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THINKING ABOUT

SELLING

YOUR HOME?

CHECK OUT KNOXVILLE REAL ESTATE TEAM

Knoxville Real Estate Team

KnoxvilleRealEstateTeam.com (865) 694-5904 Office (865) 804-6214 Cell

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The Knoxville Real Estate Team and

The Keller Williams Advantage No. 1 ranked Real Estate Franchise on the 31st Annual Franchise 500 List (Entrepreneur Magazine) The Second Largest Real Estate Franchise Operation in United States (Real Trends) Highest in overall satisfaction ratings from home buyers among the largest full-service real estate firms for 2008 - 2010 (J. D Powers and Associates)



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Marketing Advantage

As Keller Williams Professionals The Knoxville Real Estate Team will…

Provide you with professional, personalized service Monitor all details and coordinate all the marketing activities for the sale of your home Show your property to qualified buyers Present all written offers Facilitate the closing Represent your interest above all others Be readily available to answer your questions and concerns



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Marketing Advantage You deserve more than the traditional agent marketing: a sign in your yard, fliers in a box and an occasional open house. Our proven Marketing System offers traditional and proprietary marketing tools, systems and services to

help get your home sold: Extensive internet presence Targeted E-Mail Communication Social Media Website - Facebook - Twitter - YouTube KWLS (Keller Williams Listing Service) Buyer lead distribution program Client Lead Reporting System



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Our Team Experience: Our team has a half century of combined experience in the real estate business. We have strong family ties to east Tennessee, where we have returned after experiencing life in the far corners of the country. We are all full time professionals, who work each day to know all aspects of our market – from cozy condos to lake front property. We bring a wealth of experience from building homes to buying and selling investment property. We partner with a few select commercial agents to better serve our clients. We have been involved in many personal transactions, so we understand the needs and wants of both sellers and buyers. We service Knox, Blount, Anderson, Roane, and Loudon counties. If real estate is involved, we can handle it for you.



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OUR TEAM MEMBERS

Michael O’Rourke – Lead Agent and Listing Specialist Laura Flowers – Buyer Specialist Whitney Carter – Buyer Specialist



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AWARDS

Top 10% of all agents in Knoxville MLS Top 10% of Keller Williams Knoxville (160 Agents) Multiple Years Multi-million Dollar Producers KAAR Gold Award of Excellence 2011



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Sandra D, Knoxville I wanted to say hi and tell you how much I am enjoying the home you helped me to get. Thank you so much for all the help you gave us. You helped me achieve my dream. You have been a friend and a blessing in my life. I can never say thank you enough.

OUR RAVING FANS

Gray & Karen K, Sevierville My wife and I were looking for a special place for our retirement years and we were very picky and under considerable time constraints. Mike worked tirelessly and way beyond our expectations to help us find our piece of heaven…His knowledge and years of experience in home construction also helped when we had some structural issues found during the home inspection….I have never worked with better real estate professional.

Sandi L, Kingston Our experience with M and L Real Estate was a very positive one…Extra guidance to protect our interests was provided during our purchasing process and was truly appreciated. We not only consider Michael as our realtor, but also someone we want to stay in touch with. These are great folks to help you with your next home purchase or sale.



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OUR RAVING FANS

Kathy A, What a pleasure it was to work with Michael on finding a house for our son Brad while he was stationed in Afghanistan and we are living in Ohio. He was such a great help and so easy to work with on all factors of finding the right home in Oak Ridge. It is amazing what can be done by using his professional help and the newest technologies available. We plan to use the services of M and L Real Estate again when the time arises. You can’t go wrong with Michael and Laura!

Nick & Lori P, Harriman The year 2011 has been the adventure of a lifetime for this Army family, and that adventure could not have taken place without the outstanding help of Michael O’Rourke…We gave Michael our parameters of what we were interested in, only had short weekends to come down from DC to see them and try to make a decision that was for better or worse going to be our last move. No easy feat, but Mike made it so easy for us. Once we found the place, he stepped in to take care of many of the processes that would have required one of us down here to deal with. We are so ever grateful for someone who went above and beyond the call of duty for two strangers. Michael was prompt, courteous, and generous with his time and stayed right on top of things as they progressed towards the closing.. What we have learned was immeasurable and we made new friends

in Mike & Laura that we will cherish always.



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Keller Williams Culture “WI4C2TS”

Win-Win Or No Deal Integrity Do The Right Thing Customers Always Come First Commitment In All Things Communication Seek First To Understand Creativity Ideas Before Results Teamwork Together Everyone Achieves More Trust Begins With Honesty Success Results Through People



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Locations We have two signature locations right in the center of things in Knoxville - Bearden Hill which is convenient to downtown, North and South Knoxville and Fountain City. Farragut which is convenient to west Knoxville, Lenoir City, Loudon and Roane Counties

In addition, we have arrangements with several affiliates in Maryville and Oak Ridge to use their offices so that we can better serve our clients in those geographic locations.



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How We Find Buyers For

Your Home



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Keller Williams Listing System When you list with me, we’ll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites. Just a few of the most popular ones are listed here.



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Attracting Buyers

We have an aggressive strategy for attracting home buyers to our listings. By distributing your listing information, along with photographs to a wide array of consumer websites – over 350 of them! Our team website, www.KnoxvilleRealEstateTeam.com is quite simply the best tool around to attract and retain interested buyers. The comprehensive information and immediate professional response from our Team has proven successful over and over again. Did you know that almost 90% of buyers start their home search on the internet? Did you know that one in three buyers find the house they purchase on the internet? Did you know that 82% of buyers use a real estate agent?

We get your property noticed!

http://www.knoxvillerealestateteam.com/







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Real Estate Agent Internet Yard Sign Friend, Relative Home Builder Newspaper Ad Directly from Seller

Series1

Where Buyers Found Home They Purchased

National Association of Realtors, 2009



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Listing Preparation The Knoxville Real Estate Team takes extra care in Accurate listing information: ⌂ Compelling Photos ⌂ Maximum number of Photos ⌂ Correct and Complete Information ⌂ Links to additional info for agents ⌂ Clear Driving Directions ⌂ Seller Review of MLS Listing Sheet ⌂ Disclosures prepared in advance for interested parties ⌂ In-depth study of neighborhood market to determine recommended sales price

Pre-Listing Recommendations ⌂ The Knoxville Real Estate Team will visit your home prior to listing in the MLS ⌂ Based on our knowledge and expertise of “What Sells” we will give you suggestions to help your home stand out above the competition ⌂ We will refer you to a professional stager if you require those services

Property Showings ⌂ The Knoxville Real Estate Team makes every effort to make showings happen! ⌂ Team Members Available by phone, text, email to answer questions ⌂ We work cooperatively with all 3,000 agents of Knoxville Association of Realtors.



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A World Class Web Presence

www.KnoxvilleRealEstateTeam.com

Visit our website to see firsthand a buyer’s experience….. You’ll see why our user-friendly site gets over 2,000 visitors a month and most of them stay to view properties! Developed and staffed by professionals who ensure the highest level of SEO (Search Engine Optimization) and 24/7 support Supported by a robust paid-advertising campaign funded by the Knoxville Real Estate Team Proven to be the area’s ultimate search engine Constant positive feedback about ease of use and complete info





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Pricing your property competitively will generate the most activity from agents and buyers. Pricing your property too high may make it necessary to drop the price below market value to compete with new, well-priced listings.

PRICE RIGHT - ATTRACT BUYERS



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It is very important to price your property at competitive market value when we finalize the listing agreement.

PRICING MISCONCEPTIONS

WHAT

YOU

PAID

WHAT

YOU

NEED

WHAT

YOU

WANT

WHAT YOUR

NEIGHBOR

SAYS

WHAT

ANOTHER

AGENT

SAYS

COST TO

REBUILD

TODAY

Buyers and Sellers Determine Value

The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market. Buyers make their pricing decision based on comparing your property to other properties SOLD in your area. Historically, your first offer is usually your best.



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Price Ahead of the Market - Buyer’s Market

If sellers fall behind a market with falling home values, they can end up chasing the market down, because home values are always falling faster than their price reductions.



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Price Ahead of the Market – Seller’s Market

In a market with rising home values, if a seller wants a price that’s ahead of the market, the market may go up enough to make that price attractive for buyers. Time can cure some mistakes and make people look smart.



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Price Right – Time on Market Works Against You

If you want to compete, be competitive. The buying market has a short attention span. Pricing your home right the first time is key. Proper pricing attracts buyers. An overpriced house will not sell. We want to generate offers before the market moves on to newer listings.



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Our Commitment to You

In this presentation, the Knoxville Real Estate Team has provided you with an outline or our expertise and that of our firm. We hope that we have demonstrated why the Knoxville Real Estate Team at Keller Williams Realty is the best choice to market and sell your home. I would like to extend my personal and professional commitment to you:

The Knoxville Real Estate Team will:

Provide you with excellent service an d support Communicate with you every step of the way Represent your interests ethically and professionally Make every effort to sell your home promptly and at a fair price

Let the Knoxville Real Estate Team Go to Work for You Now !

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