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Thin Wheels Thin Wheels Norton Gemini RightCut Upgrade July 2014

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Thin Wheels. Norton Gemini RightCut Upgrade July 2014. Norton Gemini RightCut Upgrade. WHAT is changing? Gemini RightCut line in all sizes, Type 01/41 and Type 27/42 Not specialty items like ALU and SS/INOX products WHERE are we making modifications? Thickness, Grain, Bond and Process - PowerPoint PPT Presentation

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Page 1: Thin Wheels

Thin Wheels

Thin Wheels

Norton Gemini RightCut UpgradeJuly 2014

Page 2: Thin Wheels

Thin Wheels

Norton Gemini RightCut Upgrade• WHAT is changing?

– Gemini RightCut line in all sizes, Type 01/41 and Type 27/42• Not specialty items like ALU and SS/INOX products

• WHERE are we making modifications?– Thickness, Grain, Bond and Process

• HOW will it change?– 4-1/2”, 5” completely changed by Aug 15, 2014– 6”, 7”, 9” in September 2014

• WHY is Gemini RightCut being upgraded?– Provide the best value on 100% Aluminum Oxide cut off wheels in the

market.

• WHO is should use these wheels?– Anyone who values quality, competitive price, comfort of cut and precision

cuts.

• WHEN is it available?– In Stock at DCE by Aug 15, 2014

Page 3: Thin Wheels

Thin Wheels

Old vs. New Gemini RightCut

Performance Increase Carbon Steel Stainless Steel

Life 60% 40%

Cut Rate 20% 20%

*Data above is based on 5” wheels

Page 4: Thin Wheels

Thin Wheels

Features and Benefits

• Life Improvement – 60% in CS and 40% in SS

• Cut Rate Improvement– 20% in CS and SS

• ‘Feel’ Improvement– Not quantifiable but new wheels eat through metal as if they were

‘cutting butter’– Less force required to make first cuts

• Thinner wheel design = thinner kerf

• Lower amperage needed = $avings in electrical grinders

• Made in our Brownsville, Texas plant

Page 5: Thin Wheels

Thin Wheels

2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 3.0 3.14

6

8

10

12

14

16

18

20

22

24

26

New Gemini

Old GeminiNorton Metal

SPEED - cuts/min

LIFE

- To

tal #

of C

uts

Gemini vs. CompetitionLife vs. Cut Rate with 5”

20% faster cut

60%

mor

e lif

e

Cutting A36 Flat Bar 4 x 1/8in

Page 6: Thin Wheels

Thin Wheels

Gemini vs. CompetitionCost vs. Cut Rate with 4-1/2”

$1.00 $1.50 $2.00 $2.50 $3.00 $3.50 $4.00 $4.50 1.7

1.8

1.9

2.0

2.1

2.2

2.3

2.4

2.5

2.6

2.7

2.8

2.9

3.0

3.1

3.2

3.3

3.4

New Gemini

Old Gemini

COST - $/wheel

SPEE

D - c

uts/

min

Page 7: Thin Wheels

Thin Wheels

Review: Testing a RightCut

• Materials Needed– Norton Gemini RightCut and Competitor– Timer (optional)

• Directions:

NOTE: Fresh wheels are always better performing.

Cut Competitor to Stub (Final

Diameter = 2.6-2.7in)

Cut Gemini RightCut to

same # of cuts as competitor

Set wheels back to back. Show difference to

Customer

Measure final diameter for cost down

Page 8: Thin Wheels

Thin Wheels

2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 3.0 3.14

6

8

10

12

14

16

18

20

22

24

26

New Gemini

Old GeminiNorton Metal

SPEED - cuts/min

LIFE

- To

tal #

of C

uts

Gemini vs. CompetitionLife vs. Cut Rate with 5”

20% faster cut

60%

mor

e lif

e

Cutting A36 Flat Bar 4 x 1/8in

Page 9: Thin Wheels

Thin Wheels

FASTER CUTTING

SLOWERCUTTING

LONGERLIFE

LOWERLIFE

THICKNESS- +WEIGHT- +

.050” .055” .060” .065”

32g 34g 38g 40g

Winning Every Test – Density MattersEvery competitor’s box of wheels contains a range of thickness and weight

No caliper? Choose Walter test wheels a gram or two lighter than ours.

Page 10: Thin Wheels

Thin Wheels

Product List Size 25 Pack Bulk Pack 5 Pack COO

Type 01/41 PROMO Packs4 x .045 x 5/8 66243527956 USA

4-1/2 x .045 x 7/8 66252823602 66252841213 66252842160 USA5 x .045 x 7/8 66252823603 66252841214 66252842170 USA6 x .045 x 7/8 66252823604 66252841215 66252842175 USA7 x .045 x 7/8 66252832323 Holland

Type 27/424 x .045 x 5/8 66252842180 USA

4-1/2 x .045 x 5/8-11 66252842025 USA4-1/2 x .045 x 7/8 66252842026 66253370065 66252842161 USA5 x .045 x 5/8-11 66252841939 USA

5 x .045 x 7/8 66252842036 66253370066 66252842171 USA6 x .045 x 5/8-11 66252830587 Holland

6 x .045 x 7/8 66252842202 66253370067 66252842176 Holland7 x .045 x 7/8 66252912626 Holland

9 x 1/16 x 5/8-11 66252919115 Holland

Page 11: Thin Wheels

Thin Wheels

Launch SupportFlyer – reorder form #8520 Wheel Sample Mailer 4-1/2”, 5”

Koozies 10/box with wheel

sample mailers

Additional sample mailers ready to order now from DCE – reorder form #8521 and specify4-1/2” or 5” size

Web Ads

Page 12: Thin Wheels

Thin Wheels

Additional Launch SupportPrint Ad - Fabricator Packaging

Introductory on all converted UPCsGrinding Wheel Box Insert

Landing Page

Video

Web Ads

Page 13: Thin Wheels

Thin Wheels

Customer Promotion• New Parts Addition

• Bulk packs for Type 27/42 wheels in4 ½” 5”, 6”

– Type 01/41 already in stock for same sizes

– NOTE: RightCut EVO bulk packs will be eliminated as we sell off

• FREE Ducks Unlimited Shooting/CAMO Sunglasses Kit in every bulk pack case highlighted on flyer

• Interchangeable lenses• High quality• Accessories

• Pre-packaged in box:– 250 wheels, 1 sunglass kit, each box

notes giveaway, while quantities last

Page 14: Thin Wheels

Thin Wheels

© Saint-Gobain Abrasives 2014