Things to Know Before You Choose the Platform

If you are a retailer, it is highly recommended that you invest in an online store so as to benefit from the popularity of the Internet. An online store can also help you in avoiding the overheads that you may need to incur otherwise. Furthermore, now that Magento and other e-commerce development platforms are easily accessible, it is the right time to go viral with your products and services. However, if you have always run a brick-and-mortar store and are yet to find out how things work online, you must learn more about Magento web design and e-commerce web development in general, and then make an informed decision.

Magento Web Design

What is an e-commerce site, and why is Magento the right choice for developing one?

As the name suggests, an e-commerce site is a kind of website that enables you to sell products and services via the Internet and gives your customers the opportunity to make the purchase from the comfort of their home. To ensure that the customers visit your e-store, you must build an attractive site and promote it in the best way possible. It is also important that your site is well-organised, just like a brick-and-mortar store. What makes Magento suitable for a virtual store is that it has many features that help in increasing the attractiveness of your site. Magento website design can also be easily optimised for higher search engine rankings, thereby meaning that your website may be a great crowd-puller.

Why Magento Web Design

Why not continue operating offline, just like you always have?

There are many reasons for you to opt for an online store. These reasons include: E-commerce has great potential. It has been estimated that that global e-commerce sales may cross

the $1 Trillion-mark this year. With Magento, you can be a part of this growing industry, without any difficulty.

Switching to e-commerce doesn’t mean that you have to shut your existing shop.

If you adopt the Brick and click business model and take full advantage of Magento website design, you get to enjoy the best of both worlds.

Online Store Magento Web Design

Why would the customers visit your website, if you have a physical store?

An e-commerce store has several advantages over an offline store, especially when built using a platform like Magento. First of all, it is accessible to international customers. With Magento web design, you can enable the customers to read the content on your site in the language of their choice. They can also choose among multiple currencies to pay for your products and services.Secondly, browsing through a store online can be as good as going to one. That’s because you can add multiple images for the customers to see and allow them to read the reviews of others. It is also possible for them to compare different products. So, they can do everything they do at a regular store, but no longer have to take out the time to go there. Shopping is now more convenient than ever.Thirdly, if you have a mobile-optimised version of your website, your customers can shop easily, no matter where they are.

Advantage Magento Web Design

What can you do to ensure your e-website is as popular as your offline store?

Pamphlets, flyers, advertisements and other marketing collaterals can help you promote a regular store. Similarly, when you go online with your products and services, you can use Magento’s SEO-related features for promotion. The platform is known to auto generate SEF (search-engine friendly) URLs and also has other tools that can help in attracting customers. These tools, when rightly used, can increase your rankings and make your store popular. Furthermore, you can also find out if your marketing and promotion efforts are yielding the desired results. Magento comes with a reporting suite that allows you to monitor the performance of your e-store.

Performance of E- Store

What about customer service? How would you resolve the customer queries?

When the customers visit your store in person, you and your staff can assist them. Your customer service agents resolve the queries, if any. Magento ensures that you are able to assist them online as well. In fact, you can serve the customers better. Your customers get to access feature-rich accounts which not only reduce their dependency on you, but also enable them to obtain the necessary information anytime, anywhere.Furthermore, they do not have to stand in long queues. They can simply select the products online and place their order. The best part is that they do not have to create an account. Your Magento web developer can arrange for guest checkout.

Customer Services

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