Therefore Consultancy and Services Pvt. Ltd.

Brand Communicates…. Media Broadcasts… People Perceive…

About Therefore Solutions

Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytical solution provider

Our pioneering research and analytical methods help business measure equity, perception and position a brand appropriately amongst its target audience

Our analytics are designed to help a business understand the efficiency of the marketing & communication plan

In a nutshell, we provide an integrated platform in order to arrive at an informed decision

Marketing Challenge

Understanding the efficiency of media investments is the biggest challenge Tracking every Rupee invested in different media vehicles

Investing in media property to optimize ROI

Establish a memorable and distinct brand identity Create a deep connection with the core target group

Design compelling offerings that attract customers Make your product or service more visible and desirable

Currently getting comprehensive analysis of the efficacy of a campaign is a challenge Getting timely information about the progress of a campaign and path to purchase is a

challenge and has lots of restitution activities involved

Our Platform Schematic

BuzzAngle: Social and Digital Media Listening System

Neuromer: Consumer engagement System

Online & Offline Media Space

People & Social Groups

Content Processing

Indexing & Broadcasting

System

API based Publication System

Front end and Dashboard for System Controls and Data

Visualization

Reports, Insights via Web Platform and Mobile Apps

Commutation Broadcasted System via SMS, IVR or App

Indexing and Target audience Profiling System

Our Service Offerings

Prosumer Matrix

Ad efficacy management

Promotional management

Intelligent Response Management

Neuromers

Ethnography

Lead Nurturing

BuzzAngles

Social Media Listening

Mention Analytics

Therefore Matrix

Dynamic Landing Pages

Keyword Call Tracking

Click To Call

Reporting Platform

Customize Consultancy

Web Portal

Mobile App

Prosumer Matrix

Ad Efficacy Management

Ad Efficacy Management is a system to understand precisely the performance of the media vehicles and take corrective measures during the campaign by investing only in those properties that drives traction, thus optimizing the media investments

Know who is calling and from where

Track which Ads drive leads and which drive sales

Capture lead information in real-time

Turn marketing activities into a phone lead

Prosumer Matrix..

Promotional Management

Promotions are an integral part of any brand today as it helps short term spike. Promotional Management is an end to end system which can be leveraged to understand and engage with the target costumers

Discounts, Promo Codes, etc. can be offered and tracked effectively

Offers can be made keeping the top & bottom lines under control

Each Promotion is tracked with lead to sales lifecycle mapping

Get an understanding on when a customer is attracted to the brand and what drives purchase

Prosumer Matrix…

Intelligent Response Management

Business does not grow by just generating more leads, but by converting them into customers. Marketing is most effective when the brand is aligned to the customer’s immediate needs. It definitely helps if the connect is at the peak of customer interest

Saves call center cost and more importantly the turnaround time

Calls are forwarded intelligently based on geography, time, day part, agents or schedules

Create personalized greetings, get more close to your customer

Neuromers

Ethnography

It is a process of customer understanding on the basis of the interaction they have with a brand. It is a passive listening process where specially trained listeners interpret patterns while the system converts them into valuable information

Helps understand a customer without asking questions

Its done on live interactions, hence much more matured data

Gives you the understanding of constrains within the organizations which may also relate to cross functional areas including sales, HR, operations and more

Helps understand the lead to sales cycle in an efficient way which regular research may not deliver

Neuromers..

Lead Nurturing

Nurturing is all about “Perception Management”. The message that was intended to deliver and the message perceived by the customer may be diametrically opposite. Identifying this gap is crucial to close a deal

Gathering relevant lead information

Connecting at the right time with right information

Gather insight using voice or non-voice systems

Broadcast relevant information to prospects and customers

BuzzAngles

Social Media Listening

Social media is a virtual world full of jargons and in most cases not completely understood. It’s a seamless world where communication travels faster than thoughts. While brands use various mediums, measurement of the impact is a grey area. BuzzAngles focuses on measuring the effectiveness of these digital communications through continuous feedback with detailed analytics

Understand the cognitive sentiments behind every communication

Take corrective measures and improve and enhance your communication

Communicate in the language familiar with the TA

BuzzAngles..

Mention Analytics

Brand Communicates, Media Broadcast and People Perceive. There is always a possibility of a gap between what was communicated and what was perceived. Besides tracking one’s category, competition is also crucial

Understand the media coverage and tonality

Mapping the brand in the competitive landscape

Understand the Digital PR space in more detail and the trends of business sector

Therefore Matrix

Therefore Matrix is a suite of products which in isolation or in combination can enhance the marketing efficiency and increase the probability of sales

Dynamic Landing Pages

Keyword Call Tracking

Click To Call

Reporting Platform

Reporting Platform

Reporting and analytics are the core competency of Therefore. Technology is used to deliver customized reports that can be visualized using web platform and mobile apps keeping abreast with the required knowledge across hierarchies in order to take informed decisions

Customize Consultancy

Web Portal

Mobile App

Capture Track which Advertisement drives leads

Map which Media property is driving sales

Understand the sentiments and the cognitive behavior behind every call

Measure specific details behind every call

Response Personalised greetings

Route or forward call based on people, Location, Time, Day, or Schedule

Instant call back and execution

Understand specific details, call origin to destination activities

Indexing Sorting and indexing leads based on Demographics, Psychographic, Neuro-Economics , Intent, and other related category

Prospect based response via. SMS, Voice IVR,

CRM or ERP integration

Nurturing Specialized response team for personalized information gathering

Issues assessment

IVR, Web or SMS based Questioners

Feedbacks

Analytics On-Demand and live Dashboards

Alerting Systems

Daily, Weekly, Fortnightly, Monthly Reports

Periodic Recommendations and Insights

Therefore Structure

Contact Details:

Dr. Anar D Rupji +91 9819684463 anar@thereforeindia.com Dayanidhi M +919762799092 dayanidhi.m@thereforeindia.com

Thank You