thesis 1, frederico andrade, for action

For ActionWalter Astrada, 2008

Andrew Biraj, 2012

Frederico Andrade for BFA DT 2

DilemmaPrecedents and InspirationsAudiencePrototypeEvaluationScheduleFeedback

Frederico Andrade for BFA DT

If you see something, do something.

It’s not complicated.

Dilemma 3

Frederico Andrade for BFA DT Dilemma 4

Frederico Andrade for BFA DT

Opportunity to become involved with social movements around the world is largely and increasingly available.

Dilemma 5

Frederico Andrade for BFA DT Dilemma

The world doesn’t stop, there is always news being made.

7


REUTERS/Stringer Heba Farouk Mahfouz


Possible action is plagued by fear and helplessness. There is an acutely overwhelming awareness of scale.

9


1


This can be attenuated, if not altogether eliminated, by intelligent and emotive design.

11


The goal of this project is to provide clarity and opportunity to act on behalf of news that concerns us.

13


A general survey of the bigger non-governmental organizations (NGOs) reveals a superficial interest amidst the social networks.

15


8,037,067


Each of the eight NGOs presented commands an average of 1 million likes on it’s main property.

17


With regards to news, it is largely consumed through social networks.

19


10,524,183


Each of the five examples commands an average of 2.1 million likes, corresponding to views.

21


+


By using traditional news and social media in conjunction, better guidance can show news readers what is being done in philanthropy and activism.

23

Frederico Andrade for BFA DT Precedents and Inspirations

A brief technical and conceptual survey of the news-action field.

25

Frederico Andrade for BFA DT Precedents and Inspirations 26


An example of facilitating donations through published media.

27


A chrome extension that parses and hides political content, relevant to the 2012 American presidential election.

29


A socially oriented crowd-funding platform with a distinctively light tone of voice and unquestionable star power.

31


An ethical precedent that looks to end discrimination by raising awareness and promoting inclusion of all peoples worldwide.

33


TED Talk - How social media can make history.


Here Comes Everybody, a book that looks into the power of multiplying social network connections for greater action than was possible before.

35

Frederico Andrade for BFA DT Audience

A survey of the target audience.

37

Frederico Andrade for BFA DT Audience 38


Local news readers, interested in small scale issues with local impact.

39


But also international news readers, concerned with the big movements of world politics.

41


Mobile people, who consume their news on the go, and use their tools and friends to multiply their news intake efficiency.

43

Frederico Andrade for BFA DT Prototype

Proof of concept.

45

Frederico Andrade for BFA DT Prototype 46

Facebook

NGO

Profile

Action opportunity

For Action

Overlay

Internal link

Data transfer

Link

Publisher page

Timeline

PageNGO Page

Publisher

share

inthe

news

learnmore

Proposed interaction scheme

read

Facebook

NGO

Profile

Action opportunity

For Action

Overlay

Internal link

Data transfer

Link

Publisher page

Timeline

PageNGO Page

Publisher

share

inthe

news

learnmore

Proposed interaction scheme

read


Flow chart.

47


Early exploration including a call to action button on Facebook.

49


Second exploration including a for ac button on a publisher’s website.

51


Example of opportunity popup.

53


A curated selection of petitions, opportunities to offer gifts or volunteer is presented.

55


The profile tracks the user’s activity and offers feedback on the user’s contribution of time or money.

57

Frederico Andrade for BFA DT Evaluation

Early feedback.

59

Frederico Andrade for BFA DT Evaluation 60


The content of the news is overwhelming in and of itself. The barrier to entry comes from a learned helplessness with regards to international issues.

61


Guilt is as legitimate a motivator as any, and is most powerful right after a certain news item is consumed.

63


Once the user overcomes their fear to get involved, reward them with something meaningful.

65


The technical requirements of this project are vast.

67

Frederico Andrade for BFA DT Schedule

Second semester thesis planning.

69


Iterate on feedback Prototype User test

1 week 1 week 1 week

3 week cycles

70


Three week cycles of iteration, design and testing.

71

Frederico Andrade for BFA DT Feedback

Second set of feedback.

73

Frederico Andrade for BFA DT Feedback 74

Josh Clark 12.13.12

Track articles and digest over time. Present suggestions to reader based on preferred content.

Calendar reminders - weekly moment of caring and taking action.

Rate user action like amazon: “Users who read X also read Y”

Ken Paprocki12.11.12

Too much presentation for the time given, rushed and too condensed.

Be more mindful of chosen language. “Activism” and “Donation” are very charged concepts and create a barrier to entry for the user.

Must have a robust backend tracking system for the action taken.

Sven Travis12.10.12

Merge petitions and volunteering into a community builder and manager.

Interested parties might form communities around the issues, and then take, guide and direct action towards the cause as a whole.

Fake a prototype.

Frederico Andrade for BFA DT Feedback

Special thanks to Pascal Glissmann, the members of thesis class, and all of those who took the time to learn about the project.

75

Frederico Andrade

BFA DT

thesis 1, frederico andrade, for action

Documents