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Intergovernmental Forum of Dialogue on Voluntary Sustainability Standards
The UN Forum on Sustainability Standards (UNFSS)
ICCO Workshop, Douala, Cameroon June 24-27, 2013 Working group guide
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Objective:
Effective forum for policy-makers to better understand voluntary sustainability standards (VSS) and be able to utilize VSSs as potential tools to support their own sustainable development strategies and goals.
United Nations Forum on Sustainability Standards (UNFSS)
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What are Voluntary Sustainability Standards (VSS)? • Mainly developed by private bodies (commercial and non-commercial).
• Typically cover health, safety, environmental, economic, social and animal welfare issues.
• “Credence characteristics”, i.e. attributes not verifiable through examination of the product (Production and Processing Methods- PPMs).
• Most prominent in the food and agricultural sector (also significant in textiles/clothing, toys, timber products, cosmetics, bio-fuels, electronic goods).
• Carbon & water foot-printing and energy and material/resource efficiency standards are emerging as a new frontier.
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Importance of VSS 4
• VSS are of key importance for market entry and sustainable development.
• Real developmental opportunities – strong market dynamics (including growing private sector interest and participation)
• Unless pro-actively addressed, VSS can potentially become a market entry hurdle and a serious challenge in particular for small-scale producers.
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Voluntary (i.e. private) Sustainability Standards (VSS) are often viewed as a technicality, when VSS are tools that can be used to:
• Internalize environmental and social costs.
• Advance sustainable production and consumption methods (including opportunities for energy/ material/ resource efficiency and cost savings).
• Promote competitiveness in the growing and lucrative “sustainability” markets.
Importance of VSS (cont’d) 5
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Market Share of VSS-certified Bananas & Coffee
Source: Food and Agriculture: The Future of Sustainability, UN Department of Economic and Social Affairs, D. Giovannucci, S. Scheer et al., NYC, 2012: 17.
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State of Sustainability Initiatives (SSI): 7
Reporting service on VSS:
Market trends
Program reach/structure
Program governance
Sectors:
Forestry, Coffee, Cocoa, Tea and Banana
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Growth of VSS 8
Recent Average Annual Growth Rate of Key VSS Markets:
Global US High-value 5-10 % 10+ %
Organic 10-15 % 15-20 %
Fair Trade 35 % 40 %
Utz Certified 30 % --
Rainforest 105 % 120 %
Conventional Food Markets 2-4 % 3-5%
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Source: State of Sustainability Initiatives, 2011
Geographical distribu2on of sustainable cocoa cer2fica2on, 2011 (mt)
Geographical distribu2on of sustainable coffee cer2fica2on, 2011 (mt)
Sustainable cocoa and coffee (% of Global Produc2on in mt-‐ 2011)
Cocoa Coffee
Utz: 5% (212,690mt) Fairtrade: 3% (121,400mt) Rainforest Alliance: 2% (98,416mt) Organic: 1.4% 61,842mt)
Adj for multiple-certification: 8% of Global Production
4Cs: 11% (906,300mt) Utz: 6% (476,903mt) Fairtrade: 5% (393,000mt) Organic: 3% (286,120mt) Rainforest Alliance: 2% (191,384mt)
Adj for multiple-certification: 20% of Global Production
Sustainable cocoa produc2on vs. sales, global
• Annual growth rate in production: 55% from 2008-2011
• Total volume certified in 2011: 349,504mt (8% of global production)
Total volume sold as certified in 2011: 143,514 (3% of global production)
Sustainable cocoa produc2on by country and ini2a2ve (2011)
Fairtrade Global Average Organic Rainforest Alliance Utz
Reported 2011 premiums (KPMG) • UTZ: US$152/mt in Ghana
$140/mt in Côte D’Ivoire
• Rainforest Alliance: US$150/mt Ghana $200/mt Côte D’Ivoire
• Fairtrade: US$200/mt in Ghana and Côte D’Ivoire
Source: KPMG. (2012). Study on the Costs, Advantages and Disadvantages of Cocoa Cer2fica2on.
Reported 2011 audit costs (KPMG)
• UTZ: $6,500/coop, Ghana $4,331/coop, Côte D’Ivoire (annual)
• Rainforest Alliance: $8,500/coop,Ghana, $7,500/coop, Côte D’Ivoire (annual)
• Fairtrade: $2,561/coop, Ghana, $2,562/coop, Côte D’Ivoire (annual)
KPMG: 2012
Impact Assessment Tools to measure the costs and benefits of implementing sustainable certification programs
Economic
1. Farmer Livelihoods 2. Risk & Resilience 3. CompeMMveness 4. Management 5. OrganizaMonal
1. Health & Safety 2. Working CondiMons 3. EducaMon & Training 4. Basic Rights & Equity 5. Inclusive Value Chains
1. Resource Use 2. Waste 3. Soil ConservaMon 4. Biodiversity 5. Climate Change
Social
Environment
Colombia
Expanding each year
105%
17%
13%
35%
36%
58% 53%
36%
90%
63%
68%
Training
Yield
Price
Revenue
Net Income
Education Food Security
Protective Gear
Conservation Measures
Recycling Crop Waste
Economic Perception
KEY INDICATORS: Certified vs. Uncertified
Sample: 9 countries, over 4,000 farms, 2 crops (coffee/cocoa) with control groups (2008-2009)
Source: CRECE-COSA
Multiple Certifications and Relation to Net Income
Source: CRECE-COSA: significant improvements in a basket of environmental indicators and improvements over controls groups
Year 1 Year 4
6 Certifications: before and after
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
FairTrade FairTrade Control
Utz Utz control Starbucks Starbucks Control
Organic Organic Control
Percentage of Woman's Work Time Spent on Crop
CERT - CONV CERT - CONV CERT - CONV CERT - CONV
% Women’s Time Spent on Crop: Certified vs Conventional
1053 producer samples Tanzania
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Benefits of VSS use may arise at different levels: • Enterprise level • Sector level • National level • International level
Costs and benefits might arise at different points and levels (i.e. those bearing costs might not necessarily earn many of the benefits). Thus, governmental task to even out interests.
Benefits and Costs of VSS 23
Level Potential Benefits of Standards/ Certification as tools:
Farm
Improve management capacities (farm/resource) Improve productivity and product quality Reduce costs Improve market access (and diversification) Longer-term relationships (w/ buyers & other farmers) Premiums- sometimes
National/ Sector
Increase export revenues Create jobs on farms Improvements in processing and services Economies of scale and innovation achieved Positive spillovers- quality and safety in domestic markets & occupational health/welfare of farm workers Enfranchise marginalized groups Enhanced soil fertility, water quality, biodiversity etc
Source: Draft Decision-making guide: Trade Standards Practitioners Network (TSPN), International Institute for Environment and Development (IIED)
Potential Concerns: Policy Level (Producer Countries)
Market Access:
Threat to market access (exclusion-valuable export/new markets)
“Sustainability” used to protect domestic markets
Standard-setting:
Perception external non-state actors setting standards
Threat to national sovereignty (exclusion from standard-setting)
Whose sustainability (democratic national governments or distant consumers/brands)?
Standards applicability:
Standards/criteria/processes, potentially inappropiate to local situation
Too stringent for producers’ and local institutions capacities
Inflexibility to adapt to local realities (lack of appreciation for cultural/geographical/social diversity)
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Pro-active Role of Developing Country Governments 26 26
Surveillance, Supportive and Facilitating Role
Governance/ Standard-
setting
Facilitating Investment
Devising flanking/support
policies
Assuring policy
coherence
Facilitating stakeholder
dialogue
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Pro-active Role of Developing Country Governments 27 27
Surveillance, Supportive and Facilitating Role
Governance/ Standard-
setting
Facilitating Investment
Devising flanking/support
policies
Assuring policy
coherence
Facilitating stakeholder
dialogue
• Transparency, Inclusiveness, legitimacy, trade restrictiveness • Anti-trust • Assuring coherence between mandatory & VSS • Facilitating interoperability between VSS
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Pro-active Role of Developing Country Governments 28 28
Surveillance, Supportive and Facilitating Role
Governance/ Standard-
setting
Facilitating Investment
Devising flanking/support
policies
Assuring policy
coherence
Facilitating stakeholder
dialogue
• In physical infrastructure • In SMTQ (standards, metrology, testing, quality) systems &
institutions • Directing donor funding accordingly
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Pro-active Role of Developing Country Governments 29 29
Surveillance, Supportive and Facilitating Role
Governance/ Standard-
setting
Facilitating Investment
Devising flanking /support
policies
Assuring policy
coherence
Facilitating stakeholder
dialogue
• Awareness raising/ training • Financial support • Information instruments/ independent evaluation of VSS • SME support
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Pro-active Role of Developing Country Governments 30 30
Surveillance, Supportive and Facilitating Role
Governance/ Standard-
setting
Facilitating Investment
Devising flanking /support policies
Assuring policy
coherence
Facilitating stakeholder
dialogue
• Among government agencies dealing with VSS • Between public & private requirements (e.g. perverse incentives) • Towards donors
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Pro-active Role of Developing Country Governments 31 31
Surveillance, Supportive and Facilitating Role
Governance/ Standard-
setting
Facilitating Investment
Devising flanking /support policies
Assuring policy
coherence
Facilitating stakeholder
dialogue
• Facilitating and engaging in stakeholder dialogue on development & implementation of VSS
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Public-Private Cooperation:
Public (public goods)
Private (business/
supplychain issues)
Find nexus based on
“mandates” Identify roles
Rational for Creating UNFSS 33
• VSS as means to Sustainable Development, not as ends in themselves.
• Contextualize VSS into the macro-economic development perspective (i.e. not only market access and market shares agenda).
• UNFSS should focus on public interest & public goods related to VSS.
• VSS need to be recognized as strategic policy issue (mitigating economic, food, climate and water crises).
• Understood within overall life cycle of products and related services (looking at avoidance, minimization and management of ‘real’ risks).
• Also of increasing importance for South-South trade.. • VSS represent a new meta-governance system for international supply
chains, largely outside WTO rules.
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What is important to address is that VSS are scrutinized as: (i) proportionate to the (real) risk they claim to address; (ii) scientifically-based; (iii) that the burden of compliance is distributed fairly; and (iv) VSS should not undermine or weaken rules of the WTO’s TBT (Technical Barriers to Trade) and SPS (Sanitary and Phytosanitary) agreements.
Rational for Creating UNFSS (cont’d) 34
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Objective:
Effective forum for policy-makers to better understand voluntary sustainability standards (VSS) and be able to utilize VSSs as potential tools to support their own sustainable development strategies and goals.
United Nations Forum on Sustainability Standards (UNFSS)
UNFSS Added Value 36
• An unbiased and credible policy dialogue that guides and benefits from analytical, empirical and capacity-building activities.
• Structured to promote “ownership” by developing countries and assure the “demand-driven nature” of UNFSS activities.
• The only inter-governmental (and multi-stakeholder) forum that deals with generic and strategic issues of VSS in a consistent and pro-active way.
• Capitalizes on the strengths and specialization of each of the five UN organizations that partner on UNFSS.
• Better coordination of activities among UN partner organizations.
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UNFSS Structure: 37 37 37
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Members of the UNFSS
Cluster of Activities of UNFSS 38 38 38 38
Informed policy dialogue on
developmental and market-
access impact of VSS
Analytical & empirical work
(including flagship analytical report)
Upon specific request from developing countries, assist with specific analysis of VSS
and in implementing UNFSS recommendations
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Activities of UNFSS (set-up)
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• High-level advisory board (multi-stakeholder)
• Briefing sessions to consult and partner with stakeholders in building UNFSS: Several in Geneva, WTO, UNCTAD XIII China, Thailand, Panama
Cameroon (with Inter. Cocoa Org.; June 24-27) Kenya (TBC)
• Official launch of UNFSS- March 21-22nd, 2013 Geneva at Palais des Nations
• Through consultation Advisory Panel prepared draft work plan which was discussed, adjusted and confirmed at UNFSS launch event:
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Preliminary Activities of UNFSS (from launch)
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Action areas identified Status
Decision-Making tool for policy makers on VSSs
Further develop draft tool (IIED/TSPN); adapt/validate at producer country level.
Flagship Report on VSSs Initial publication almost ready for dissemination (draft shared with ICCO).
Impact Assessment working group
Work with exisiting initiatives (COSA etc.), support interpretation of results for policy
Capacity building activities Begin in pilot countries, link with exisitng initiatives (SCAN etc).
Harmonization and equivalence
Working group being set-up, building on existing program (GOMA-organic standards/Global Gap).
Emerging standard initiative
Provide information and promote their relevance and value to Sustainable Development.
National and regional Committees linked to UNFSS
Under development, build on briefings (China, Thailand, Panama under development)
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For more information:
Support for the UNFSS provided by:
Website: www.unfss.org
email: [email protected]