There’s More to the Core:Marketing and

Communications

Acknowledgements

• We all have different priorities• Communications may not be core function of your job; you

inform/influence • We have common marketing and communications needs

Goals for this session/activity1. Collect input on marketing/comms use cases

• In what scenarios do we promote/communicate the value of OpenLMIS?

2. Gain better understanding of how OpenLMIS global (the Community) can support participant’s business objectives through shared/common communications tools/materials/assets

Who Are We Talking To?

•Who are we trying to influence?

Multiple Target Audiences/Stakeholders (evangelists?)• Implementers• Donors• Private Sector• MOH/Country reps (multiple roles/levels)• OTHER??

Persona Exercise

• Paint a picture• A “day in the life” of your stakeholder• Where do they work?• Title, role

Persona Exercise:

INFORMATION:Materials/Content

(case studies, overviews, web site, feature list)

• What types of materials and information would be most helpful?

• What isn’t helpful/utilized? Why?

Challenges• What are their main challenges to

achieving goals?• Pressures, barriers

Priorities/Goals: • What are they responsible for? • What do they care about? WHY?

MessagesWhat do we want them to

know/understand MOST about OpenLIMS?• Open LMIS is highly configurable /cost

effective (specific)• Importance/role/value of good LMIS to

improving supply chain (general)

Team Reports

Branding/Community Governance

• How do we elevate the profile/brand of OpenLMIS - should this be a Community objective?

• How do rive a process for contributing implementation success stories stories?

• Interest level/preferences for community collaboration moving forwardMarcom Working Group? Function/Format: Collaborative vs. inform/review