thi
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WHO WE AREWe are The Hinge Ideas. We help you to analyze future, define effective strategy and to make it happen, now.
CREATIVE STRATEGISTS
THI’s team is made of creatives with a relevant record of winning
strategies and communicationactivities for many leading
companies worldwide.
We are in touch with cutting edge talents all around the world
and we can build the best teamfor your project, with great
cost effectiveness.
We manage any project through a full cross-communication approach and we can be the sole touchpoint
for several activities worldwide.
SELECTORS OF TALENTS UNIQUE TOUCHPOINT
WHAT WE DOBasically we help you to find the best solution.
ANALYZECUSTOMERS TREND
Trends are what people want next and we help you to know it now.
Strategy is the idea that creates competitive advantage and makes
future to happen.
Communication is the effective way to translate the competitive
advantage and engagewith people.
DEFINEYOUR STRATEGY
CREATEMARKETING COMMUNICATION
APPLY WORKSHOPS
APPLY WORKSHOPS& SESSIONSTrends are a great source of inspiration.But trends are nothing if you don’t applythem in order to launch succesful newproducts, services and campaigns.
From 1 hour crash courses to full 2-days dives, our tailored Apply Workshops ensure that you and your team are fully “Innovation Ready” - able to understand, analyze and then deploy consumer trends in order to launch profitable new products, campaigns, services and even new business models.
WHAT YOU GET
TRENDS
The latest and most importantconsumer trends impacting your business
In-depth Trend Presentations, based on THIstrategic partnership with trendwatching.com
proprietary Trend Framework, look at the latestand most important consumer trends
impacting your business.
PPT versions of Trend Presentationsenable participants to review, customize andreplicate the sessions with other colleagues.
Participants will also receive a bonus setof interactive tools to re-use in theirorganization on an ongoing basis for
strategic purposes and for use inworkshops, pitches and brainstorms.
PPT versions of materials toaid sharing and reuse.
(RE)USABLE CONTENT& INTERACTIVE TOOLS
INSTANT RESULTS YOUR TREND UNIT BESPOKEROADMAP
Generate actual newbusiness ideas: products,
services, campaignsand more!
How to spot, structure and distribute trend information
in your organization.
Leave with a sharedunderstanding and
commitment to implement.
Workshops include structured group odeation sessions using tools like the Consumer Trend
Canvas, a proven framework for generating new ideas and concepts.
Interact with co-workers and clients to think widely about
what is possible. You may want to bring cross-disciplinary
perpectives together.Your completed worksheets will
certainly contain lost of actionable business opportunities.
Want to supercharge your own Trend Unit? Having worked with many organizations (of all sizes
and in every region and industry) we can help you
implement best practises onhow to spot,structure and
distribute trend information within your organization, for
yourselves and/or clients.
Workshop participants also use proven tools to create a bespoke roadmap outlining the next steps for where and how the results of the session will be implemented.
WHERE CAN WE HELP
1 2 3 4
INNOVATIONWORKSHOPS
Working on a specific project?Our proven approach will help
your team create new con-cepts grounded in the mostrelevant consumer trends.
Get your wholedepartment or team
inspired & trained on how to embed trend thinking in
your business andensure you focus on
consumer needsand wants.
Our tools can help your executive team visualize, understand, prioritize and
then act on the major shifts that will define the new
consumer.
Engage your delegates with intensely practical
and actionablebreakout sessions.
TRAININGSESSIONS
STRATEGYPLANNING CONFERENCES
SAMPLE AGENDABased on your needs, the audience, and the lenght of the workshop/session, the program would be tailored to suit yourindividual needs.
Here’s an example of a full day program.
TIMING 10:00 - 10:15
10:15 - 11:15
11:15 - 11:45
11:45 - 12:45
12:45 - 13:15
13:15 - 14:00
14:00 - 14:15
14:15 - 15:15
15:15 - 15:45
15:45 - 16:00
16:00 - 16:30
INTRO, OUTLINE AND WARM UP
TREND SESSION
BREAK
TREND RADAR:TREND IDENTIFICATION & MAPPING
FEEDBACK & DISCUSSION
LUNCH
TREND DEEP DIVE: INTRODUCTION
CONSUMER TREND CANVAS: UNPACKING & IDEATION
FEEDBACK & DISCUSSION
BREAK
BESPOKE ROADMAP & WRAP UP
SESSIONS
WHO WE WORK WITH
PARTICIPANTSINCLUDEAccount Directors, Brand Managers,Business Analysts, CEOs, CMOs, Consumer Insights Managers, Creative Directors,Directors of Innovation, Executive Strategy Directors, Heads of Insights, KnowledgeManagers, Managing Directors, Planners, Strategist.
Quite simply, if you want to understandconsumers and launch successful newconsumer-facing innovations, these sessions are for you ;)
WHO TRUSTS US
WHAT WE DIDSee what we have done for our happy clients.
FERRERO, NUTELLA 150Visual language, communication
A story about love. Love for Italy’s 150th anniversary, love for a cult brand.
Helping people to save moneyand improving health at the same time.
Bringing back watches toZ generation.
ALPHA-BANK, ACTIVITYInnovative product development
WHAT WATCH, STOP THE TIMEInnovative product development
LUSSO E GUSTO, ITALY 5 SENSESStrategy and visual identity
The state-of-the-art personalizedtravelling experience.
BHSAD, TRENDWATCHINGDevelopment of edu programs
Trends are what people want next and we help you to know it now.
KTNG, TONINO LAMBORGHININew category product development
Luxury and Italian aspirationinto a top-end premium cigarette.
WHATWATCH
TitleClientYearTaskDescriptionMarketPartnersResultAwards
Nutella 150Ferrero2011Visual language, communicationA story about love. Love for Italy’s 150th anniversary, love for a cult brandItalyARC’SFerrero went out of stock 2 months after the launchThe Dieline Awards 2011 - 2nd place / Food CMediastars 2011 - Special Star for Digital Design / Packaging
TitleClientYearTaskDescriptionMarketPartnersResultAwards
ActivityAlpha-Bank2014Innovative product developmentHelping people to save money and improving health at the same timeRussiaAgency 42People became 1,5 times more phisically active and 2 times more effective money saversBAI Finalist - Best Innovation Product category BankTrendwatching.com mention as Top 10 Trends for 2015
TitleClientYearTaskDescriptionMarketPartnersResult
Stop the time WatchWhat Watch2013-2014Innovative product developmentBringing back watches and the meaning of time to Z generationUSAPARTY, Agency 42To be launched next Spring 2015
WHATWATCH
TitleClientYearTaskDescriptionMarketPartners
Tonino LamborghiniKTNG Corporation2012New category product developmentLuxury and Italian aspiration into a top-end premium cigaretteFar East, CISARC’S
TitleClientYearTaskDescriptionMarketPartnersAwards
Italy 5 SensesLusso e Gusto2015Strategy and Cross-media Visual IdentityThe state-of-the-art personalized travelling experienceGlobalFightBean, ARC’SHonourable Mention AWWWARDS 2015
TitleClientYearTaskDescriptionMarketPartnersAwards
Trendwatching CoursesBritish Higher School of Art and Design2009-nowDevelopment of educational programsTrends are what people want next and we help you to know it nowRussia, UKTrendwatching.comApproved Partner of Trendwatching.com London
WHY CHOOSE USWe respond to the main needs of all companies:top quality, worldwide potential, cost effectiveness.
WHERE WE AREEasy to get in touch. Come and drink a coffee with us.
ABOUTThe Hinge Ideas is an opinionated trend firm, scanning the globe for the mostpromising consumer trends, insightsand related business ideas.We rely on teams and representativesin London and Moscow.
For more information, or to engage us for an in-house trend workshop, feel free to contact Maria Skalkina: [email protected],+7 915 4937011.
3rd Floor 24 Chiswell St.EC1Y 4YX London UK
7 floor, #tceh spaceSerebryanicheskaya Nab., 29Moscow RUSSIA 105064
Email: [email protected]