thethekoohkoohsportswayway all evolution in thought and conduct must at first appear as heresy and...

The KOOH Sports Way

All evolution in thought and conduct must at first appear as heresy and misconduct - George Bernard Shaw

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Background

• KOOH Sports is a new age Sports Company set up with a passion to get kids of today to embrace sport and more importantly ahealthier life style. KOOH Sports is driven by the age old philosophy “a fit body leads to an able mind” and aims to be presentthroughout the journey of a kid from early stage movement to being active for life and for a persistent few even turning professionalat a sport of their choice. “Early stage movement to active for life” or “early stage movement to podium” is the central theme

• KOOH sports delivers grass root programs at schools to initiates interest in sports, nurtures talent through its sports developmentcentres and promotes talent with best in class sports properties. Given that traditional methods of training are no more applicable totoday’s kids; KOOH Sports has developed a break through methodology of training – GRIT©. GRIT combines Game intelligence tolearn, Repetition (ball contact time) to excel, Innovative progression to customise learning and Talent management to hone in talent

• KOOH Sports is founded by seasoned professionals who have been in the servicing and outsourcing industry for over two decades .Believing in the business idea TCS and HDFC, two of the largest corporate houses in India and Faering Capital, an Indian privateequity fund with a theme to invest in companies that have potential for high growth, have also made investments in KOOH Sport s

• KOOH Sports also has a panel of strong technical experts like Ajit Wadekar, PT Usha, John Gloster, Rajasthan Royals, Shiba Maggon,Apurva Desai, Paul Masefield, Victor Vaz, Vincent Kumar and Andrea Thumshirn

• Having steadily grown since going actively live in February 2012, KOOH Sports through a multitude of products and programs iscurrently providing sports education to c. 100,000 kids across India, training c. 7,000 kids through sports development centres andpromoting more than 55,000 kids in specific talent hunt initiatives

Intellectual Property of KOOH Sports Pvt. Ltd. 2

s

KOOH Sports Vision & Strategy

Create

a healthy & fit

nation

Earn

sports revenue for

India

Help

kids carve a career in sports

KOOH SporVision

Create

future sports stars,

coaches & experts


Our emphasis is on kids ranging from 2 to 19 years of age

Our vision is to make a difference to sports in India by focusing on grassroot level development

KOOH Sports Team

Conrad D’SouzaMember of ExecutiveManagementHDFC

Girish RCorporate VicePresidentTCS

Susir KumarCEOSerco Global Services

Aditya ParekhFounderFaering Capital

Prabhu SrinivasanCEO & Co-FounderKOOH Sports

Chirag PatelExecutive DirectorKOOH Sports

Head - Business

Marketing

Technical Director -

Centre


Spencer Johnson Technical Director - Football

Dinesh Jaimon Technical Director - Cricket

Karishma Boolani Head – KOOH Sports Lab

Prachi Wasnikar Head - KOOH Sports Events

Ajit Gopalakrishnan

Sports Development

Ruchee Bhaskar Regional Director - North

Shivani Kejriwal Regional Director – South

Management Team

Puneet Mehra Director- Sales & Service Delivery

Kashif SiddiquiSDC Director & Head -Corporate Services

Mugdha Mhadeshwar Head – Finance, Risk & Governance

Smrita Singh Chandra

Development &

Karan Khurana Head - Quality, Training, Curriculum & Coach Engagement

Executive Team

Board Members

KOOH Sports Partners and Technical Team

Partner


Events PartnerAthletics Training

Elizabeth Sato International Physical

Education Expert

Vincent KumarBCCI Level B Coach

Andrea T German Hockey player and

Coach

Paul Masefield Former English Football Player

John Gloster Physiotherapist

Rajasthan Royals

NGOPartner

ContentPartner

AcademicPartner

Apurva DesaiBCCI Level C Coach

Victor Vaz National Sports Director, SOB

Shiba Maggon Indian Basketball

Player

P.T. Usha Olympic Gold Medalist and Legendary Athlete

Ajit Wadekar Former Indian Cricket

Test team Captain

CountryPartner

Sports EdOutsourcing Partner

CricketPartner

AthleticsPartner

Athletics &Coach Partner

Partnerships Sports Advisory Committee/Technical Team/ Brand Ambassador

Awards and Recognition

Ratings and Awards Recognition


Rated as one of the best 25 sports start-up ideas in India by the Federation of Indian Chambers of Commerce and Industry

Electronic / Digital

Max Bupa Walk for Health – Times Now Aaj Tak Young Turks – CNBC

Coke SMS Campaign - NDTV NDTV CNN IBN Sports Keeda

Print

KOOH SportsProducts and Initiatives














KOOH Sports Platform

Generate Interest Nurture Talent Promote Talent

Sports Education Sports Academies Sports Properties

c.100,000 kids under schoolengagement program

34 SDCs for cricket, football & basketball c.1500 kids undergoing full time training 2,500 kids covered in clinics 5,000 kids covered in camps

1 Sponsorship led property I mini league

c.5,50,000 kids under schoolengagement program

100 schools under the Sports SocialResponsibility (SSR) initiative

150 SDCs for cricket, football, tennis& basketball

Adoption of 4 kids

3 Sponsorship led properties 2 Minor leagues Adoption of 6 kids


BusinessVerticals -

Products &Initiatives

CurrentPlatf

ormValueChain

Aspiration

Minor Leagues International Coaching Experience(ICE)

Sports Social Responsibility (SSR) Consulting & Coach Provisioning

Intellectual Properties Sports Development Centres (SDCs) Skill Clinics

PEAK KID-FIT Get Athletic Train The Trainer

Programme Philosophy – GRIT

With a great variety of attractive and effective simplified games, specially designed to simulate the most

equipment ratio

skill helped KOOH Sports design innovative and progressive skill development drills

abilities of children and equipping them with an opportunity to grow, learn and discover their true potential


GGame Intelligence Training: There is no greater power on the field than the game intelligence of the players.

important game situations that may occur on the field of play, KOOH Sports teaches how to stimulate most ofthe aspects which are involved in game intelligence in young players

R Repetition: Repetition of equipment & contact time, ability to maintain high ball contact time and healthy

I Innovative/progressive skill development: Understanding the difference between an open skill and a closed

T Talent management: Each individual’s ability differs. At KOOH Sports we believe in managing the differing

Sports Education Program


Delivery model to schools is triangulation of coaches, curriculum and equipment underpinned by performance analysis and monthly reporting

3. PEAK

• Grade 3 to Grade 12• Multi sport curriculum imparting

sports skills & technical education• 9+ sports (Cricket, Football, Tennis,

Basketball, Volleyball, Hockey,Swimming, Badminton, Skating etc.)

• Specialised coaching and skilldevelopment

2. GET ATHLETIC

• Grade 3 to Grade 8• Physical Education program for

schools based on the corephilosophy that athletic skills are thefoundation for successful andcontinued sport participation

• Facilitates early stage training to beactive for life

1. KID FIT

• Curriculum for students from 2 years to 7 years

• Focuses on physical & cognitive development

• Fun activities using props and music

• Powered by leading US basedPhysical Education program


AMERICA’S LEADING PHYSICALEDUCATION PROGRAM FORPRESCHOOLERS NOW IN INDIA

• 250+ FUN EXERCISES &ACTIVITIESPROPS AND MUSICREGULAR ASSESSMENTPHYSICAL & COGNITIVEDEVELOPMENT

•••

KIDFIT

KID-FIT Fitness Program

Specialist coachwith experience

in managingyoung children

Periodic Visualand PhysicalAssessments

Age progressivecurriculum

Fun Equipmentsand Props


Program ComponentsMethodology1. Age wise Physical and Cognitive development2. Education during Exercise – Teaching body basics through

activities3. Fun activities using Props and Music4. Reinforcement through repetition5. Assessment of progress

• KID-FIT is a leading fitness and nutrition curriculum for children between 1.8 yrs – 7 yrs.

• The program is specifically deigned for 6 age groups viz. 1.8-2.5 yrs, 2.5-3.5 yrs, 3.5-4.5 yrs, 4.5-5.5yrs,

• The curriculum consists of over 250 plus fun activities which helps in developing fundamental movement skills and gross motor skills

• The activities are designed not only to improve fitness and sport abilities but also help in instilling healthy lifestyle habits amongst children.

KID FIT Skill Evaluation : Sample (1.8 – 5.5 yrs)

2.5 yrs 3.5 yrs 4.5 yrs 5.5 yrs

CATCHING

RHYTHMS/ DANCE

KICKING AND PUNTING

THROWING


foot 2 seconds foot 5 seconds foot for 10 seconds foot 10+ seconds

rolled with stiff arms arms bent with hands

Dances to music Dances to music, rhythm Dances in time to

inconsistently

slightly and in place feet 3-8 times left, right, 8x

no back leg swing contact accuracy swing + control

overhead with stiff overhead w/mostly with body rotation stepping first

Skills covered

Traveling and Locomotor Skills

Body and Space Awareness

Jumping and Landing

Transferring Weight

Throwing and Catching

Chasing, Fleeing, and Dodging

Kicking and Punting

Injury Prevention and Safety

Pathways and Directions

Striking

Balancing

Cooperative Learning

Rhythms/ Dance

Skills Evaluation1.8 – 2.5 – 3.5 – 4.5 –

BALANCING Balances on one Balances on one Balances on one Balances on

one

Catches a ball when Catches balloon/ball Catches ball with Catches ball more

Dances to specific

notices rhythm rhythm

JUMPING AND LANDING Jumps forward Jumps forward 1-2 Jumps front to back Jumps front, back,

Kicks ball from floor, Kicks ball to make Kicks ball for Kicks ball with back

Throws ball Throws ball Throws ball 10 ft. Throws ball by

arms arms

KID FIT Equipment : KG – Grade 2

Alphabet LetterFlash Cards

Animal flash cards Balance segments Bean Bag shapes Big Ball Cloth Bean Bags Scoop Toss Set Skipping ropes

Cones & DiscMarkers

Tunnel Cloth squares Fleece Balls Frisbees Inflatable Hockeysticks

Soft 6 panelfootballs

Speakers

Hula Hoops Junior basketballs Junior footballs Junk &HealthyFood Cards

Mini Hurdles Number FlashCards

Small plastic hoops/ rings

Skittle and ball set

Tennis Balls Training LaddersParachutes Plastic paddle andball set

Resistance bands Ribbon Wands Tug of war Ropes Scarves withbeanbags


KID FIT Skill Assessment : KG – Grade 2

Knowledge Assessment Visual Assessment Physical Assessments



Get ATHLETIC is a physicaleducation program for Indianschools based on thephilosophy that athletic skillsare the foundation forsuccessful and continued sportparticipation and key to anactive and healthy lifestyle.

Get

ATHLETIC

Athletics is the foundation of every sport


RUN

JUMP

THROW

ATHLETICISMIS AT THE CORE OF THESE MOVEMENTS

Sports is a complex integration of basic movements like Run, Jump & Throw

Athletics

Runs parallel to sport skills acquisition

Forms the foundation for sportadaptability and transfer to specificsports

In its purest form, is the ability toRUN, JUMP and THROW effectively


Get Athletic Program Methodology

Sport Education• Motivate kids to take part in Athletics.• Assess the students on agility, balance,

co-ordination, endurance, speed and strength.

Level 2 Assessment• Agility, balance, co-ordination,

endurance, speed and strength.

Week 1-4 5-24 25-28 29-36Week Week Week

• Curriculum based skill development sessions• Game Play through sport formats –

netball, flag football, touch rugby

Skill Development

Inter / Intra class Competitions

Mini Olympics


Curriculum Framework : Grade 3 onwards

Grade 3 Grade 4 Grade 5 Grade 6 Grade 7 Grade 8


Inte

grat

edM

ovem

ent

Agili

ty &

Bala

nce

Kick

ing

&St

rikin

g

Thro

win

gJu

mpi

ngRu

nnin

g

• High Knee Action• Back Pedal, Reaction• Change of Pace• Change of Direction

• Standing Start• Running with full pace• Hurdle Mobility• Relay Variations

• Standing Start, Pace• Acceleration, Run-up• Crouch Start• Hurdle Mobility

• Standing , Crouch• Pace, Stride Length• Acceleration, Run-up• Hurdle Mobility

• High Knee Action• Standing , Crouch, Pace• Hurdle Mobility

• Sprint &Crouch Starts• Pace• Hurdle Mobility

• Leaping drills• Hopping Races

• Long Jump: Arm action,Take-off & Land

• Long Jump: Arm action, Take-off & Land

• Hop - dominant leg• High Jump: Straight

• Long Jump with obstacles• Triple Jump – Hop, Step

• Long Jump - SailTechnique

• Jumping the distance • High Jump: StraightJump, Walk & Jump

• High Jump: StraightJump, Walk & Jump

Jump, Walk & Jump,Curve Running

and Jump, Hurdles • Triple Jump – Hop, Stepand Jump, Hurdles

• Covered in IntegratedMovement formats

• Throw the distance• Ball passing relay• Goal Shooting• Target Throwing

• Throw the distance• Ball passing relay• Target Throwing

• Basic Javelin Throws• Basic Discus Throws

• Javelin Grips, Throws• Basic Shot Put• Handball• Discus Throws

• Javelin - Start, ApproachRun and Delivery Stride

• Discus - Hold and ThrowDrills

• Basic Striking andCatching Drills

• 'Short-handed’ strikingwith Table Tennis bats

• Penalty Shootout• Passing Relay





• Cone & Ladder Drills• Walk On Heels• Relay Drills• Tag & reaction drills

• Caterpillar Race • Caterpillar Race • Red Light, Green Light -Duck walking race



• Football Cricket• Frisbee Games• Netball Rugby• Kiddy Baseball

• Desi Baseball• Frisbee Games• Kiddy Baseball

• Touch Rugby• Football Cricket• Kiddy Baseball• French Cricket

• Touch Rugby• Frisbee Games• Soccer Tennis

• Football Cricket• Frisbee Games

• Soccer Tennis• Frisbee games

Equipments : Grade 3 onwards


Cones 2” & 9” Ladders Softballs Footballs (Size 4) Flat Markers Disc Markers Baseball Clubs

Tennicoit RingsLight MedicineballPlastic Base-balls &

Clubs Crash Mat Rugby Balls Basketballs TT balls & Racquets

Sponge Mat Training Hurdles Reaction Balls Starter Blocks Skipping Rope Standing Poles Relay Baton

Training Baseball Cricket Stumps Tennis Balls Plastic Javelins Frisbee Full Size Hurdles Stop Watch


Specialized CoachingState of the art PlayingEquipmentsBasic Sport SkillsTechnical SpecializationVideo Analysis & BodyComposition

P.E.A.K.

PEAK : Physical Education Analysis & Kinetics

• Nutrition Workshop


• Periodic reporting

• Talent Identification

OtherDeliverables

Coaches

Highly experienced and specialized athletics coaches

Assessments

Periodic and Progressive Assessments which cover the skills taught in the preceding sessions

Equipments

State of the art playing and training equipments in optimum ratios

Curriculum

Deployment of the curriculum across grades

PEAK is an age progressive; multi-sport coaching program which emphasizes on generating interest in students towards sports and building long term athletes through a field tested scientific curriculum, structured feedback, state-of-the-art sports facilities and highly experienced coaches

PEAK : Curriculum

3rd 4th 5th 6th 7th 8th 9th 10th 11th 12th| | | | | | | | |


EquipmentsSports Covered

Volleyball Cricket Football Athletics Tennis

Swimming Basketball Badminton Skating Hockey

1. Introduce Fundamental Sports Skills2. Sport Specific & Advanced Sports Skills3. Multi-sport age specific curriculum from Grade 34. Progressive lesson plans and regular skill assessments

1. Technical Sport Specialization2. Strength & Conditioning

Sports Foundation &Multi Sport Participation

TechnicalSpecialization

Sample Curriculum


Benefits of the PEAKprogramme:

• Structured initiation into a sport

• Develops kid's overall fitness,strength and conditioning

• Innovative session plans to sustain interest

• Helps in identification of talent at an early stage

• Periodic assessments to keep track of every kid's progress

PEAK : Physiological & Performance Analysis


Body CompositionThe human body is composed of water, protein, fat, and minerals - BCA is aphysical test that measures the proportion of the various components of aperson's body. BCA will give the kids health insights and help indetermining and developing ideal fitness and nutrition programmes.

Video AnalysisKOOH Sports uses the Dartfish software wherein recordings of a kidstraining sessions and/or game sessions are taken to identify the areas forimprovement. It is one of the most effective methods of performanceanalysis available in the world today. This improves technical knowledgeand also betters performance and game results.

Sponsor Deliverables

Logo

uni

t in

tegr

ation

Programme engagements

Parents Teacher

MeetingsIn-school

programmeCoach

uniform logo presence

Logo presence

on all collaterals

and on ground

Progress report to be shared

every month

Star performer

to be announced

every month

Certificate of

completion to carry logo

unit

Constant interaction

with parents & kids

PR hype peg: your brand helps elevate

fitness levels in young kids, making

them healthy & active for life. Print,

TV, Online

Social Media: Promote the

concept & the thought and

engage kids & parents

Nutrition, strength & conditioning session with KOOH Sports Technical Advisor - John Gloster

Visit to your brand Factory (Only specific to your brand cities)

Get Athletic


Thank You














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