inform, influence + inspire by thinking in pictures
David Armano, VP Experience Design, Critical Mass // criticalmass.com
Logic + Emotion // darmano.typepad.com // Twitter @armano
Which of your 5 senseswould you fear losing most?
The eyes are not responsible
when the mind does the seeing.~Publilius Syrus
this is simplicity
Source: Picol http://vimeo.com/2696386
this is how you get there.
Source: Dave Gray
A picture is worth athousand words is a
saying/cliche that refers to theidea that complex stories canbe described with just a singlestill image, or that an image
may be more influential thana substantial amount of text.
~wikipedia
Thinking Visually In
4 “M”s
Source: Information Architects (2007)
metaphor
Source: Stephen P. Anderson
model
Source: Dan Roam
mindmap
manifest
you are here
1. Empathize: See the world as a child
ObserveNotice the little things that
others miss
AskAsk questions, even silly
ones
ExploreEntertain your curiosity
2. Memorize: Commit thoughts to memory
Dave Gray
(Can Draw)
Me
(Can’t Draw)
3. Analyze: Take a step back
you
your subject
4. Synthesize: Filter signal from noise
input
synthesis
output
5. Visualize: See it, then do it
6. Materialize: make it tangible, make it stick
A checklist for thinking visually…
+
Why it matters
Gets people’s attention quickly
Helps us to learn faster + more effectively
Lets people do their own thinking
Helps us tell stories
Where to start
tufte gray
roam krug
And a word of advice
can’t do this
without this
inform, influence + inspire by thinking in pictures
David Armano, VP Experience Design, Critical Mass // criticalmass.com
Logic + Emotion // darmano.typepad.com // Twitter @armano