BigData@JeremyWaiteHead of Digital Strategy, Salesforce Marketing Cloud, EMEA#PMILDN

2. Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertaintiesmaterialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed orimplied by the forward-looking statements we make. 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Furtherinformation on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for themost recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containingimportant disclosures are available on the SEC Filings section of the Investor Information section of our Web site.Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently availableand may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon featuresthat are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. 3. #BigData Why are we here? What is it? Why should you care? What should you do with it?#PMILDN 4. The tools tochange theworld are ineveryones hands.@JasonSilva 5. Facebook89Bn billion shares per monthMcDonalds14,500 Social ProfilesCoca ColaBe on EVERY platformAmazon17% Global e-commerce by 2017?89Bn Month 98Bn Day 6. of marketersbelieve that70%the industry has changedmore in the last 2 yearsthan the last 50. 7. 6,000+Tweets / Second550mTweets / Day1 BillionTweets every 1-2 Days 8. 90% of the Worlds DataDidnt Exist 3 Years Ago.Google 9. There are now more pieces ofdata in the world than there arestars in the sky.Google 10. #PMILDN ~ Interest & AffinitiesCustomers7%Money 9%Information12%72% Me! 11. Create epic shit is not a content strategy. Mark SchaeferINSPIRE | ENTERTAIN | CHALLENGE | INFORM | ENTERTAIN | SOLVE PROBLEMS-------------------------------------- HEART ------------------------------------ --------------------------------------------- HEAD ------------------------------------------- 12. #PMILDN ~ Interest & Affinities 13. #PMILDN Done! 14. Companies are nolonger competingagainst each other.They are competingagainst speed.@Benioff 15. 00:05 16. Its not survival of the fittest anymoreIts survival of the FASTEST.@BrianSolis #DigitalDarwinism 17. #BigDataWhat is it? 18. @422south 19. Theres noSuch thing as#BigData. @Scobleizer 20. What is #BigData?5BSmartphonesby 2017 CustomerDataPurchaseData500m+Social Networks,Blogs & ForumsSocialData 2.5Quintillion bytesof data everydayConnectedDataVolume Velocity Variety 21. #BigDatais thenew OIL 22. INNOVATORS EARLY ADOPTERS 23. #BigDataWhy should you care? 24. CEOs used to be judged byhow well they acted in a crisis.Now they are judged by howwell they anticipate one.Wadah KhanfarAl Jazeera 25. AnalyticsPredictiveAnalyticsPrescriptiveAnalyticsTHENNOWFUTURE 26. We create 2.5 quintillionbytes of data every day. Thatsequivalent to one new Googleevery four days.Techcrunch 27. Death of Why?Google conquered the advertisingworld with nothing more thanapplied mathematics. Google didntpretend to know anything about theadvertising world it just assumedthat better data, with better tools,would win.@schmarzo 28. 1. Who2. What3. Why4. Where5. When6. How7. Outcomes 29. Information is powerfulBut it is how we use it thatwill define us.@Avinash 30. #BigData 31. Nymi by Bionym Video 1:42http://www.youtube.com/watch?v=jUO7Qnmc8vE 32. #BigDataWhat should you do with it? 33. 5 Levels of Brand LeadershipMetricsF.R.Y. / C.A.R.E.NPSLevelSUCCESSPERFORMANCEROIENGAGEMENTBRANDPEAK SIGNIFICANCEPRODUCTIVITYPERMISSIONSURVIVALPOSITION 34. My __________________is the only ____________that _________________.Marty Neumier 35. How can we help youbuild relationships withyour target audience andachieve your objectives?Be accurate Be helpful Be everywhere46 36. Thank youSlideshare.net/JeremyWaite