thinking outside the book: creating ebook success in the organisation
DESCRIPTION
Keynote presentation for Springer eBook Summit, February 2010. This presentation provides an overview of eBook trends, examples demonstrating quantitative and qualitative ROI, and examples for driving adoption of eBooks in the organisation.TRANSCRIPT
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THINKING OUTSIDE THE BOOK
Scott Brown, Social Information Group
Springer eBooks Summit for Corporate and Government Libraries
09 February 2010
Creating eBook success in the organisation
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ABOUT ME
Background
Managing digital content, information specialist, trainer at Sun Microsystems
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TODAY'S AGENDA
eBooks
Quick overview of eBook trends
Adoption at Sun: Why eBooks?
How do they fit into today’s social information environment?
Driving user adoption
ROI
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THE FUTURE?
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“A-HA” MOMENT #1
NOT EITHER/OR...
AND/PLUS
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AND...AMAZON KINDLE
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AND...APPLE IPAD
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AND...EBOOK SALES TRENDS
US Trade Wholesale Electronic Book Sales, 2002 – Q3 2009
Source: International Digital Publishing Forum (IDPF)
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WHERE ARE WE ON THE
ADOPTION CURVE?
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WHERE ARE WE ON THE
ADOPTION CURVE?
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“A-HA” MOMENT #2
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“A-HA” MOMENT #2
CONTENT
+
FUNCTIONALITY
FOR EVERYONE
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EBOOKS AT SUN – WHY SO MANY?
SpringerLink
One of the best sources for computer science and physical science content – and engineers were asking for it
eBooks and selected journals integrated
Unlimited downloadable PDF chapters
Safari
Only source for eBooks from SMI Press, Java Press, O'Reilly
Books 24x7
Broad access to business and management titles
NetLibrary
Ability to purchase titles one-off
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WHY EBOOKS? OUR REAL-LIFE
REASONS
Anytime, anywhere access to content that lives in a book –perfect for distributed sites
Supplement, not replace, print materials
Eliminate duplicate purchases
Search across multiple books – even entire collections
Answer questions in minutes without having to physically go through a collection of books
Print or copy only those pages that are of interest to you
Preview a book in electronic form before you decide if you want to purchase the book
Bottom line: Save TIME and MONEY, access to CRITICAL CONTENT when and where needed
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Now, let’s look at how eBooks and social networks are related to and compliment each other…
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POLL: SOCIAL TOOL USAGE
Who uses Twitter for business/organizational purposes?
Who uses Facebook for business/organizational purposes?
What other tools do you use for business/organizational purposes?
Blogs
Wikis
Video/audio (YouTube, podcasts, etc.)
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WHAT DO EBOOKS
AND SOCIAL TOOLS
HAVE IN COMMON?
“A-HA” MOMENT #3
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Connecting Sharing Participating
WHAT DO EBOOKS AND SOCIAL
TOOLS HAVE IN COMMON?
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Connecting Sharing Participating
WHAT DO EBOOKS AND SOCIAL
TOOLS HAVE IN COMMON?
Serendipity
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Connecting Sharing Participating
WHAT DO EBOOKS AND SOCIAL
TOOLS HAVE IN COMMON?
Serendipity
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Connecting Sharing Participating
WHAT DO EBOOKS AND SOCIAL
TOOLS HAVE IN COMMON?
Serendipity
eBooks
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POLL: EBOOK USAGE AND ADOPTION
Do you currently deploy eBooks within your organization?
For those who are deploying eBooks, how would you characterize your users?
Relatively unaware of eBooks
Using eBooks, but not a lot
Using eBooks regularly according to stats, but not giving a lot of feedback
Very engaged, using them heavily, requesting more
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EBRARY/NORTHEASTERN STATE
UNIVERSITY EBOOK SURVEY, 2007
Top problems inhibiting e-book usage
1.Lack of awareness
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EBRARY/NORTHEASTERN STATE
UNIVERSITY EBOOK SURVEY, 2007
Many students…
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EBRARY/NORTHEASTERN STATE
UNIVERSITY EBOOK SURVEY, 2007
Many students…
…“don't know e-books exist,” Mickiel said.
Publishers Weekly, 2007
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EBRARY/NORTHEASTERN STATE
UNIVERSITY EBOOK SURVEY, 2007
Top drivers of e-book usage
1. MARC records and OPAC
integration
2. Professor and staff
recommendations
3. Position on library Web site
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HOW DOES SUN DRIVE EBOOK
AWARENESS, USAGE AND ROI?
Content + functionality
Pilot
Complimentary services and content
Market the heck out of it
Train on its usage and advantages
Integrate the heck out of it
KEEP marketing the heck out of it
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ROI
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VALUE - ANECDOTAL
(eBooks are) my favorite employee perk after health & dental. I am able to learn about new approaches to technology and to my functional area quickly and easily, and I can have a lot more confidence in the information that I would have in the results of a Google search.
Although Google has become an indispensable reference tool, it is not able to replace authoritative texts on technical subjects. (eBooks have) saved me a great deal of time by allowing me to find the best book for the task at hand.
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ROI – VALUE OF TIME SAVED
44% of users
40% of users
16% of users
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ROI – COST AVOIDANCE
Average Sun tech employee purchases 5 books a year
In one eBook service, 6300 unique titles viewed over a year
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ROI – COST AVOIDANCE
Average Sun tech employee spends $250/year on books
$250 x approx. 6000 employees = $1,500,000
Divide by cost of contract
More usage = more ROI
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THE FUTURE
“There is little doubt that by 2012 educational and professional content will be delivered to classrooms and training facilities in a mix of print and digital components.”
- Jim Milliot, director of business and news for Publishers Weekly
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THE FUTURE?
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THE FUTURE
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THANK YOU!
Scott Brown, Social Information [email protected]://www.socialinformationgroup.comSpringer eBooks Summit for Corporate and Government Libraries, 09 February 2010
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REFERENCES
Industry Statistics: International Digital Publishing Forum (IDPF)http://www.idpf.org/doc_library/industrystats.htm
Information Gathering in the Content Age: The Hidden Cost of the Hunt (Ridge Group/Solis Consulting): http://www.safaribooksonline.com/company/content/pdf/pr01-20-03b.pdf
Forrester and WattPad on eBook Trends (Kindle Review): http://ireaderreview.com/2009/06/03/forrester-and-wattpad-on-ebook-trends/
Move Over, Kindle: eBooks Hit Cell Phones (BusinessWeek):http://www.businessweek.com/technology/content/dec2008/tc20081229_937226.htm
E-Books in Higher Education: Nearing the End of the Era of Hype? (Educause): http://www.educause.edu/EDUCAUSE+Review/EDUCAUSEReviewMagazineVolume43/EBooksinHigherEducationNearing/162677
E-Books Need Visibility (Publishers Weekly): http://www.publishersweekly.com/article/CA6460298.html
Report: EReader and EBook Market Ready for Growth (ReadWriteWeb): http://www.readwriteweb.com/archives/report_ereader_and_ebook_market_ready_for_growth.php
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REFERENCES
UC Libraries Springer eBooks Pilot: http://www.cdlib.org/inside/projects/springerebooks/
eBooks: The end-user perpective (Springer white paper): http://www.springer.com/cda/content/document/cda_downloaddocument/eBooks+-+the+End+User+Experience?SGWID=0-0-45-608298-0
eBooks: Costs and benefits to academic and research libraries (Springer white paper): http://www.springer.com/cda/content/document/cda_downloaddocument/eBook+White+Paper.pdf?SGWID=0-0-45-415198-0
10 eReader and eBook predictions for 2010 (Forrester blog): http://blogs.forrester.com/consumer_product_strategy/2009/12/ten-ereader-and-ebook-predictions-for-2010.html
2010: The only year of the e-reader (Fast Company): http://www.fastcompany.com/blog/kit-eaton/technomix/2010-only-year-e-reader
Apple courts publishers, while Kindle adds apps (New York Times): http://www.nytimes.com/2010/01/21/technology/21reader.html
Booming e-book sales to drive display demand, iSuppli says (Digitimes):http://www.digitimes.com/news/a20080724PR201.html