thinking about your audience
TRANSCRIPT
Thinking about your
AudienceFoundation Production
All media texts are made with
an audience in mind and
your production should be
no exception
All media texts are made with
an audience in mind and
your production should be
no exception
Do you think there
would be an
audience for your
film?
If not no one would
finance the
production.
You must know and
find your audience.
You must know and
find your audience.
As a media producer you
need to know thingslike the…
• age
As a media producer you
need to know thingslike the…
• age
• gender
As a media producer you
need to know thingslike the…
• age
• gender
• class
As a media producer you
need to know thingslike the…
• age
• gender
• class
• ethnicity
As a media producer you
need to know thingslike the…
• age
• gender
• class
• ethnicity
• location
As a media producer you
need to know thingslike the…
• age
• gender
• class
• ethnicity
• location
• income bracket
This is called the audienceDemographic
Once you know this
you can make sure
your text is going to
appeal to your
audienceDemographic
You also need to
consider how your
audience is going to
react to or engage
with your text
You also need to
consider how your
audience is going to
react to or engage
with your text
We can try to predict
reaction by considering…
We can try to predict
reaction by considering…• audience engagement
We can try to predict
reaction by considering…• audience engagement
• audience expectations
We can try to predict
reaction by considering…• audience engagement
• audience expectations
• audience foreknowledge
We can try to predict
reaction by considering…• audience engagement
• audience expectations
• audience foreknowledge
• audience identification
We can try to predict
reaction by considering…• audience engagement
• audience expectations
• audience foreknowledge
• audience identification
• audience placement
We can try to predict
reaction by considering…• audience engagement
• audience expectations
• audience foreknowledge
• audience identification
• audience placement
• audience research
We can try to predict
reaction by considering…• audience engagement
• audience expectations
• audience foreknowledge
• audience identification
• audience placement
• audience research
A text has no
meaning until it is
read or decoded by
an audience
A text has no
meaning until it is
read or decoded by
an audience
Encoding & Decoding
There are many theories
which attempt to explain
how an audience
receives, reads and
responds to a text.
There are many theories
which attempt to explain
how an audience
receives, reads and
responds to a text.
Audience
TheoryFoundation Production
These theories help us to
deconstruct the
relationship between
audience and text
The Hypodermic Needle Model
Sometimes referred to as the Silver Bullet
Model (Schram1982), this is the idea that
the mass media are so powerful that they
can 'inject‘ their messages into the
audience.
The Hypodermic Needle Model
Sometimes referred to as the Silver Bullet
Model (Schram1982), this is the idea that
the mass media are so powerful that they
can 'inject‘ their messages into the
audience.
The Hypodermic Needle Model
Sometimes referred to as the Silver Bullet
Model (Schram1982), this is the idea that
the mass media are so powerful that they
can 'inject‘ their messages into the
audience.
The Hypodermic Needle Model
The Hypodermic Needle Model
The Hypodermic Needle Model
The idea that an audience can be precisely
targeted by a “magic bullet”. Then they
irresistibly fall down when hit by the bullet.
The Hypodermic Needle Model
The idea that an audience can be precisely
targeted by a “magic bullet”. Then they
irresistibly fall down when hit by the bullet.
In brief - it is the idea that the makers of
media messages can get us to do whatever
they want us to do.
The Two Step Flow Model
The Two Step Flow Model
• A more sophisticated idea...
The Two Step Flow Model
• A more sophisticated idea...
• Ideas are filtered through opinion leaders
The Two Step Flow Model
• A more sophisticated idea...
• Ideas are filtered through opinion leaders
The Two Step Flow Model
• A more sophisticated idea...
• Ideas are filtered through opinion leaders
• This waters down the message
diminishing the power of the media
The Two Step Flow Model
• A more sophisticated idea...
• Ideas are filtered through opinion leaders
• This waters down the message
diminishing the power of the media
What is the third theory?
Please review these theories and research this for
yourself.
Make sure there is content on your blog to show
that you have thought about your audience and
understand these theories