Things are Changing

What does it mean to me?

© 2006 BBM Analytics 2

What is Changing?

Merged data / One data set Station groups Qualitative questions Live vs. playback viewing

© 2006 BBM Analytics 3

National Data Set

BBM-NMR Franco sample out

PPM Franco sample In

© 2006 BBM Analytics 4

Merged data/One data set

What stays the same? Local market data

What changes? Merged data set Full coverage Trending

What does it mean to you? Less maintenance/data downloading CMR data (English and French) in one version English and French Canada areas will be back

© 2006 BBM Analytics 5

Station Groups

What stays the same? You will still be able to create custom groups

What changes? Total tuning groups Trending (data available from Sept. ’04) Group labels

What does this mean to me? All TPP will have the same groups available Easy to replicate historical stats or trending

© 2006 BBM Analytics 6

Qualitative Labels

What stays the same? Local market demographic characteristics (e.g product usage)

What changes? Some characteristics will not be available for total Canada BBM Canada will be standardizing characteristics for both data

sets in future.

What does this mean to me? There will be 3 kinds of demographic characteristics within

InfoSys: National English Market French Market

© 2006 BBM Analytics 7

Live vs. playback viewing

What stays the same? Currency will still be Live + 7days

What changes? You will be able to separate live tuning vs. playback

What does it mean to me? Insight to the way people view programming

Questions you may want to ask yourself What programs types does it impact? Are people watching programs differently? What is the impact of DVR? Should I change anything?

© 2006 BBM Analytics 8

Questions?

© 2006 BBM Analytics 9

Contact us…Toronto:

Jennifer Redpath 416-847-2035

Jordan Rothel 416-847-2083

Erica Kim 416-847-2303

Montreal:

Isabelle Michaud 514-878-1995 x 5102

Sylvie Danetz 514-878-1995 x 5103

Vancouver:

Jo Loup 604-249-3500 x 6004