there’s no place like ph˜es f˚ the h˛idays · biggest hauls will come from black friday, at...
TRANSCRIPT
There’s No Place Like Ph�es f� the H�idays
The 2015 holiday shopping season is upon us! According to the Adobe Digital Index, consumers are predicted to spend $83 billion this holiday season, up 11% from last year. The
biggest hauls will come from Black Friday, at $2.7 billion, and Cyber Monday, at $3 billion. But don’t sleep on the final days of the season; last-minute shoppers will offer you plenty
of opportunities to increase your ROI—as shipping costs are at their peak, many consumers will shop in-store, allowing you to interact with these consumers on a more personal level.
To help retailers understand where to allocate their marketing spend, Soleo used its call handling platform to analyze caller data in the retail category during the 2014 holiday
season (November 24, 2014 through December 24, 2014). Here’s what the data told us – and how advertisers can use the trends to increase their ROI.
t ipFocus your advertising spend on these two days,
but be careful to not let the high call volumes exhaust your ad budget early. Regardless of
your bidding strategy, you’ll receive calls from high-intent holiday shoppers.
M Tu W Th F Sa
124K 125K
113K
84K 87K
39K
Su25K
Total Call Volume by Day
An Impressi�-Based Bidding S�ategymay work best
t ipImpression bids may not always have the highest ROI, but during the holiday season everyone has the same mission—to find the per fect gift. This bidding strategy will get your brand in front of more consumers than any other bid type at a lower cost, improving your brand recognition.
T�get ing Last-Minute Sh�p�s wil l Pay-Off
of holiday season, retail call volume was handled from 12/15-12/21.25%
t ipLast-minute shoppers order online less frequently than their early moving counterparts, so
many request in-store pickup for their purchases. Getting these customers in the door gives retailers the opportunity to suggest additional items and personalize their shopping
experience, maximizing your ROI. We suggest you leave enough room in your budget to reach these consumers, as they could have long-lasting impacts on your business.
To learn more, email [email protected]