think hard seltzer is on fire? you haven’t …...• 90% of hard seltzer sales occur in the...

Delivering Excellence Seasonals New Packages New Products ProgramsALLAGASH NAVIGATES A NEW ERA | SUMMER SELECTIONS | NARRAGANSETT TAKES A VICTORY LAP

THINK HARD SELTZER IS ON FIRE? YOU HAVEN’T SEEN ANYTHING YET

Summer 2020 | V.32

AS NEW HAMPSHIRE SLOWLY BEGINS TO re-open, we salute those people who have been heading into work each day during this

tumultuous time. All frontline employees, whether they work in hospitals, police departments, fire departments, EMS, grocery stores, convenience stores, and drug stores have been working tirelessly to provide us with medical care, household essentials, and a general sense of safety.

We also want to thank everyone at Amoskeag Beverages LLC for their perseverance during very trying times. We have an amazing team of extremely dedicated people that have merchandised the stores, taken the orders, loaded the trucks, and delivered the product to countless stores in NH during this pandemic. In

our opinion, we have the best team in the beer business and are lucky they all choose to work at Amoskeag!

While we may never be able to thank the frontline and essential workers enough for their efforts, our brewery partners have really stepped up and shown their appreciation by helping those who need it the most. Here are just a few examples…

The Boston Beer Company launched the Restaurant Strong Fund. The mission behind the initiative was to provide $1,000 grants to restaurant workers in need, providing immediate relief to those affected. Over $100,000 was directly given out in New Hampshire.

Molson Coors pledged 1 million dollars to the United States Bartenders’ Guild, a nonprofit that supports bartenders and other service industry professionals, millions of whom are out of work due to widespread closures precipitated by the COVID-19 pandemic.

Amoskeag Beverages LLC, Great North Aleworks, Woodstock Inn Brewery, Moat Mountain Brewing, Smuttynose Brewing and Great Rhythm Brewing collaborated on a new beer called Gratuity to support the New Hampshire Hospitality Employee Relief Fund (NHHERF). 100% of the proceeds from sales of this beer will be donated to the NHHERF, to continue to support our on-premise retailers.

The Meals of Thanks program honored Manchester area frontline healthcare workers on National Nurses Day and Amoskeag was happy to team up with our friends at New England’s Tap House Grille to help deliver 900 meals. On Cinco de Mayo we joined Constellation Brands to pass out 140 taco lunches to Concord area frontline heroes.

Red Bull and Amoskeag Beverages donated 1000 cans of Red Bull Energy Drink to the frontline workers at Dartmouth Hitchcock Medical Center and the DHART helicopter crew in Lebanon.

We are incredibly proud of everyone who works at Amoskeag Beverages as well as all of the great suppliers we represent. It’s very encouraging to see that so many have stepped up in this unprecedented time of need.

In This ISSUE

Delivering the Taste of Excellence ...............1

Cover Story .........................2

Feature ...............................4

Brewer Highlight .................6

Leo’s One-Stop Market .........8

Rooftop at The Envio ............9

Hop Art ........................... 10

New Products .................. 10

New Packages ................. 14

Seasonal Selections .......... 15

Support Craft ................... 17

Programs ......................... 19

Letter toTHE TRADE

Heady Times is published four times a year, courtesy of Amoskeag Beverages.

Scott Proulx Ed Murphy VP of Sales President

www.amoskeagbeverages.com HeadyTimes v.32 1

Amoskeag People Get The Job DoneDeliveringTHE TASTE OF EXCELLENCE

Matt PalmerSalesman

How long have you been with Amoskeag Beverages? 8 years.

What’s your favorite part of your job? In sales there’s always competition and I love it! I also really enjoy being able to help my customers grow their business.

What’s the most challenging part of your job? Managing all the new items we get in and picking the right accounts to place them in for success.

Your most used emoji?

Coffee or tea? Coffee.

Favorite meal and what beer would you pair with it? Chicken wings with a Guinness draft.

If you had your own talk show, who would your first 3 guests be and why? My guests would be Arnold Palmer, regarded as one of the greatest and most charismatic players in the game of golf. He was known as the people’s champion. I’d also have Tiger Woods and Tom Brady because they are hands down the best at what they do. There’s nothing more interesting than to hear how these champions think and learn.

Charlie Cayton Breakage Supervisor

How long have you been with Amoskeag Beverages? I’ve been working at Amoskeag since 2002.

What’s your favorite part of your job? What’s nice about working in breakage is that there is a simplicity to it. The freedom to come to work, do a good job and get the work done makes it a great place to work.

Coffee or tea? Neither, I drink soda in the morning to wake me up.

Favorite summertime meal and what beer you’d pair with it? Nothing beats a good old barbecue with a Sam Summer Ale.

Where would you go on your dream vacation? Even though the flight there would be crazy long, I’ve always wanted to visit New Zealand.

Where would you go on your dream vacation? I’d love to head to Ireland and Scotland for an ultimate golf trip with the boys.

Do you have a fun fact about yourself you can share? I haven’t had a beer since November 5th…thank God for hard seltzers!

Recent sales data confirms that the COVID-19 lockdown has consumers sheltering-in-place with refrigerators full of trusted, longstanding beer brands. The one exception is hard seltzer. These relative newcomers are flying off the shelves.

To put it bluntly, hard seltzer is the future of the beer industry. A segment that’s only four years old is now growing by leaps and bounds. Even in these uncertain times, with the COVID-19 pandemic causing many consumers to shop more cautiously and take fewer risks in the beer aisle, hard seltzer is experiencing exponential growth. According to Nielsen’s Vice President of Beverage Alcohol Practice, Danelle Kosmal, from March through mid-April, hard seltzer has “accounted for 7.8% of category dollars, up from 5% in pre-COVID time periods.” And believe it or not, this is still just the beginning for hard seltzer.

Back in 2018 (which feels like decades ago) hard seltzer was a small, but surprising segment. It finished that year with a 1 share of the entire beer category, an achievement in its own right. But by the end of 2019, hard seltzers had defied all predictions yet again, growing to nearly a 4 share. Current trends show that by the end of 2020, hard seltzer is likely to triple. Some even predict that by the end of this year, hard seltzer could see a 10 share, a nearly unimaginable rise in just three short years.

But what changed? What caused this explosive growth?

Experts point to the rise of health-conscious consumers. Across nearly all beer segments we’re seeing rising sales of hard beverages with fewer calories, lower ABVs and fewer carbs. Hard seltzer burst onto the scene at the perfect time. Nearly all of the segment’s leading brands fall between 90-100 calories, with an ABV hovering around 5.5% or lower. It didn’t take

long for today’s label-reading consumers to discover those product attributes.

Phil Rosse, President of Mark Anthony Brands, has been central to this growth with their seltzer brand, White Claw, which now represents 60% of all seltzer sold. “We have been saying this consistently for a few years now, but we continue to believe the seltzer category growth is a fundamental consumer behavior shift,” Rosse recently told Beer Business Daily. “And all metrics point to continued acceleration and significant upside.”

In order to keep up with demand, Rosse and his team are set to open, not one, but two new facilities in New Jersey and Arizona by June of this year. “We’re doing everything possible to keep up with our accelerating demand.”

Boston Beer Company President Dave Burwick echoed Rosse’s sentiments about a fundamental consumer shift when it comes to hard seltzer. But he points out that his brand has a more diverse customer base than most

categories classified as beer. Nearly half of Truly’s volume comes from females under 44 years old. “Right now, we feel pretty confident that we’re in a good place,” says Burwick.

Constellation seltzers hit shelves, Smirnoff gaining ground.

Constellation, the company that imports the Corona and Modelo portfolios, is riding some of the strongest brand equity in the industry right now. They recently released their own seltzers, available in a 2/12 can variety pack featuring: Tropical Lime, Cherry, Mango and Blackberry Lime flavors. What sets Corona Hard Seltzer apart in an increasingly crowded field? Constellation president Bill Newlands points to the stats: Corona Hard Seltzer boasts zero sugar, zero carbs and only 90 calories. “I don’t think you’ll find [those attributes] with any of the other products that have been introduced in the market,” says Newland. “We would not be entering this category unless we felt we could do it with a superior product with superior margin and profitability structure.”

Even Diageo, which has repeatedly stated that their main focus is beer and not seltzer, has seen astronomical growth with their Smirnoff Hard Seltzers. “We are a relatively small player in seltzer,” said Diageo’s Ivan Menezes in a recent Q & A. But, he added, “you can see it in the numbers – it’s strong double-digit growth.”

In fact, during the current pandemic, data shows that hard seltzer is an even more solid bet for retailers. Brandy Rand, COO of the market research firm IWSR found that 90% of hard seltzer sales occur in the off-premise with less than 1% of those transactions made through ecommerce.

CoverSTORYThink Hard Seltzer is on Fire? You Haven’t Seen Anything YetHow a Niche Idea Became the Hottest Segment in Beer Overnight

CoverSTORY

Phil Rosse, President of Mark Anthony Brands

HeadyTimes v.32 www.amoskeagbeverages.com2

Hard Seltzer Growth at a Glance

• Last year, Americans drank more hard seltzer by volume than vodka

• In 2019, around 82.5 million cases of hard seltzer were sold in the U.S.

• 90% of hard seltzer sales occur in the off-premise

• More than half of all U.S. alcohol consumers drink hard seltzer at least once a week, with an average of 2.83 cans per occasion

• Brands like Truly have found that more than half their volume comes from females under 44 years old

• Nearly all of the segment’s leading brands fall between 90-100 calories, with an ABV hovering around 5.5% or lower

CoverSTORYCoverSTORY

The best-selling seltzers deserve ample retail facings and eye-catching displays. IWSR also found that more than half of U.S. alcohol consumers drink hard seltzer at least once a week, with an average of 2.83 cans per occasion. That’s a lot of seltzer!

But the outlook for the hard seltzer segment can perhaps be best boiled down to a final data point from Rand and IWSR: In 2019, the U.S. hit around 82.5 million cases of hard seltzer sold – if trends continue, by 2023 volumes are expected to triple, to about 281 million cases sold.

If you thought hard seltzers were already on fire, just wait. You haven’t seen anything yet…


Narragansett Brewing Company has survived Prohibition, two world wars and near brand extinction. Rescued and rebuilt by CEO Mark Hellendrung (the man behind the success of Hendrick’s Gin) and his dedicated team, Narragansett is set to open their own brewery in Rhode Island – just in time for their 130th anniversary.

Ask Mark Hellendrung about the biggest hurdle he’s encountered revitalizing New England’s biggest legacy beer brand, and he might start laughing.

“Do you want me to pick just one?”

It’s a fair question. Despite a storied 130-year history, Narragansett fell on hard times during the last decades of the 20th century. Sold to the Falstaff Brewing Company, the original Narragansett brewery shut its doors in the 1980s and was mostly demolished by 1998. The original recipe for Narragansett Lager was changed, and not for the better. Worst of all, the brand almost went extinct in New England, though it had once accounted for 65% of all beer sold in the region.

When Hellendrung and a cadre of other Narragansett fans bought the brand from Falstaff in 2005, they tackled all these challenges and more. They brought back the original Lager recipe and bolstered their lineup with new classics like Del’s Shandy and Fresh Catch blonde ale, while embracing Narragansett’s cheerful vintage advertising, including the legendary slogan, “Hi-Neighbor! Have a ’Gansett!”

But despite its success, Narragansett’s comeback story wasn’t complete. They needed their own brewery.

Feature

“You’re not completely home until you’re brewing in your home market,” Hellendrung says. “We’ve been trying to do this for so long, and we’ve hit speed bumps at almost every turn, but we’re just a couple months away from making this a reality.”

Later this year, Narragansett will open the doors to a new brewery in the Fox Point neighborhood of Providence. Though Lager will continue to be brewed under contract in New York – it’s a matter of capacity and scale, since Narragansett produces almost 90,000 barrels of Lager a year – Narragansett will soon have a permanent home in its home state, in a spot that Hellendrung calls “magical.”

“It’s right in the heart of Providence, in the heart of Rhode Island, in the heart of New England,” he says. “It’s waterfront, it’s next to colleges and universities and working professionals in an old historic neighborhood, it’s on a bike path. It’s almost scary all the things that we can do there.”

The brewery will be a “taproom showpiece,” where Narragansett can flex its craft prowess with a 20-barrel brewhouse, welcoming friends and neighbors to come to join them for a ’Gansett. And because they’re crafting the space from scratch, they can adjust the large interior and deck

Narragansett Takes a Victory Lap

Narragansett CEO Mark Hellendrung


Feature

space to accommodate COVID-19 social distancing requirements with relative ease.

And while Hellendrung is obviously looking forward to the opening of the brewery, which will coincide with the 15th anniversary of reclaiming the brand this June, he’s already looking ahead to his next project.

“It’s almost like you’re done with that,” he says, “and then you just build for the next 130 years.” That means expansion, both in distribution and production, which is certainly on the table. But Hellendrung says he’s also looking to challenge consumers’ outdated view of Narragansett.

“A lot of people thought of us as oh, that’s Narragansett, that’s tall boys for three bucks,” he says, “not a real craft brewery.”

While those in the know respect Narragansett’s craft cred, it can be difficult to change the perception of a brand that’s over a century old, especially when the tall boys are that great. But Hellendrung hopes when people visit the new brewery, they will come to appreciate all the exceptionally well-made beers Narragansett has to offer, whether it’s a post-ride Lager or a single batch Lovecraftian experiment.

But in the meantime, he’s excited just to get to the finish line and take at least one victory lap.

“It’ll be great to put an exclamation point on that journey. We’re just looking forward to keepin’ on rockin’ and rollin’.”

Narragansett: A Timeline1890 The first Narragansett beer is produced in Cranston, RI. In the next year, the brewery would produce nearly 28,000 barrels of lager.

1914 Narragansett becomes the largest lager brewery in New England.

1920-1931 Despite being granted permission by the IRS to brew, bottle and sell beer for medicinal purposes during Prohibition, by the 1930s the brewery’s financial condition was not what it used to be. They approached the Haffenreffer family (of Boston’s New England Brewing Company) for help financing and managing the modernization of the brewery.

1930s Theodore Geisel (a.k.a. Dr. Seuss) is hired to design a mascot for the company, the iconic ’40s fan favorite, Chief Gansett.

1950s Boston Red Sox announcer, Curt Gowdy, becomes a spokesman for Narragansett, making the “Hi-Neighbor! Have a ’Gansett!” line legendary throughout New England. By 1955, 65% of all beer sold in the region is brewed by Narragansett.

1965 Falstaff Brewing Corporation purchases Narragansett Brewing Company for $17 million in cash and $2 million in Falstaff common stock. The deal takes nine years to finalize.

1975 Steven Spielberg’s movie Jaws is released, and audiences around the country watch in awe as Captain Quint chugs and crushes a can of Narragansett.

1983 After Falstaff moves production to Indiana, Narragansett Brewery closes its doors for good.

1998 Demolition of the Cranston brewery begins. The bottling plant and eight other buildings are demolished over several months.

2005 A group of investors, including Mark Hellendrung, buys Narragansett Beer, and Lager is once again brewed from the original recipe with the help of former Brewmaster Bill Anderson.

2010 A “resurrected” Narragansett sells its one millionth case, just in time for the 120th anniversary.

2017 Some brewing operations return to Rhode Island, beginning with About Time IPA, brewed at the Isle Brewers Guild partner brewery in Pawtucket.

2019 Narragansett announces plans to build a new brewery in Providence, its first in nearly 40 years.


BrewerHIGHLIGHT

Checking in with the iconic brewery as it navigates in a new era of craft beer.

THE UNCERTAINTY CAUSED BY THE ONGOING COVID-19 PANDEMIC has brought new and unusual challenges to breweries across the nation. For this edition of Heady Times, we wanted to check in

with Allagash Brewing Company to get a firsthand look at how one of our most essential, independent craft breweries is adapting and evolving in this new craft beer landscape.

We spoke with Naomi Neville, Sales Director at Allagash Brewing Co. to find out more.

Heady Times (HT): First off, how is the team at Allagash, and how have you all responded to the COVID-19 pandemic?

Naomi Neville (NN): Really, there’s no aspect of our brewery that hasn’t changed in the past [few] weeks. Our tasting room is closed to guests, though we are now offering Allagash on the Fly, a touchless beer delivery and curbside pickup service for those in the Portland, Maine area. All staff who can work from home are. And we’ve increased all cleaning regimens across the brewery, reconfigured our space and instituted new policies across all our brewing and packaging procedures.

HT: Can you tell us about how you’re giving back during this uncertain time?

NN: We donated beer to local distilleries to be made into hospital-grade hand sanitizer. We were able to donate N95 masks to a local children’s hospital and we’ve been donating a large number of boxes for food delivery to Wayside Food Programs. They provide access to nutritious food to those in need in southern Maine. We will continue to look for ways to help others in our community in whatever form we can.

HT: How has this affected your brewing procedures?

NN: Our brewing schedules have been reduced. We sold a significant portion of beer in kegs, and the need for that format basically vanished overnight. So, we’re rethinking pretty much everything we had planned for 2020, in light of this situation. From a selling perspective, we’ve rapidly turned our focus to off-premise and online retailers, and what we can do to make it easier than ever for our fans to get our beer. We’re also working on ways to support our on-premise accounts that are still open for to-go sales. We are super thankful for our wholesaler partners that are helping to keep our beer in stock and on shelves in these unprecedented times.

HT: When looking back at your business plan for 2020, what changes have had to take place between then and now in terms of what is getting brewed and what will need to wait until next year?

NN: Quite a bit has changed. We’ve postponed a few specialty releases until 2021. On the other hand, we’ve moved up the release date of our White 12 oz. 12-pack cans in multiple markets that weren’t scheduled until later this year or next year.

HT: Can you talk about what inspired the decision to can more Allagash products?

NN: Like everything we do, we had a measured approach to canning. In 2018, we found that we had the bandwidth and the confidence to match the quality of bottled Allagash beer. Obviously, the demand in the market was shifting more to cans, so that helped make our decision easier. It also happened that we were in a great position staff- and capabilities-wise to dip our toes into the new format with a smaller canning line. When we saw the true magnitude of demand for Allagash in cans, that’s when we decided to take the plunge and scale up to a larger canning line. And that appears to have been just in time.

HT: Has your overall business model changed with the implementation of cans?

NN: It absolutely has. When we released Allagash White in 16 oz. cans, they actually became the #1 new craft beer item in dollar sales in Northeast IRI data for 2019. And those cans allowed us to create more engaging programs and displays for our retailer partners. So yes, they opened up some big opportunities for us – all because people were excited to drink Allagash beer in cans.

Allagash Brewing Company

Naomi Neville

HeadyTimes v.32 www.amoskeagbeverages.com 6

HT: Speaking of Allagash White – in a rotation-nation world, how has White remained such a mainstay for decades?

NN: We are intensely focused on the quality of Allagash White. Every day we’re looking for ways to make it taste fresher, last longer and to make sure that people have the same incredible experience with that beer every time. It also has a remarkable balance of flavor. That balance appeals to plenty of people who claim they don’t like beer “except for Allagash.”

HT: Last year Rob Tod won the prestigious James Beard Award! What did that recognition mean to the company?

NN: I don’t think Rob’s, or any of our goals have ever been focused around winning awards. But it is very validating to see that the work we’re doing, the focus we have on the quality of our beer and the well-being of our employees and community, is all remarkable enough to be awarded.

HT: Finally, can you tell us why being a Certified B Corporation is important to Allagash?

NN: In short, it’s about strengthening our dedication to using beer as a force for good. The accreditation represents a rigorous commitment to our core values. As a B Corp., these guidelines help us measure our success in a publicly transparent and accountable way that goes beyond profitability. Our plan right now is to continue to improve on what’s important to us: the experience of working at Allagash, giving back to the community and our environmental stewardship.

Allagash is Lending a Helping Hand• In early May, Allagash offered

anyone with a medical ID a 12-pack of 19.2 oz. Allagash White cans for just $1.

• The Allagash team helped the Falmouth Food Pantry pack 180 emergency food boxes, which have all promptly gone to families in need.

• The brewery supported the Portland public school system by holding a donation drive for hygienic products for families in need.

• Wayside Food Program was running low on containers for food delivery, so Allagash donated 1,440 boxes.

• The brewery donated beer to local distilleries to be made into hospital-grade hand sanitizer.

• Allagash donated N95 masks to a local children’s hospital.

BrewerHIGHLIGHT


HeadyTimes v.32 www.amoskeagbeverages.com 8

HT: Do you get busier in the summer? What sells well during the warmer months?

RB: Yes, we do get busier. Now that the weather is beginning to warm up, we’ll see more Twisted Tea, Truly, White Claw and summer seasonal sales. Folks also love local brews like Great North Moose Juice and newcomer to the market, Night Shift The 87 which is out of Massachusetts. And we sell loads of Red Bull too! In addition to beverages, we also have a full-service deli with hot and cold sandwiches made to order and an extraordinary butcher shop. We have everything for our customers’ grilling needs, from our tasty marinated steak tips and fresh ground hamburger to our delicious homemade potato salad and cole slaw.

HT: Anything else you’d like our readers to know?

RB: We are a small-scale grocery store that offers something for everyone. For more than 40 years, we have maintained our commitment to providing the best quality and service around. Our goal is to be a one-stop shop. Our friendly staff is eager to serve locals and visitors alike, with a smile. Come on in!

Leo’s One-Stop Market

LOCATED IN THE SOUTH WESTERN PART OF NEW HAMPSHIRE, you’ll find the city of Claremont, home to Leo’s One-Stop Market. More than your typical mom & pop store, Leo’s has been a staple of

the community for 40 years. Heady Times caught up with store manager Rob Bouchard to find out what has kept this store going strong all these years.

Heady Times (HT): What’s your background in this business?

Rob Bouchard (RB): I’m a Claremont native. Both my parents worked for Cumberland Farms and I started working there as a teenager, so you could say the C-store business is in my blood. Later, I worked for Johnson & Dix Fuel Corp. in their C-store division before joining the team at Leo’s in 2002.

HT: Why do customers love to shop at Leo’s?

RB: The hard work and dedication of our staff shows in our top-notch customer service. We take great pleasure in making sure that every visitor’s experience is one that will keep them coming back for years to come. We’ve developed friendships with many regulars that frequently pop in for their grocery needs and we look forward to helping out the new folks that stop in for the first time. We are known to have the best meat counter and craft beer selection in the region; you’ll have a hard time finding anyone that can compete with us.

HT: Let’s talk about your beer selection.

RB: I’ve always been interested in beer. I can remember drinking my first Sierra Nevada Pale Ale and thinking, whoa, this stuff is pretty good. About five or six years ago, I decided to change things up. I wanted to up our craft game, so I added two cooler doors that are strictly for single serve craft beers – people thought I was crazy. As we know, “hops are tops,” so I went heavy on the IPAs, which worked out well when that segment exploded. Currently, we have eight cooler doors of beer and we were voted best beer selection by the local newspaper!

Off-PremiseSPOTLIGHT

Rob Bouchard, Store Manager

Facebook.com/Leos-One-Stop-Market • 130 Main Street, Claremont • 603-542-8007


Rooftop at The Envio

COME SUMMERTIME, THERE’S ONE THING VITAMIN D-DEPRIVED Granite Staters can all agree on – rooftop cocktails and noshing taste even better while taking in majestic views and soaking up the sun.

Perched high above The Envio wedding and event center, you will find Rooftop at The Envio, Portsmouth’s newest waterfront restaurant and bar that offers panoramic views of the Piscataqua River and the iconic bridges that cross it. Connected to the AC Hotel, Rooftop is a casually sophisticated indoor/outdoor sanctuary that offers a modern menu, full of delicious options made with locally sourced ingredients, fresh from the farm and sea. Heady Times had the pleasure of speaking with Corporate Chef Ken Lingle to learn more about downtown Portsmouth’s first rooftop restaurant.

Heady Times (HT): What is your background in this business?

Ken Lingle (KL): I grew up on the coast of Maine and some of my first jobs were in restaurants. I went on to graduate from the Culinary Institute of America before leading culinary programs at resorts and hotels in Hawaii, Vermont, Pennsylvania and New York. Six years ago I became the Executive Chef at Wentworth by the Sea Hotel and Spa in Newcastle and helped spearhead the revitalization of their restaurants, SALT Kitchen & Bar and Latitudes Waterfront. Portsmouth is such a progressive restaurant and foodie town, I jumped at the chance to work with Colwen Hotels when they offered me the position as Corporate Chef for their AC Hotels.

HT: How would you describe Rooftop at The Envio?

KL: Rooftop’s panoramic views are unmatched and the use of nano glass walls allows patrons to truly relish the beautiful scenery without any obstruction. With soft lighting and sleek décor, the interior oval-shaped bar is surrounded by a variety of seating options. It’s a perfect setting for an al fresco tapas meal or some refreshing specialty cocktails, beer or wine after work.

HT: What’s on your menu?

KL: We have something on our menu for every palate. The Envio clam chowder with pancetta chips and cracker crumble, Margherita flatbread, mac & cheese with fresh Maine lobster and baby kale & red romaine Caesar salad are just a sampling of our tasty options. Our cuisine highlights natural, fresh flavors. And our talented mixologists are ready to serve up creative cocktails made with regional distilled spirits with a local twist. The Pease Base cocktail made with Aviation Gin, lemon, Luxardo and St. Germain is a fan favorite. We have 8 draught lines and focus on regional breweries such as Allagash and Night Shift.

HT: Tell us about your event facility.

KL: Located on the 3rd floor, The Envio features over 7,000 square-feet of stylish event space for up to 300 guests, including a ballroom, a smaller pre-function room and a terrace. Our designers did a fabulous job evoking a sleek, updated coastal vibe with rich, dark woodwork accented with beautiful tiles. Our unique light fixtures resemble contemporary lobster traps with a modern twist. The Envio is the perfect venue to host a wedding reception, conference, training or any special occasion.

On-PremiseSPOTLIGHT

Ken Lingle, Corporate Chef

TheEnvio.com/rooftop • 299 Vaughan Street, Portsmouth • 603-427-0152

HT: What would you like our readers to know about Rooftop at The Envio?

KL: Even though it’s attached to the AC Hotel, Rooftop and The Envio have their own separate entrances and elevators. That way, our hotel guests have their privacy. We are really excited to be part of the Portsmouth community. During these past few difficult months, we have been making 350 meals a day to help support the Salvation Army, Cross Roads House and Gather food pantry. Now that we are opening back up with outdoor dining available, we invite everyone to stop by for a delicious small plate and a handcrafted cocktail or local craft beer, while watching the tide of the river shift and the sun set in the distance. It’s a great spot to kick off the summer.


NewPRODUCTSSierra Nevada Pale Ale Goes Retro

2020 marks 40 years since Ken Grossman changed craft beer forever by brewing the first batch of the iconic Sierra Nevada Pale Ale. In honor of this milestone, Grossman and his team decided to do a bit of a throwback this summer and bring back the original 1980 label artwork.

“We’ve talked about a retro label before, but the time just didn’t seem right until now,” says Sierra Nevada’s Robin Gregory. Inspired by an old tourism advertisement in National Geographic, artist (as well as Grossman’s friend and fellow homebrewer) Chuck Bennett created the original Pale Ale label. Everyone at the brewery agreed it was a winner. “We had the labels designed just as we liked them,” recalls Gregory. But with limited resources and a barebones staff, Grossman and his team weren’t able to send someone to the press check at the printer.

“When we received the labels, the color was way off – it had a funky, rainbow-like look that we hadn’t anticipated.” But sending the botched labels back to the printer and demanding a refund wasn’t exactly Grossman’s style (plus, at the time he was too broke to pay for another run at a different printer). So, he decided the happy accident would do just fine – and the rest is history.

Often referred to as “your favorite brewer’s favorite beer,” Pale Ale went heavy on hops far before that was the norm in craft beer. Loaded with Cascade, a new hop at the time, the intense aromas of pine and citrus sparked the American craft beer revolution.

Not only that, the Pale Ale label became something of a signature that Chuck Bennett riffed on for Sierra Nevada’s next batch of beers. “Chuck created the original Porter and Stout labels too, which formed the masthead and template for many of our labels going forward,” says Gregory. “The landscape vista and banner became a Sierra Nevada signature. It wasn’t exactly intentional, but it became a beloved part of our look.”

In 40 years, updates to the Pale Ale labels were made to keep it fresh, “but the spirit has always remained the same.” The current redesign is the result of hundreds of hand-drawn renderings created by Sierra Nevada’s in-house team – a far cry from the loose sketches Grossman and Bennett dreamed up over beers four decades before. Even with a printing error, the Pale Ale labels are now part of craft brewing history. “Looking back 40 years later, we wouldn’t change a thing.” After all, it’s the beer behind the label that matters.

HopARTKeylightful Keylightful, an extension of Keystone Light, ups the fun factor on an easy-drinking brew. Light, fruity flavors are an important trend across beer, especially with younger consumers, and Keylightful brings together a refreshing splash of raspberry and lime with the always-smooth flavor of Keystone Light. Keylightful’s playful packaging sports lovable bulldog Lil’ Breezy Keezy, adorned with sunglasses and a Hawaiian shirt, guaranteed to stick out in a sea of economy packaging. ABV: 4.2% Package: 12 oz. cans only Availability: Now, year-round

Leinenkugel’s SpritzenLeinenkugel’s Spritzen, named after the German word for “splash,” is about to become synonymous with “refreshing.” Spritzen combines the crisp effervescence of beer with the naturally fruity notes of a seltzer. At 93 calories and 0 grams of sugar, it’s all flavor with no compromise. Shoppers can try all three flavors: Raspberry Lemon, Pineapple Strawberry and Grapefruit in one variety pack. ABV: 4.2% Availability: Now, year-round

Truly Lemonade Hard SeltzerTruly Lemonade Hard Seltzer is the perfect mix of refreshing hard seltzer and sweet lemonade, for a drink that’s big on taste and low on calories. At just 100 calories, 1g of sugar and 5% ABV, Truly Lemonade is perfectly balanced, with the sweetness of real lemonade and refreshment of seltzer, to deliver a crisp, clean finish. ABV: 5% Packages: 16 oz. cans and 24 oz. cans Availability: Now, year-round

Mike’s HARDER Green AppleHARDER Green Apple is the color of a Granny Smith apple, bursting with that same bold Granny Smith flavor. With just the right balance of bite, acidity and sweetness, this is an extremely refreshing FMB. ABV: 8% Package: 16 oz. cans only Availability: Now, year-round


NewPRODUCTSOhza

Four friends attempted to mix some mimosas on a tippy boat off Cape Cod. The result? A mess and an idea. Ohza is a premium mimosa company. They

use quality ingredients like you would yourself, but made it lighter, less sugary and ready-to-drink. They reinvented the mimosa. Plus Ohza is redefining what you expect from a ready-to-drink beverage: Ohza has a calorie count close to a hard seltzer, but the bold flavor of a serious cocktail, all while containing no added sugar, nothing artificial, no preservatives, and an extremely clean nutrition label.

Ohza Classic MimosaOhza’s Classic Mimosa is just like one you’d make yourself with premium sparkling wine and real orange juice, but it’s less caloric, less sugary and ready-to-drink. An authentic cocktail you can feel good about drinking. ABV: 5% Package: 12 oz. cans only Availability: Now, year-round

Narragansett Del’s Variety PackDel’s Variety Pack is perfect for those looking for something refreshingly different. Included in the mix are: Lemon Shandy, a thirst-quenching classic made with all-natural lemons, Narragansett’s award-winning lager and just a touch of sugar; Watermelon Shandy, a summer

cookout essential that combines natural watermelon flavor with Narragansett Lager and just a hint of sweetness and Mango Passionfruit Shandy, a crisp, tropical treat that combines Narragansett Lager with natural mango and passionfruit flavors. Availability: Now, year-round

Genesee Lemon Strawberry Cream Ale

Lemon Strawberry Cream Ale is a new twist on the classic Cream Ale! The flavor of an ale, and the smoothness of a lager but with a unique lemon strawberry flavor that’s perfectly sessionable and refreshing. ABV: 5.1% Package: 12 oz. cans only Availability: Now, year-round

Crook & Marker Spiked Lemonade Variety PackCrook & Marker has upgraded its product portfolio to introduce the first family of USDA Organic zero-sugar alcoholic beverages. Its lineup includes new Spiked Lemonades that deliver dangerously smooth all natural fruit flavors with 80 calories and less than 1g net carbs. The Spiked Lemonade Variety Pack includes: Classic Lemonade, Raspberry Lemonade, Watermelon Lemonade and Blueberry Lemonade. Package: 12 oz. cans only Availability: Now, year-round

Crook & Marker Spiked Tea Variety PackCan the full flavor you crave come without the sugar you shun? Heck yeah, ya’ll. Crook & Marker Spiked Teas are more sweet than a southern grandma. They have zero sugar, zero artificial sweeteners, and are crafted with real brewed tea for that home-feel flavor. It’s like a big ole’ glass of “goodness gracious”. The Spiked Tea Variety Pack includes: Lemon Tea, Peach Tea, Raspberry Tea and Sweet Tea. Package: 12 oz. cans only Availability: Now, year-round

Crook & Marker Spiked Coconut Variety PackCrook & Marker is introducing its Spiked Coconut Variety Pack just in time for summer, with Coconut Pineapple, Coconut Lime, Coconut Mango and Coconut Raspberry. These products are the latest additions to its portfolio. Package: 12 oz. cans only Availability: Now, year-round

Seagram’s Escapes Spiked Citrus PunchChase the sunset with pineapple, passionfruit and orange flavors with Seagram’s Escapes Spiked Citrus Punch. Perfect for all your summertime activities. ABV: 8% Package: 23.5 oz. cans only Availability: Now, year-round


NewPRODUCTSNight Shift Santilli American India Pale Ale

Night Shift’s flagship American IPA is named after Santilli Highway, the street in Everett that the brewery calls home. They first brewed this beer in 2015 as a batch of a rotating series, Morph. This batch was too good to become a distant memory, and thus, Santilli was born. Consistent,

accessible, and rooted in the spirit of innovation, Santilli makes a great addition to whatever your craft may be. In 2016, Night Shift was honored to take home the Bronze medal in the American-style India Pale Ale category at the World Beer Cup for Santilli. ABV: 6% Packages: 16 oz. cans and draught Availability: Now, year-round

Night Shift Hoot Hard SeltzerHoot was inspired by NSB’s driving mission to “always create better”. Unlike many other seltzer brands that water down and back sweeten their seltzer, Hoot is fermented with wine yeast,

creating a naturally crisp and refreshing canvas to layer exciting and bright flavors. Night Shift sweats the details because they know the details lead to the best product. They do all of this because like their tagline implies, they “Give A Hoot.” Hoot Hard Seltzer is made with natural flavors and is available in: Pomegranate Tangerine, Raspberry Lime and Black Cherry Lemon. Gluten-free, 0 grams of sugar and only 90 calories. ABV: 4% Package: 12 oz. cans only Availability: Now, year-round

Night Shift The 87 American Double India Pale Ale

Lovingly named after their address in Everett, MA., The 87 delivers juicy hop bombs that remind Night Shift of their Taproom home. With crisp notes of sweet stone fruit that transport your taste buds to a tropical destination, The 87 is ready to sip no matter what the weather outside may be. ABV: 8% Packages: 16 oz. cans and draught Availability: Now, year-round

Night Shift Nite Lite Craft Light LagerCraft drinkers deserve delicious light beer. Night Shift is raising the light beer standard and coming after macro light brands with Nite Lite, an unfiltered, unpasteurized, all natural, craft light lager that everyone can get excited about. Coming in at only 120 calories and 4.3% ABV, Nite Lite is perfect for your next tailgate, barbecue, concert or sporting event. Upgrade your light beer choice! #macronuisance ABV: 4.3% Packages: 12 oz. cans, 16 oz. cans and draught Availability: Now, year-round

Night Shift Lime Lite Craft Light Lager with LimeMacro light beers with subpar flavors have owned the light beer space for too long, help Night Shift raise the bar and compete against big beer on their own

turf! At 4.3% ABV and 120 calories per serving, Lime Lite features natural lime

in its recipe. Like Nite Lite, Lime Lite is unfiltered, unpasteurized, and

preservative-free. It sips super refreshing and crisp, with a hint of lime citrus.

ABV: 4.3% Packages: 12 oz. cans and 16 oz. cans Availability: Now, year-round

Night Shift Whirlpool New England Pale AleNight Shift’s flagship New England pale ale is brewed with a malt bill of wheat, oats, and barley; Mosaic and Summer hops are used in the kettle, and is dry-hopped with another round of Mosaic. Whirlpool pours straw yellow and slightly hazy. Expect aromas of peach and mango, with notes of ripe citrus and a crisp finish. Wonderfully drinkable and remarkably refreshing, Whirlpool pairs well with whatever life may bring. ABV: 4.5% Packages: 16 oz. cans and draught Availability: Now, year-round


NewPRODUCTSCorona Hard Seltzer Variety Pack

The #1 most refreshing beer is bringing a lighter, less filling option to the hard seltzer category. Corona Hard Seltzer, the only 0g carb, all Corona, hard seltzer. With 0g carbs, 0g sugar, 90 calories, 4.5% ABV and gluten-free, Corona Hard

Seltzer is a tasty, better-for-you alcoholic beverage rooted in Corona’s chill attitude and high-end credibility. This 12-pack can variety includes: Tropical Lime, Cherry, Blackberry Lime and Mango. ABV: 4.5% Availability: Now, year-round

Switchback Karsten Premium Lager

Switchback Karsten Premium Lager is a brand new package from the Burlington Vermont brewer that’s unfiltered and 100% naturally carbonated. This brew is lagered 6 weeks for the ultimate clean, crisp

taste. ABV: 5.1% Package: 12 oz. cans only Availability: Now, year-round

Great North IPA 16 oz. CansWorld Beer Cup Silver Medal winning Great North IPA is now available in 16 oz. can 4-packs and 12 oz. can 12-packs! ABV: 7% Packages: 12 oz. cans, 16 oz. cans and draught Availability: Now, year-round

Great North Tie Dyed 16 oz. CansThis dry-hopped pale ale is aromatic and refreshing. Brewed with Citra, Amarillo, and Cascade hops, this lively beer is light, crisp, and packed with flavor. Now available in 16 oz. can 4-packs and 12 oz. can 12-packs! ABV: 5.4% Packages: 12 oz. cans, 16 oz. cans and draught Availability: Now, year-round

High Noon Sun Sips LimeHigh Noon Sun Sips Vodka & Soda Lime has fresh juicy lime flavor with hints of lemon in a crisp, lively sparkling water. Only 100 calories & gluten free. ABV: 4.5% Package: 12 oz. cans only Availability: Now, year-round

High Noon Sun Sips PeachHigh Noon Sun Sips Vodka & Soda Peach has fresh ripe peach flavor with hints of sweet nectar in a crisp sparkling water. Only 100 calories & gluten free. ABV: 4.5% Package: 12 oz. cans only Availability: Now, year-round

High Noon Sun Sips Variety PackHigh Noon Sun Sips are the easy drinking, always socializing, great tasting, sun-toasting, blue sky celebrating, memory-making, awesomeness, in a can,

hard seltzer. High Noon Sun Sips Variety 8 Pack includes these refreshing flavors: Grapefruit, Watermelon, Black Cherry and Pineapple. ABV: 4.5% Package: 12 oz. cans only Availability: Now, year round

Willie’s Pineapple & LimeWillie’s Superbrew is ringing in the summer with a taste of the tropics. Willie’s Pineapple & Lime is crisp, light and the perfect complement to a sunny afternoon. The pineapple is vibrant and refreshing from the very first sip. A splash of lime in the background balances the pineapple’s medium sweetness and leaves you with light citrus notes. Both the notes of pineapple and lime are enhanced by a hint of sea salt. ABV: 4.5% Package: 12 oz. cans only Availability: Now, year-round

Willie’s Variety Pack including Blueberry & LemonAll the flavors you love from Willie’s will now be available in a convenient variety pack. The 12-can variety pack will include original favorites like, Pomegranate & Açai, and Mango & Passionfruit, along with their new releases Pineapple & Lime, and Blueberry & Lemon, which is exclusively available in the variety pack. All four offerings complement each other for a delightfully refreshing variety pack sure to keep fans exploring until they find their new favorite. ABV: 4.5% Package: 12 oz. cans only Availability: Now, year-round


NewPACKAGESCape Line RebrandCape Line sparkling cocktails are getting a fresh makeover. The light and airy sparkling cocktail packaging will be replaced by a darker-hued, bold pack color, helping underscore Cape Line’s

full-flavor cocktail taste to shoppers and further helping it stand out from seltzers on the shelf. Cape Line should be shelved with other FMBs such as Mike’s and Rita’s, which will improve purchase intent by 25%. This will coincide with Cape Line’s media campaign launch in June, which includes TV, OOH and digital assets, set to position Cape Line against traditional cocktails while differentiating from seltzers with sparkling, full-flavor taste and better-for-you messaging. Availability: Now, year-round

Miller Lite Americana PackagingMiller Lite’s getting in the patriotic mindset with Americana packaging just in time for Memorial Day and Independence Day celebrations, in times where we all come together as a nation. This is a

great opportunity for retailers to work with merchandisers to build great displays. They’ll also be giving away tons of merchandise perfect for summer activities, whether you are indoors or outside – all fans have to do to enter, is scan the Snapcode on the aluminum “Summer Pints” available on and off-premise. Availability: Now!

Coors Light Summer PackagingCoors Light is ready to chill along with everybody else this summer, decked out in thermochromic shades. For a limited time, fans can get their hands

on mountain-cold refreshment in these unique color-changing cans, perfect for backyard barbecues or days at the beach, ready to chill on any hot sunny day. They’re sure to inspire people to stock up and chill out this summer. Availability: Now!

Mike’s Party Pack RefreshThis summer, Mike’s Party Pack will include a new flavor: Mike’s Hard Pineapple Strawberry, exclusive to this 12-pack variety, which also includes: Hard Lemonade, Hard Black Cherry Lemonade and Hard Strawberry Lemonade. Availability: Now, year-round

Smirnoff Hard Seltzer 4 Ways to Rosé Variety Pack – Bachelor EditionThe Will You Accept This Rosé program is back with a new Bachelor-themed Smirnoff Seltzer 4 Ways to Rosé 12-pack, which includes: Raspberry Rosé, Pink Apple Rosé, Strawberry Rosé and White Peach Rosé. The partnership continues with the Bachelor franchise and will be showing up in stores with Bachelor POS and NEW Bachelor-themed packs to execute in store. There will be social media involvement from past and current cast around the Smirnoff Seltzer Rosé varieties. Availability: Now!

Smirnoff Hard Seltzer Variety Pack RefreshThe Smirnoff Hard Seltzer 12-pack Variety has been renovated to clearly call out “Zero Sugar.” It still includes the same great flavors, with only 90 calories and 1g carbs: Berry Lemonade, Piña Colada, Raspberry Rosé and Cranberry Lime. Availability: Now, year-round

Harpoon IPA Package RefreshNew England’s original IPA is getting a fresh new look! As enjoyable in 2020 as it was in 1993, Harpoon IPA will be looking better than ever as it undergoes a full package update. Balanced and refreshing with just a touch of citrusy hops, IPA is as versatile as can be, making it a perfect choice for all summer activities. Availability: Now, year-round

Smuttynose Finestkind IPA and Old Brown Dog Package RefreshFor 2020, Smuttynose Brewing Co. is relaunching its core beers with a cleaner, more contemporary look. Finestkind IPA and Old Brown Dog will feature big bold type, unique graphic elements and an appealing color story, Smuttynose is moving forward while embracing its roots! Availability: Now year-round

SeasonalSELECTIONS


When Demand Exceeds SupplyMany of our craft seasonal and specialty releases are available in limited quantities. Breweries only produce a certain amount of their specialty beers and Amoskeag does all they can to get as much product as possible. In addition, this magazine is compiled months prior to the decision made by the brewery to allocate their products to the wholesaler. Variations in production for some of these limited release offerings will fluctuate, resulting in lower quantities than anticipated. If you are interested in something you see in this publication and it is out of stock when you place your order, please contact your Amoskeag Beverages sales representative to discuss a similar product.

Samuel Adams Summer AleGolden, hazy and thirst-quenching, Samuel Adams Summer Ale is back to signal warmer days ahead. This American wheat ale boasts orange, lime and lemon peels to create a refreshing citrus aroma. Grains of paradise accent the crisp wheat character, with a subtle spice that finishes clean. Summer Ale is just right for wishing for summer or washing the season down. ABV: 5.3% Packages: 12 oz. bottles, 12 oz. cans and draught Availability: Now!

Harpoon Fantasy League Mix PackFantasy League Mix Pack is an assortment of 4 low-calorie session beers brewed with an abundance of modern hops and some wellness-minded ingredients. Whether you’re lacing up, cooling down, or riding the pine, you’re always a winner with this all-star lineup. The mix pack includes: Rec. League (Hazy Pale Ale), Farm League (Hoppy Farmhouse Ale), Bush League (Dry Hopped American Pilsner), and Night League (Session Black IPA). Package: 12 oz. cans only Availability: June

Mike’s Hard Watermelon LemonadeHold on for an intensely refreshing blend of ripe, juicy watermelon and tart lemonade. The liquid is dark pink in color and the aroma is of classic, freshly cut, ripe watermelons. Unlike the overly sweet, candy-like profile of other watermelon beverages, Mike’s Hard Watermelon Lemonade delivers an authentic, mouthwatering watermelon taste, before finishing clean, with no lingering sweetness. ABV: 5% Package: 12 oz. bottles only Availability: June

Two Roads Road JamRoad Jam is a wheat ale fermented with real red and black raspberries and accented with fresh lemongrass. It has a stunning red color and mouth-watering berry aroma and is fruity and refreshingly dry. ABV: 5% Packages: 12 oz. cans and draught Availability: Now!

Dogfish Head Sun-Day-FeelsInspired by brunch libations, Sun-Day-Feels is a beermosa sour brewed with viognier wine grapes,

blood orange juice and peach purée for ‘all the feels.’ Tart, spritzy and mimosa-esque, this summertime sipper received the highest rating on Dogfish Head’s Beer Exploration Journal (a program customers use to rate beers coming from the R&D brewhouse) during the summer of 2019. Part of the 2020-2021 Off-Centered Art Series, Sun-Day-Feels boasts bright, lively artwork by Dan Stiles. ABV: 6.5% Package: 12 oz. bottles only Availability: Now!

Shiner Sea Salt & LimeThis clear and bright, medium-bodied lager has just a hint of lime and sea salt. It’s as crisp and refreshing as a cannonball into the pool on a triple-digit day. ABV: 4% Package: 12 oz. cans only Availability: June

Sierra Nevada SummerfestSince their invention in the 1840s, pilsners have become the world’s most popular beer style. With a nod toward the original Czech tradition, Summerfest is brewed to feature the best Bohemian nature. Crisp, golden, dry and incredibly drinkable, Summerfest has a delicate and complex malt flavor and spicy and floral hop character. It’s the perfect warm weather beer. ABV: 5% Packages: 12 oz. bottles and 12 oz. cans Availability: Now!

SeasonalSELECTIONS


PRESS Blood Orange ChiliPRESS Premium Alcohol Seltzer is bringing some warmth with its new rotational flavor – Blood Orange Chili. This is the third rotational flavor for the independent, woman-owned alcohol seltzer brand and has hit the shelves in six-packs. PRESS Blood Orange Chili features velvety citrus notes that shine against a zing of fleeting heat and splash of mellowing sweetness. “I’ve been working to bring Blood Orange Chili to market for years,” said Amy Walberg, founder of PRESS Premium Alcohol Seltzer. “This flavor

is exotic, mischievous and totally unexpected. It’s one of my favorites, and I think people are going to love it!”

ABV: 4% Package: 12 oz. slim cans only Availability: Now!

Woodstock Inn Lost Time Double Dry Hopped Galaxy Pale Ale

Lost Time Double Dry Hopped Galaxy Pale Ale is a hazy New England pale ale, that is made with Comet and Galaxy hops. This beer has low bitterness and a great hoppy nose. Lost Time gets its name from an alien abduction that occurred near the brewery back in the 1960s.

ABV: 5.5% Package: 16 oz. cans only Availability: Now!

Woodstock Inn Lemon Blueberry Pale AleLemon Blueberry Pale Ale is a light refreshing pale ale that smells like lemons and tastes

like blueberries. Lemon Blueberry Pale Ale is straw in color, is incredibly refreshing and easy to drink. ABV: 4.4% Packages: 12 oz. cans, 16 oz. cans and draught Availability: Now!

Moat Mountain 20 Double IPAIn celebration of their 20th anniversary, Moat Mountain Brewing Co. presents 20 Double IPA. 20 Double IPA is a mildly bittered New England style, Double India Pale Ale. It marries the classic IPA hopping of the piney and spicy Chinook hop, with the modern tropical, stone fruit flavors imparted by the Galaxy hop from Australia. It has been an incredible

journey so far with many ups and downs, with the constant being great times shared with friends old and new. In Moat Mts.’s 20th year, they face the challenge of not being able to celebrate as closely with folks as they would like to, but look forward to being shoulder to shoulder with you at the Smokehouse once again. ABV: 8% Package: draught only Availability: late June

Moat Mountain Call It A Day! Double IPAFashionably late to the party, Moat Mt. definitely took their time perfecting this recipe for those who enjoy the pleasures of a delicious Double IPA… East Coast Style. It has tropical aromas and flavors of bright citrus

and juicy hops. Pineapple, tangerine, melon and stone fruit accentuate this tasty brew with a pleasant soft bitterness and clean finish. Get ready to call it a day! ABV: 8% Packages: 16 oz. cans and draught Availability: Now!

Allagash Truepenny PilsnerA truepenny: one both trusty and honest. This pilsner delivers on its promise of refreshment with a classic grain bill and noble hops. It distinguishes itself with a hint of wild beer, blended for balance. A beer that refreshes while it delights, a Truepenny. ABV: 5.5% Package: 16 oz. cans only Availability: June

Brooklyn Summer AleBrooklyn Summer Ale is a light and zesty beer brewed with warm weather adventures in mind. It’s the perfect companion for long summer days by the pool, in the yard, or anywhere else people unwind. ABV: 5% Packages: 12 oz. cans and draught Availability: Now!

Wachusett Summer Mix PackIt’s officially Summer Mix Pack season! All of Wachusett’s most refreshing beers of summer are now available in one wicked awesome 12-pack! Each mix packs contains 3 of each: Blueberry, Summer, Strawberry and Watermelon. Enjoy this Summer Mix Pack by land or by sea, but always remember to enjoy with friends. Package: 12 oz. cans only Availability: Now!

SeasonalSELECTIONS


Switchback Extra Pale Ale (XPA)Extra Pale Ale (XPA) is a hop-forward pale ale that employs

an abundant use of whole cone hops. Switchback has balanced the amazing bouquet and flavors that whole cone hops possess with a subdued malt character, creating a

crisp refreshing beer. They developed Extra Pale Ale as a test brew on their 5 gallon pilot

system utilizing Vermont grown hops from the UVM Hop Extension Program. Using whole cone hops created the challenge of reconfiguring the brew house just for this beer, and they are overjoyed with the resulting aromas and flavors of the Centennial, Chinook, and Cascade hops. ABV: 4.8% Package: 12 oz. stubby bottles only Availability: Now!

Smuttlabs Ring King Pineapple IPA

Brewed with real pineapple puree and a blend of Crystal, Citra, and Simcoe hops, Ring King is a refreshing and juicy take on your standard India Pale Ale. Bursting with a fruitful aroma and a hop-forward profile, this bright and bold golden IPA is all you need to feel like a winner today. ABV: 6.7% Package: 16 oz. cans only Availability: Now!

Rogue Combat WombatOozing aromas of citrus and tropical fruit, Combat Wombat glow a vivid gold. Notes of tart grapefruit and sweet blood orange battle in a barrage of flavor with a citrus hop profile, but reconcile peacefully in a sweet and fruity finish. ABV: 6.7% Package: 16 oz. cans only Availability: June

Rogue Marionberry SourRogue’s Marionberry Sour has sweet, fruity Marionberry notes up front with a tart, refreshing finish. Perfect for all your summer festivities. ABV: 6.5% Package: 16 oz. cans only Availability: June

Under the present circumstances, it’s tough for some craft breweries to release new innovations or seasonals. But many national craft beers are available and still in demand by customers returning to brands they trust and respect. Support craft by reminding your customers of these excellent core offerings.

Wachusett Blueberry AleNew England’s favorite blueberry ale, Wachusett Blueberry Ale has a wonderful aroma of fresh blueberries and is enhanced by a delicious flavor that gets fermented into this classic wheat ale. ABV: 4.5% Packages: 12 oz. cans and draught Availability: Now, year-round

SupportCRAFT

Dogfish Head SeaQuench AleSeaQuench Ale, a perfect beer for summer, is a session sour mash-up of a crisp Kolsch, a salty Gose and a tart Berliner weiss brewed in sequence with black limes, sour lime juice and sea salt. The resulting citrusy-tart thirst-slayer has captured the attention and hearts of beer, wine and margarita drinkers alike. Boasting amazingly tart and crisp flavors, with a touch of salt on the tongue and a bit of malt sweetness in the finish, SeaQuench Ale is as unique as it is refreshing. ABV: 4.9% Packages: 12 and 19.2 oz. cans and draught Availability: Now, year-round

Dogfish Head Slightly MightySlight in calories and carbs with mighty hop character, Slightly Mighty is a lo-cal IPA with all the flavors and tropical aromas of a world-class craft beer, but only 95 calories, 3.6g carbs, 1g protein and 0g fat per 12 oz. serving. Brewed with ‘lo-cal’ly grown and

malted barley, and a touch of monk fruit to add body and complexity without adding calories or carbs, Slightly Mighty throws tropical notes of pineapple, coconut, mango

and citrus, all while delivering an aromatic hoppiness that makes it oh-so drinkable. ABV: 4% Packages: 12 oz.

cans and draught Availability: Now, year-round


Allagash White 12 oz. CansAvailable for the first time ever in convenient 12 oz. 12-pack cans that can go anywhere and are perfect for all your summer activities. Allagash White features a refreshing balance of citrus and spice. Wheat, coriander and Curaçao orange peel round

out the flavor of this pale straw-colored, hazy beer. ABV: 5.2% Availability: Now, year-round

SingleCut Softly Spoken Magic Spells IIPAFar away across the field, there is a golden IIPA with a tropical, bright citrus, mild pine and smooth, soft lightly sweet malt that will take you home again. Softly Spoken Magic Spells is perfect for all your summertime activities. ABV: 8.6% Packages: 16 oz. cans and draught Availability: Now, year-round

Maine Craft Blueshine LemonadeBlueshine Lemonade features Maine Craft Distilling’s Blueshine Wild Maine Blueberry liquor and home-made lemonade. ABV: 7% Package: 12 oz. cans only Availability: Now, year-round

Great Rhythm Tropical Haze American IPAA hoppy, hazy IPA that will lead you to paradise, Tropical Haze is a year-round favorite. ABV: 6.8% Packages: 12 oz. can and draught Availability: Now, year-round

Stony Creek Cranky IPAAssertive hop character enhanced by a smooth malt backbone are what define this IPA. Cranky showcases citrus and tropical fruit hops balanced by notes of black pepper and pine. This IPA is cranky enough to satisfy your bitterest of dispositions. ABV: 6.8% Package: 12 oz. cans only Availability: Now, year-round

Baxter Stowaway India Pale AleDry-hopped with close to 500 lbs. of hops for every 240 barrels brewed, Stowaway’s bitter character is enticing for any veteran hop head, but also approachable enough for any beer drinker to tackle. This beer offers a balanced finish virtually unheard of in the style category. Stowaway IPA has a bold hop profile synonymous with a

West Coast IPA that is balanced out with a deep malt backbone. Stowaway has become an icon of Maine IPAs and is a perfect year-round brew. ABV: 6.9% Packages: 12 oz. cans and draught Availability: Now, year-round

SupportCRAFTSierra Nevada Wild Little Thing

This slightly sour wild little thing has just the right smack of tartness for serious refreshment, while guava, hibiscus and strawberry lend fruity-sweet depth and a bright pop of color.

ABV: 5.5% Packages: 12 oz. cans and draught Availability: Now, year-round

Sierra Nevada Hazy Little Thing IPA

With this beer, Sierra Nevada thought it was so good that they decided to serve it straight from the tanks – unfiltered, unprocessed and raw – to let all the fruit-forward hop flavors shine. The result is a hazy beer with modest bitterness and intense hop character. To

some, making an unfiltered hop bomb may seem crazy, but to Sierra, it’s a hazy little thing

called IPA. ABV: 6.7% Packages: 12 and 19.2 oz. cans and draught Availability: Now, year-round

Sufferfest Low-Calorie Mixed Pack

It’s not about winning or losing – Sufferfest Beer Company celebrates the effort. Purpose-brewed craft beer to complement your sweatiest occasions, this trophy case is a token of your hard work. Light on

calories, but big on flavor, this can variety pack includes: Sufferfest Head

Start Stout (130 calories), FKT Pale Ale (130 calories) and new Gut Check IPA (100 calories).

Inspired by those who seize the day, this low-cal IPA’s full body teems with flavor. Apple cider vinegar lends a bright tang, citrus aroma and a kick to match your grit. The Low-Calorie Mixed Pack will replace Sufferfest’s current variety pack. Availability: Now, year-round

Programs


Saint Archer Gold: Taste the GoldSaint Archer Gold is heading straight into summer with a renewed focus on the call-to-action, “Taste Gold This Summer” and corresponding retail thematic creative. A detailed playbook with occasion and feature ideas, along with summer programming, is in the works as well, so stay tuned!

Blue Moon Celebrates 25 YearsIt’s been 25 years since Blue Moon was brewed in The Sandlot on Coors Field. To thank fans for helping them reach for the moon over the past quarter-century, a variety of celebration-forward tools will be available at retail. More details to come!

Miller Lite Pool Float GiveawayMiller Lite is making summer instantly better with the chance to win a branded pool float. Shoppers who buy two 18-packs of cans or bottles or one 30-pack of Miller Lite, can complete an official mail-in offer form, along with proof of purchase to snag a Miller Lite pool float – and float the day away with friends for a little Miller Time.

Programs


Corona Light Sponsors Jason Aldean’s Summer TourCorona Light is proud to partner with Jason Aldean as the official beer of his 2020 summer tour, continuing Corona Light’s investment in country music. Jason Aldean is the #1 all-time selling digital male country artist with five certified platinum albums. He has had numerous #1 hits, four consecutive #1 albums on the Billboard charts and has shattered over 40 venue attendance records. This partnership will be supported by co-branded Jason Aldean and Corona Light POS and local activations. Corona Light will also be hosting a private concert with Jason Aldean in Miami in October. (Note: Tour is currently proceeding as planned but is subject to change pending social distancing guidelines and local government directives).

Corona Supports National Restaurant Association Employee Relief FundCorona is supporting their partners in the service industry by proudly donating $1,000,000 to the National Restaurant Association Employee Relief fund. This fund was created to help restaurant industry employees experiencing extraordinary hardship in the wake of the COVID-19 outbreak. Through this fund, grants will be made to restaurant industry employees who have been impacted by COVID-19, including a decrease in wages or loss of employment. This fund is operated by the National Restaurant Association Educational Foundation, whose mission is to attract, empower and advance today’s and tomorrow’s restaurant and foodservice workers. Learn more at RERF.US.

Programs


Lighten Up the Summer Grilling Season with Corona Premier and Corona Hard SeltzerGrilling tasty food with a beer in hand is a classic way to make the most of summer. This year, Corona Premier and Corona Hard Seltzer are bringing betterment to grilling by reminding consumers that Corona offers a beer and a hard seltzer that perfectly balances their desire for a great grilling experience and a healthier lifestyle. This program will be supported by year-round POS, a partnership with Weber, including co-branded kettle grills and merchandise, and a national digital and social media campaign featuring collaborations with relevant grill masters and features within recipes. Additionally, Corona is featuring shoppable recipes on Pinterest, with beautiful photography of easy-to-make grilling and recipe ideas to lighten up the grill this summer.

Modelo Supports First Responders FirstWe’re in this fight together. That’s why Modelo is partnering with the First Responders First initiative, in support of the health care professionals on the frontline of the COVID-19 fight. Modelo’s commitment includes a $500,000 donation to the initiative to provide essential supplies, equipment and resources to protect healthcare workers on the frontlines. Additionally, Modelo will redirect marketing resources to help raise awareness of #FirstRespondersFirst via a national television advertising campaign. As frontline healthcare workers step forward to address this public health challenge, their own health is threatened because of shortages in personal protective equipment including gowns, gloves and masks. #FirstRespondersFirst, in partnership with the Entertainment Industry Foundation, is launching a fundraising call to action to help address these needs. Donations to #FirstRespondersFirst will provide essential supplies, equipment and resources for protecting frontline healthcare workers and their patients. Visit ModeloUSA.com/FirstRespondersFirst for more information.

Programs


Samuel Adams Restaurant Strong FundIn immediate response to the Covid- 19 closures in Massachusetts, Samuel Adams partnered with The Greg Hill Foundation to establish the Restaurant Strong Fund with the goal of providing immediate relief to the vulnerable bar and restaurant community in the form of $1,000 individual grants.

Samuel Adams quickly realized the level of need surpassed Massachusetts and the desire to help was even greater. They expanded Restaurant Strong Fund to include 20 total states nationally and Sam Adams kick started funding in each location with $100K, bringing its total commitment to over $2 million. Nearly $3 million has been raised for bar and restaurant workers through the Restaurant Strong Fund.

By Boston. For America.Red, white and brew. As one of the largest independent brewers, Sam Adams is celebrating the biggest beer holiday of the year: Fourth of July. Thematic POS will nod to Sam Adams’ hometown of Boston with a By Boston. For America. message supporting the flagship Boston Lager.

Samuel Adams Celebrates Summer with the Perfect PairingSamuel Adams will be celebrating “The Perfect Pairing” of Sam Adams Summer Ale with a limited-edition Cape Cod Chips flavor that complements Summer Ale ingredients. Co-branded displays will be available and joint coupon offers where valid to support this summer staple and help drinkers bring summer home.

America Parties with TeaThe Twisted Tea “America Parties with Tea” POS and packaging program will remind drinkers that Twisted Tea is the perfect addition for summer celebrations, no matter how you party. Building on 2019’s success, eligible markets will feature a limited-edition on-pack promotion for a redeemable mason jar. And, Twisted Tea Bag ’N Box packaging will see a spirited “Big Ol’ Bag of Freedom” special design from Memorial Day to Labor Day that turns up the fun of Twisted Tea.

Programs


Sierra Nevada: The Official Beer of CampingThe Official Beer of Camping is a 360-degree summer campaign that reinforces Sierra Nevada’s Enjoy Outdoors national media messaging and positions Sierra Nevada Pale Ale as the Official Beer of Camping. Camping-themed displays encourage shoppers to pick up SNBC cans and additional supplies for their outdoor summer adventures.

Dogfish Head Shark Attack!Dogfish Head Shark Attack! is a multi-touch program that will run in July to drive displays and features of 60 Minute IPA, Slightly Mighty and SeaQuench Ale. Shark Attack! will feature:

• Summer-centric point-of-sale pieces – inflatable sharks, beach towels, beach chairs, etc.

• Line pricing for 60 Minute IPA, SeaQuench Ale and Slightly Mighty.

• Brand-funded samplings of 60 Minute IPA, SeaQuench Ale and Slightly Mighty at on-premise locations (if applicable).

• A couponing program offering consumers $5 back with the purchase of one 12-pack of 12 oz. cans, two 6-packs of 12 oz. cans or four, single-serve 19.2 oz. cans of 60 Minute IPA, SeaQuench Ale and/or Slightly Mighty.

• A national text-to-win campaign in collaboration with YETI. The grand prize winner will receive a trip for two to the ‘YETI Weekend’ at the Dogfish INN.

Programs


Stars, Stripes and Seltzer Backyard BashConsumers can celebrate summer with Smirnoff Hard Seltzer Red, White & Berry and enter, via text, to win a Backyard Bash kit including a grill, chairs, tent, speaker, cooler, cornhole game and a $500 gift card!

For a limited time, the Funshine Gilroy can is back to support Guinness Draught throughout the summer months in the off-premise. In addition, surfer summer-themed POS will remind consumers that Guinness is a beer to be enjoyed all year long!

Smirnoff Ice Red, White & Berry Pets for VetsTo celebrate the launch of Smirnoff Hard Seltzer Red, White & Berry, Smirnoff is donating $50,000 to Pets for Vets, an organization that rescues and matches shelter dogs with American veterans suffering from combat stress and other emotional issues.


Celebrate Shark Month with NarragansettOnce again this year, Narragansett will celebrate shark month in July with 1975 Retro JAWS cans available in all Narragansett Lager 12 oz. can multi-packs (30-pks, 18-pks, & 12-pks) this summer. And there will be plenty of custom JAWS-themed signage available and display standees.

Celebrate International Sushi Day with SapporoJune 18, 2020 marks the 6th annual International Sushi Day. Nothing compares to the perfect combination of fresh sushi and delicious Sapporo beer. Sapporo will offer engaging retail marketing assets and encourage Sapporo fans to not only embrace the day, but also become a part of it with a 360º marketing strategy – including a digital promotion where fans have the chance to enter to win an International Sushi Day kit, which includes Sapporo-branded merch.

Harpoon IPA and the Pan-Mass ChallengeFor 22 years, Harpoon has been the proud beer sponsor of the Pan-Mass Challenge, the largest athletic fundraising event in the country. In addition to pouring Harpoon beer throughout the PMC weekend (Aug. 1-2), during the month of July, they’ll be donating a portion of proceeds from every case and keg sold of Harpoon IPA directly to the PMC and will be creating program-specific POS to help drive purchase at retail. Cheers to all riders, volunteers and donors who fund life-saving cancer research and treatment year after year!

Programs

510 Hall StreetBow, NH 03304-3105

North Conway’s Moat Mountain Smoke House and Brewery Celebrates 20 Years in JulyThe Moat Mountain Smoke House and Brewery celebrates 20 years of serving North Conway, NH, this summer.

“We opened Fourth of July weekend in 2000, and we had bar customers, but nobody even sat in the dining room,” co-founder Vicky Valentino recalls. Twenty years later, the Smoke House is one of the most popular dining destinations in the Mount Washington Valley – and getting a table in the dining room on a summer night is worth the wait.

The Brewery began in the basement of the Smoke House, and on New Year’s Eve 2013, the expanded Brewery in the historic Limmer Barn rolled out its first brew – Iron Mike Pale Ale.

To celebrate 20 years, the Brewery will debut a new Double India Pale Ale called “20” as well as extending the can release of the Hoffman Weiss, a traditional Bavarian-style wheat beer that was one of the Brewery’s first ever beers.

“We are humbled that we’ve been around 20 years,” says co-founder Stephen Johnson. “We couldn’t have done it without the support of our Valley friends and family, all the

restaurants that pour our beer, the stores that stock our cans, and our distributor partners, especially Amoskeag, who takes care of all of New Hampshire for us.”

Join us this summer for a pint and meal with good friends and stay tuned for more celebrating in 2021, when Moat Mountain will celebrate a legal 21 years. Cheers!

think hard seltzer is on fire? you haven’t …...• 90% of hard seltzer sales occur in the...

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