raffaella isidori thesign ¢ via quarto dei mille 25 ¢ 21040 gerenzano (va) italia ¢ tel 02.96.82.057 ¢ fax 02.97.38.81.29 ¢ info@thesign.it ¢ www.thesign.it

curriculum vitaeraffaella s. isidori

I have been working in the field of integrated communication design for over 20 years: from strategy to implementation; from designing brands to designing events, passing through graphic design, adv, copy-writing, digital design, content design and production. My approach is simple: efficiency, attention, care, creativity, professionalism, experience and sustainability. I like thinking outside the box and working like a craftsman on tailor-made projects. When necessary, I coordinate other experts, to extend my professional capabilities and to offer solutions that are both sustainable and effective.

As a consultant and trainer, I flank the client and his team in developing supportable and successful communi-cation projects: finding the most effective strategies, creating messages that are opportune and targeted, and managing the transformation of a concept into actions and contents.

As a creative coach, I sustain entrepreneurs and managers in all areas of corporate communication, as well as in their personal branding and in the production of high-impact digital presentations.

work history

since 1997 ■ raffaella isidori thesign - founder/creative director raffaella isidori thesign is a creative lab for integrated communication & brand building, where experience and old-school traditions meet new technologies, new media and new approaches.

since 2015 ■ acme, accademia di belle arti, novara - professor: brand designsince 2011 ■ associazione la strada, varese - image & communication manager2006-2009 ■ ratio consulta spa, milano - image & communication manager2004-2007 ■ istituto europeo di design, scuola di design , milano - professor1995-1997 ■ italiana di comunicazione, milano - art director1993-1995 ■ armando testa, milano - art director1991-1992 ■ mccann-erickson, new york - junior art director

academic recognitions

2008 ■ Savannah College of Art and Design: Honor Scholarship (Master of Arts)1991 ■ Fashion Institute of Technology, Dept. Advertising Design, NY: Medal of Honor1990 ■ Art Directors’Club NY: Scholarship winner

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raffaella isidori thesign ¢ via quarto dei mille 25 ¢ 21040 gerenzano (va) italia ¢ tel 02.96.82.057 ¢ fax 02.97.38.81.29 ¢ info@thesign.it ¢ www.thesign.it

education

SCAD-Savannah College of Art and Design, Savannah, GA 2013 ■ Master of Arts: Broadcast Design Department - Motion Media DesignFIT-Fashion Institute of Technology, New York, NY 1991 ■ Bachelor of Fine Arts: Advertising Design, Summa Cum Laude 1988 ■ Associate in Applied Arts: Photography, Magna Cum LaudeIstituto Statale d’Arte, Orvieto (Tr) 1984 ■ Diploma di Maestro d’Arte, Advertising Design Division

languages

English: native ■ Italian: native ■ French: scholastic

specific skills & software

Illustrator

90%

InDesign

90%

Photoshop

90%

Lightroom

60%

Dreamweaver

70%

Premiere

60%

AfterEffects

60%

Prezi

50%

Powerpoint

75%

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BRANDING

CREATIVE DIRECTION

DESIGN PROCESS

STRATEGIC THINKING

CREATIVE COACHING

ART DIRECTION

GRAPHIC DESIGN

DIGITAL & WEB DESIGN

PHOTOGRAPHY

VIDEO EDITING

MOTION MEDIA DESIGN

COPYWRITING

TRANSLATION (ITA/ENG)

LOCALIZATION

EVENT DESIGN

EVENT PRODUCTION

PRESENTATION DESIGN

95%

95%

85%

90%

95%

100%

95%

90%

90%

70%

75%

90%

100%

95%

75%

75%

90%

raffaella isidori thesign ¢ via quarto dei mille 25 ¢ 21040 gerenzano (va) italia ¢ tel 02.96.82.057 ¢ fax 02.97.38.81.29 ¢ info@thesign.it ¢ www.thesign.it

characteristics ■ interests ■ other activities Coherent, dependable, practical, serious, curios, tenacious, creative, direct, loyal, empathetic, sensible and reasonable. Fast thinking and rapid in action, I have an excellent sense of aesthetics, and I am able to handle complex situations and contexts.

Transferring my competences and contributing to cultural growth have been gratifying activities as long as I can remember: in college I was a tutor and an Italian teacher and my experience teaching at the Istituto Europeo di Design and at the Accademia di Belle Arti - as well as my work as a coach for entrepreneurs and managers - have confirmed this inclination.

I love: things done well ■ design, in all its forms ■ my Guzzi ■ reading & writing ■ studying & teaching ■ being funny ■ rugby (players) ■ photography ■ good company ■ cooking & eating ■ discovering places, roads, and stuff I don’t know ■ learning ■ trying to keep an holistic vision of the world, of life, and of human beings.

I have a large furred family, and I do all I can to help animal shelters like the Oasi Felina di Castellanza. I believe in the collaborative work, in the protection and in the empowerment of women worldwide: I do my best sustaining associations like Microcammino Onlus for which, in 2013, I spent a month in Sierra Leone.

links social & web presence:

www.thesign.it www.thesignportfolio.comwww.raffaellaisidori.com

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raffaella isidori thesign ¢ via quarto dei mille 25 ¢ 21040 gerenzano (va) italia ¢ tel 02.96.82.057 ¢ fax 02.97.38.81.29 ¢ info@thesign.it ¢ www.thesign.it

company profile

raffaella isidori thesign is a creative lab for integrated communication & brand building, where experience and old-school traditions meet new technologies, new media and new approaches.

Thinking outside the box and caring with expertise for tailor-made projects are the basis: standing close to the client, I work alongside him, to create the best possible integration between all aspects of corporate/product image and communication.

To offer complete and punctual services, when necessary I am flanked by experts that extend my professional competences, thus allowing me to offer cohesive, sustainable and effective solutions.

Lately, my approach and wide range of skills has proven particularly fit in supporting startups (in particular in the technological and socially-aimed services field) as it allows me to offer an excellent ratio between quality and price, as well as the leanness and flexibility to fit the necessary schedules.

As a creative coach, I support top managers in evaluating and approaching the image and communication requirements, both internal and external, of medium and large-sized companies, and in successfully resolving their need for effective and impacting top-level presentations, also in other languages and opportunely localized.

My initial training as a graphic and advertising designer has been integrated in years by a long experience as a copywriter and my personal story has forged me into a translator, trans-creator and specialist interpreter in both directions between Italian and English.

Thanks to this acquired experience, I have often developed and cared for bi-cultural and bi-lingual promotional and communication projects, particularly towards the USA and Canada. My skills, coupled with the deep knowledge of both languages and cultures, make me an ideal consultant for foreign companies wishing to enter the Italian market, as well as a valid support for Italian firms wishing to enter the North American markets.

the expertise

■ branding (strategy, naming & logo design) ■ creative & strategic consulting for integrated communication ■ cultural & linguistic localization of communication ■ graphic design (corporate, product, editorial) ■ web design ■ presentation design ■ copy & editorial writing ■ translations & localization ■ content design, research and production ■ motion media design (motion graphics & video editing) ■ package design ■ stand & exhibit design ■ event design & planning

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raffaella isidori thesign ¢ via quarto dei mille 25 ¢ 21040 gerenzano (va) italia ¢ tel 02.96.82.057 ¢ fax 02.97.38.81.29 ¢ info@thesign.it ¢ www.thesign.it

amongst the clients:

Aci Global, Milano ■ Angelo Minutella & Associati, Poggibonsi (Si) ■ Aprilia SpA, Noale (Ve) ■ Arti Grafiche Baratelli, Busto Arsizio (Va) ■ Associazione LaStrada, Varese ■ Avvocato Andrea Rossi, Rovigo ■ Az. Agr. San Polo, Castelvetro (Mo) ■ Barabino & Partners, Milano (Hewlett-Packard, Gruppo Ceramiche Ricchetti, ERG, Infracom) ■ Bbo Group, Milano ■ Castelli Sogeco Spa, Milano ■ Cheap Data Communication, Vilnius, LT ■ CleverThinking sagl, Chiasso (CH) ■ Europ Assistance Italia, Milano ■ Giliana Gavioli, Modena ■ Gi Consulting, Lecco ■ Gruppo Hotel Bivio (Hotel Bivio, Hotel Garni Larice, Hotel Alegra, Appartamenti Galli) Livigno (So) ■ Landò Nardi, Milano (Pubb. Progresso, AIRC, DivalSim, Fiorucci, Arkopharma, Byk Goulden, Terme di Sirmione,Salmoiraghi Viganò) ■ Mint Garden Café, Milano ■ No Srl, Milano (Ciaoweb, Nutella Ferrero, Tic Tac Ferrero, Scarpe e Scarpe, De Fonseca, Invicta/Diadora) ■ Select Italy, NY, NY ■ Smart Consulting Srl, Milano (Hitachi, MediaWorld) ■ Studio Legale Ripa, Milano ■ Tess Srl, Milano ■ Wider Communication Ltd, London (Widerfi) ■

professional recognitions 2010 – Premio Web Italia ■ AsiaFocus (asiafocus.myblog.it) – Finalist site - category: Blog ■ Hotel Alegra, Livigno - Candidate site2004 – Donna è Web – PWI ■ www.thesign.it – Excellent site - category: Design ■ www.prometheusonline.it – Excellent site - category: Entrepreneurship 2004 – Italian Web Awards ■ www.thesign.it - Excellent site

associations AIAP – Associazione Italiana Progettazione per la Comunicazione Visiva ■ AIGA NY

links & social presence www.thesign.itwww.thesignportfolio.comwww.raffaellaisidori.com m

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raffaella isidori thesign ¢ via quarto dei mille 25 ¢ 21040 gerenzano (va) italia ¢ tel 02.96.82.057 ¢ fax 02.97.38.81.29 ¢ info@thesign.it ¢ www.thesign.it

services

branding & communication

integrated global communication & marketing

promotion/event organization

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■ naming (identification of company and/or product/line name)■ branding: personal, corporate & product (strategy, planning, creativity)■ corporate, product & service identity■ graphic & digital design■ corporate communication ■ digital presentation design (high impact corporate and commercial presentations)■ web design & production■ app design (creativity, ux design, content development)■ content design & curation■ blog design, production & management ■ social media design & management■ editorial & catalogue design (print & digital)■ packaging design■ signage (internal/external)■ personalization of vehicles, uniforms, accessories, etc.

■ strategic consulting (identification/definition/planning) ■ creative coaching■ cross-media communication (strategy, creativity, development and production: press, web, video, social, viral, new media, events, press relations)■ cultural and linguistic localization (focus: Italy/North America)■ copy & editorial writing ■ translations & trans-creation ■ advertising: print, web, outdoor/large format, moving media (creativity/production)■ motion media design

■ event design (concept, production, management, communication)■ POP/below the line design■ exhibit design