think beyond plastic slide deck go box
TRANSCRIPT
Think Beyond Plastic - Innovation Competition 2GO Box
The Problem…Disposables
Food carts in downtown Portland use ~60,000 disposable containers every month
Millions of clamshells are used and thrown away every day in the U.S.,
creating tons of highly-processed plastics designed to go straight to the landfill
Think Beyond Plastic - Innovation Competition 3GO Box
The Solution… Reusables
• GO Box provides clean, reusable to-go containers as a service to food vendors and their customers, and a system for managing the returns.
• Individuals and businesses subscribe to GO Box to reduce waste and guilt!
2011 2012 2013 2014 20150
20,000 40,000 60,000 80,000
100,000 120,000 140,000 160,000 180,000
Total Disposables Avoided
GO Box Containers
Think Beyond Plastic - Innovation Competition 4GO Box
Customers and Revenue
Vendors
• Food vendors who offer take-out
• Over 60 vendors
• Pay $0.20 for each GO Box used• Sell GO Box subscriptions to
individuals, earn $2/sale• Display GO Box point of sale
marketing materials and signs
Subscribers
• Individuals who want to reduce waste and guilt from take-out meals
• Over 1300 subscribers
• Purchase GO Box subscription for $12/year from a GO Box vendor
• Receive a GO Box token redeemable at participating vendors
Office and Building Managers
• Businesses that want to reduce waste and green their organization
• 14 participating businesses
• Purchase $75/month Corporate Plan
• Includes drop box and customized pickup service
Most Profitable
Think Beyond Plastic - Innovation Competition 5GO Box
How the GO Box Service Works
GO Box: • Picks up used containers• Washes them in a commercial
kitchen• Returns them clean to vendors• All by bicycle!
Individuals:
Think Beyond Plastic - Innovation Competition 6GO Box
Marketing and Sales Strategy
Our growth strategy will focus on increasing Corporate Plan sales due to high profitability and volume subscriber acquisition.
Value Proposition Marketing Channels Costs
Office and Building Managers (Corporate Plan)
Demonstrate your commitment to sustainability by helping your employees reduce to-go container waste
• Prospects identified by proximity to vendors, interest in green initiatives and number of GO Box subscribers at the company
• Time - two hours/business to present offering, answer questions, set up agreement (50% conversion rate)
Vendors With GO Box, your customers can get their meal in a reusable container and you use fewer disposables, reduce garbage and lower your costs
• Vendors reached via face to face communication
• Free promo materials to display on site
• Time - one hour/vendor to pitch and get account set up (85% conversion rate)
• $2 commission per new subscription sold
Subscribers Reduce the trash from your take-out meals
• Point of sale marketing at vendors
• Word of mouth• Social media and earned
press
• Flyer design and printing
• Time - media outreach (no paid advertising to date)
Think Beyond Plastic - Innovation Competition 7
Status quo (primary competition)• Existing disposable containers are easy, free to customers
and convenient
People using their own containers• Eco-conscious consumers sometimes bring their own
containers to vendors
• Officially against health code rules
Food service providers• Some large cafeterias use reusable clamshells to reduce
waste on site
• Not available to the general public
GO Box
Competition
Think Beyond Plastic - Innovation Competition 8GO Box
The GO Box Team
Advisors• Jed Lazar: Owner and Founder, Soupcycle• Franklin Jones: Owner and Founder,
B-line Sustainable Urban Delivery • Jonathan Poisner: Strategic Consultant• Liz Feldman: Business Advisor, PSU Business Outreach Program• Eliza Michiels: Co-founder, Stockbox Grocers• Amy Hillman: Sales Manager, ECOtality• Jonath Colon, Business Development Coordinator,
Hispanic Metropolitan Chamber
Laura Weiss, Founder and OwnerAfter completing her MBA in Sustainable Business, Laura decided to combine her passion for sustainability with her nearly 30 years of experience in environmental policy and her food service industry experience with Aramark to launch GO Box.
Think Beyond Plastic - Innovation Competition 9GO Box
Financials
GO Box is currently self funded. Additional capital will be used to fuel growth and scale.
Key Assumptions
• Subscription prices will increase y/y
• Pickup & delivery are the main drivers of operational costs
• Total Revenue does not include future licensing deals
• Subscriber Revenue includes new and recurring subscriptions
• Other Revenue includes special events, catering events and sales of ad space on tokens
Go Box Proforma Income Statement Summary2011 2012 2013 2014 2015
Total Revenue 14,040 30,868 83,170 187,120 371,600 Total Operating Expenses 780 6,710 26,490 43,080 58,080Gross Margin $13,260 $24,158 $56,680 $144,040 $313,520 Gross Margin% 94% 78% 68% 77% 84%
Total Expenses 8,760 8,220 11,110 14,290 15,280EBITDA $4,500 $14,340 $45,570 $129,750 $298,240
Disposables Avoided (Running Total)
6,650 23,350 55,760 102,570 163,780
Revenue Breakdown2011 2012 2013 2014 2015
Vendors 38 68 78 88 98Vendor Revenue $1,408 $3,292 $6,482 $11,703 $15,303% of Total Revenue 10% 11% 8% 6% 4%
Subscribers 835 1,500 2,700 3,900 5,100Subscriber Revenue $6,946 $11,336 $24,198 $46,024 $82,730% of Total Revenue 49% 37% 29% 25% 22%
Corporate Plans 10 23 47 87 147Corporate Revenue $1,110 $10,027 $43,740 $115,920 $252,900% of Total Revenue 8% 32% 53% 62% 68%
Other Revenue $6,213 $8,745 $13,469 $20,671
Think Beyond Plastic - Innovation Competition 10
Product - GO Box Containers• Durable #5 polypropylene plastic
• Can be reused up to 500 times, then recycled
Operations• All printed materials use 100% post-
consumer recycled, chlorine-free stock
• Bamboo drop boxes and liner bags are made locally
• All pickup and delivery is done by bicycle, a carbon-free mode of transportation
• Washing is done by partner organizations, including a social service group that uses GO Box washing as a job training program
GO Box
Sustainability
Think Beyond Plastic - Innovation Competition 11GO Box
Accelerating Growth
Since July 2011 launch, GO Box has:• Attracted over 1,300 subscribers
and 60 vendors in downtown Portland
• Eliminated the use of over 15,000 disposable containers
• Won the 2012 City of Portland BEST Award for Sustainable Services
• Featured on NPR, Treehugger, the Portland Tribune and over a dozen more media outlets
• Developed licensing agreement for expansion to other cities in response to multiple inquiries
$50k would be used to:• Hire a part-time sales director to increase revenue
from Corporate Plan and drive new subscriptions
• Develop a mobile app to manage subscriptions and renewals (in place of tokens)
• Accelerate growth and scale in Portland