thinking of using lean in sales and marketing
TRANSCRIPT
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Presented by Joe Dager of Business901
“Sales and Marketing have never been against systemizing the process.
They have been against being systemized by the process.”
– Peter Scholtes
Lean Marketing
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Presented by Joe Dager of Business901
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Map Value Stream Current State Metrics Value Add/Non Future
State Kaizen
Presented by Joe Dager of Business901
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Presented by Joe Dager of Business901
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Design ThinkingEmpathize Define Ideate Prototype Test
Presented by Joe Dager of Business901
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Mapping Funnel Thinking
Presented by Joe Dager of Business901
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Presented by Joe Dager of Business901
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Lean Thinking• Identify Value• Map Value Stream• Create Flow• Establish Pull• Seek Perfection
Presented by Joe Dager of Business901
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Lean Thinking• Identify Value = Job To Be Done• Map Value Stream = Customer Journey thru
Use• Create Flow = Rhythm• Establish Pull = Adaptive, Agility• Seek Perfection = Continuous Learning
Presented by Joe Dager of Business901
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Lean ThinkingStandar
d
Do
Check
Act
Plan
Do
Check
Act
Presented by Joe Dager of Business901
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Lean StartupTM
Build
Measure Learn
Explore
Do
Check
Act
Presented by Joe Dager of Business901
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Lean Thinking
Explore
Do
Check
Act
Standard
Do
Check
Act
Plan
Do
Check
Act
Presented by Joe Dager of Business901
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Sales and Marketing have never been against
systemizing the process. They have been against being
systemized by the process.
Presented by Joe Dager of Business901
![Page 15: Thinking of using Lean in Sales and Marketing](https://reader035.vdocument.in/reader035/viewer/2022070603/58729d4e1a28ab07208b4fb7/html5/thumbnails/15.jpg)
Presented by Joe Dager of Business901
Ask not what Sales can do for Lean
Ask what Lean can do for Sales
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Presented by Joe Dager of Business901
Business901.com
Lean Marketing