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POPULARITY OFAZKALS IN PHILIPPINE

PRINT MEDIA

Nelia Gloria

Patrick Christian Cabrera

Decerie Robledo

Camille Perez

DESIGN * SUBJECT * INSTRUMENT * PROCEDURE

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Methodology

METHODOLOGICAL TRIANGULATION

uses Content Analysis, Survey and Interview

results of each process will be compared and/orvalidated

BOTH QUANTITATIVE AND QUALITATIVE

RESEARCH DESIGN

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Triangulation

an approach to research that uses a combination ofmore than one research strategy in a single

investi gation.

a research strategy to assure completeness offindings or to confirm findings.

researchers would collect additional data toresolve the incongruence.

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RESEARCH DESIGN

Design methods triangulation most oftenuses quantitative methodscombined with qualitative

methods in the study design.simultaneous implementation

sequential implementation

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Popularity of Azkals

in PhilippineBroadsheets

CONTENT ANALYSIS

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DESIGN OF CONTENT ANALYSIS

Azkals related articles, photographs,news, advertisements will bestudied based on Dr. KlausKrippendorf's six questions of

authenticity, authorship andmeaning

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SUBJECT : Content analysis

DATA pertaining to the Azkals, theirdefinition the pool from which thedata are derived, context of analysis,limitations and targets of suchinferences

newspapers from the first half ofMarch 2012

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INSTRUMENT: Content

analysis Broadsheets from the first half ofMarch 2012

Philippine Daily Inquirer Manila Bulletin

Philippine Star

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Procedure : Content analysis

articles, photographs and otherAzkals related advertisements inBroadsheet are measured throughcolumn inches

Azkals' space allotment will becompared to other sports relateddata in the sports section

Data will be categorized as positive,negative or neutral.

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DESIGN: Survey

Questionnaire will be administered to100 random Batangueos; 10

faculties, 10 staff of LPU and 80students

divided into two parts: profiling, andthe Azkals related survey

respondents are to shade theappropriate answers

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SUBJECT : Survey

DATA pertaining to the Azkals, theirdefinition the pool from which

the data are derived, context ofanalysis, limitations andtargets of such inferences

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INSTRUMENT : Survey

Survey questionnaires with queriesabout their identities (PART 1) andquestions about the Azkals inbroadsheets

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PROCEDURE: SURVEY

After the surveillance is done, thedata shall be taken to theUniversity's Reseach Center forproper treatment and guidedanalysis.

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Popularity of Azkals

in PhilippineBroadsheets

INTERVIEW

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DESIGN: INTERVIEW

20 random individuals will beinterviewed, qualitative results areexpected.

Questions are based on Viniczai'sparameters of popularity

gather qualitative results

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SUBJECT: INTERVIEW

First PArt: Respondent's Profile

Second Part: Questions base on Viniczai'sparameters of popularity

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INSTRUMENT: INTERVIEW

means for recording such as sound recorder, skypeand/ or video coverage shall be used whenevernecessary.

Viniczai's parameter's of popularity

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PROCEDURE: INTERVIEW

interview to 20 random respondentswill be conducted, afterwards thedata will undergo severalprocesses and treatment forbetter conclusion vital to this studyor future researches.