think differently to lead more effectively. thank you to our supporters the eclf is made possible...
TRANSCRIPT
Think differently to lead more effectively
Thank you to our supporters
The ECLF is made possible thanks to the generous support of our sponsors:
The ECLF team
Bruce MacMillan MPI’s President and CEOKatie Callahan-Giobbi Executive VP, MPI Foundation & Chief
Business Architect Didier Scaillet VP Global DevelopmentAntonio Ducceschi Dir. Sponsorship and Partnership DevelopmentJoyce Dogniez Director of Operations, EMEAMiranda van Brück Chapter Business Manager, EMEAHannah Pattison Manager of Events, EMEABianca Manteuffel Manager Member Services, EMEA
Ed Simeone Executive Producer, FusionProductions Carole McKellar Managing Director, The RFB GroupKevin Cottam Inspirational coach at Aspire4excellence
Agenda Friday
17h30 Welcome & introduction
17h45 Get to know each other
18h00 A conversation with Bruce
MacMillan
19h15 Introduction Re-imagination
19h30 Diamond cocktail reception
20h15 Dinner
Think differently to lead more effectively
Think differently
to lead more effectively
Think differently to lead more effectively
Kevin Cottam
Kevin J. Cottam, B.Sc.,ACCInspirational coach, Aspire4excellence Victoria, BC, CANADA
“Be the Change you Want to See in the World”.
Mahatma Gandhi
Musical Ice Breaker
• What is your name?
• What MPI chapter are you from?
• What is/are the reason(s) you are
involved as a chapter leader?
• What makes you laugh?
Think differently to lead more effectively
A Conversation with Bruce MacMillan
EVOLVING from Association to GlobalEVOLVING from Association to Global
CommunityCommunity
Co-Creating to Ensure Success
A Conversation with Bruce MacMillan
Our vision:
Build a rich global meeting industry community
A Conversation with Bruce MacMillan
Our mission:
Make our members successful by building human connections to:
- Knowledge/Ideas- Relationships- Marketplaces
A Conversation with Bruce MacMillan
CONNECTING PEOPLECONNECTING PEOPLE
A Conversation with Bruce MacMillan
Evolve from Association to Global CommunityDeploy programs, knowledge platforms and brand architecture to align with vision
Re-imagine Business Relationships with ChaptersInvest in chapters to create channel partnershipsaround community results
Elevate the Member Conversation and ExperienceElevate programs and services to a higher level ofexperience and business return
Build a Great Organization Create a remarkable culture and structure
2007-08 Strategic Imperatives:
Evolve from Association to Global Community
Deploy programs, knowledge platforms and brand architecture to align with global vision
FROM BLUE OCEAN FROM BLUE OCEAN Co-CREATIONCo-CREATION
Think Different
Re-Imagine
Think Different
Co-Creation
Service development
“Passive”Customers
MPI
MPISuppliersMarketingChannels
Historically, MPI has thought of itself as designing, and marketing competitive products and services …
Branding
… and most of our functions and processes may have been focused on creating an “inside-out” efficiency
PassiveCustomers
Tools development
MPI is redesigning itself to invite the experience of its members/customers to be “co-created” between them and MPI
MPI members/clientsMPI
EXPERIENCE
Points of customer interaction
Back room
Wikipedia: Building knowledge through a community
eBay as marketplace community
Community Co-Creation Model
THE RESOURCES NETWORK
THE ISSUE NETWORK
ClientMPI
EXPERIENCE
Points of customer interaction
Back room
MPI FUNCTIONING LIKE eBAYISSUES SURFACED
BY MEMBERSSOLUTIONS DEVELOPED UNDER THE LEADERSHIP
OF MEMBERS
MPIFROM ASSOCIATION TO COMMUNITY
Blue Ocean
Co-Creation
Community
GEOGRAPHY
PRACTICE
MARKETPLACECULTURE
PEERS
MPI’s Global Community
Community Value Proposition
• No more “one size fits all” – less command and control
• Fewer barriers to entry
• Participate in multiple communities thatYOU create
• Co-created education opportunities andconferences
• Co-created publications
WHAT DOES SUCCESS LOOK LIKE?WHAT DOES SUCCESS LOOK LIKE?
Think differently to lead more effectively
Focus for Saturday
Value to a European chapter member means ___________
A chapter and a leader delivers this value by _________
To provide this value as a chapter leader in Europe, I need _________
Success is _________
Success is measured by _______
____________ would be a great reward and recognition for me as achapter leader for the chapter to achieve success
____________ would be a great reward and recognition for my chapter to achieve success
I believe that . . .
Think differently
to lead more effectively
Agenda Saturday
08h30 Start of forum
09h00 Re-imagination session
10h00 Lavazza coffee break
10h15 Re-imagination continued
12h30 Lunch
14h00 Re-imagination continued
16h00 End of Saturday forum
16h30 Gather in lobby for off-site program
Enjoy the Diamond cocktail !!
!! Drinks & dinner time !!Kindly sponsored by:
Think differently to lead more effectively