thinking spatially using gis and psychographic data to improve your library chris markuson gis...
TRANSCRIPT
![Page 1: Thinking Spatially Using GIS and Psychographic Data to Improve Your Library Chris Markuson GIS Manager Pueblo County, CO](https://reader036.vdocument.in/reader036/viewer/2022062417/551a8aea550346b52d8b5b14/html5/thumbnails/1.jpg)
Thinking
Spatially
Using GIS and Psychographic
Data to Improve Your Library
Chris Markuson
GIS Manager
Pueblo County, CO
![Page 2: Thinking Spatially Using GIS and Psychographic Data to Improve Your Library Chris Markuson GIS Manager Pueblo County, CO](https://reader036.vdocument.in/reader036/viewer/2022062417/551a8aea550346b52d8b5b14/html5/thumbnails/2.jpg)
Back
gro
und
Pueblo County, Colorado
Economic Gardening
![Page 3: Thinking Spatially Using GIS and Psychographic Data to Improve Your Library Chris Markuson GIS Manager Pueblo County, CO](https://reader036.vdocument.in/reader036/viewer/2022062417/551a8aea550346b52d8b5b14/html5/thumbnails/3.jpg)
![Page 4: Thinking Spatially Using GIS and Psychographic Data to Improve Your Library Chris Markuson GIS Manager Pueblo County, CO](https://reader036.vdocument.in/reader036/viewer/2022062417/551a8aea550346b52d8b5b14/html5/thumbnails/4.jpg)
![Page 5: Thinking Spatially Using GIS and Psychographic Data to Improve Your Library Chris Markuson GIS Manager Pueblo County, CO](https://reader036.vdocument.in/reader036/viewer/2022062417/551a8aea550346b52d8b5b14/html5/thumbnails/5.jpg)
![Page 6: Thinking Spatially Using GIS and Psychographic Data to Improve Your Library Chris Markuson GIS Manager Pueblo County, CO](https://reader036.vdocument.in/reader036/viewer/2022062417/551a8aea550346b52d8b5b14/html5/thumbnails/6.jpg)
![Page 7: Thinking Spatially Using GIS and Psychographic Data to Improve Your Library Chris Markuson GIS Manager Pueblo County, CO](https://reader036.vdocument.in/reader036/viewer/2022062417/551a8aea550346b52d8b5b14/html5/thumbnails/7.jpg)
![Page 8: Thinking Spatially Using GIS and Psychographic Data to Improve Your Library Chris Markuson GIS Manager Pueblo County, CO](https://reader036.vdocument.in/reader036/viewer/2022062417/551a8aea550346b52d8b5b14/html5/thumbnails/8.jpg)
Good Jobs
Business Information
(GIS)
Entrepreneurs
Connections
Business Infrastructure
Eco
nom
ic
Gard
enin
g
![Page 9: Thinking Spatially Using GIS and Psychographic Data to Improve Your Library Chris Markuson GIS Manager Pueblo County, CO](https://reader036.vdocument.in/reader036/viewer/2022062417/551a8aea550346b52d8b5b14/html5/thumbnails/9.jpg)
Pueblo
Cit
y-C
ounty
Lib
rary
D
istr
ict
Robert H Rawlings Public Library Colorado Library of the Year - 2010
![Page 10: Thinking Spatially Using GIS and Psychographic Data to Improve Your Library Chris Markuson GIS Manager Pueblo County, CO](https://reader036.vdocument.in/reader036/viewer/2022062417/551a8aea550346b52d8b5b14/html5/thumbnails/10.jpg)
Pueblo
Cit
y-C
ounty
Lib
rary
D
istr
ict
Robert H Rawlings Public Library Colorado Library of the Year - 2010
![Page 11: Thinking Spatially Using GIS and Psychographic Data to Improve Your Library Chris Markuson GIS Manager Pueblo County, CO](https://reader036.vdocument.in/reader036/viewer/2022062417/551a8aea550346b52d8b5b14/html5/thumbnails/11.jpg)
Pueblo
Cit
y-C
ounty
Lib
rary
D
istr
ict
Robert H Rawlings Public Library Colorado Library of the Year - 2010
![Page 12: Thinking Spatially Using GIS and Psychographic Data to Improve Your Library Chris Markuson GIS Manager Pueblo County, CO](https://reader036.vdocument.in/reader036/viewer/2022062417/551a8aea550346b52d8b5b14/html5/thumbnails/12.jpg)
Pueblo
Cit
y-C
ounty
Lib
rary
D
istr
ict
Robert H Rawlings Public Library Colorado Library of the Year - 2010
![Page 13: Thinking Spatially Using GIS and Psychographic Data to Improve Your Library Chris Markuson GIS Manager Pueblo County, CO](https://reader036.vdocument.in/reader036/viewer/2022062417/551a8aea550346b52d8b5b14/html5/thumbnails/13.jpg)
What is GIS?Geographic Information Systems
The Geospatial Revolution
![Page 14: Thinking Spatially Using GIS and Psychographic Data to Improve Your Library Chris Markuson GIS Manager Pueblo County, CO](https://reader036.vdocument.in/reader036/viewer/2022062417/551a8aea550346b52d8b5b14/html5/thumbnails/14.jpg)
Agenda
• Creating a library development plan with GIS
• Developing an effective capital development campaign using GIS
• Developing marketing strategies
• Using GIS for grant applications
• Collections management with help from psychographic data
![Page 15: Thinking Spatially Using GIS and Psychographic Data to Improve Your Library Chris Markuson GIS Manager Pueblo County, CO](https://reader036.vdocument.in/reader036/viewer/2022062417/551a8aea550346b52d8b5b14/html5/thumbnails/15.jpg)
Creating a library development plan with GIS
Elements to consider:• Where do our patrons live?• Where is the best place to put a new branch?
![Page 16: Thinking Spatially Using GIS and Psychographic Data to Improve Your Library Chris Markuson GIS Manager Pueblo County, CO](https://reader036.vdocument.in/reader036/viewer/2022062417/551a8aea550346b52d8b5b14/html5/thumbnails/16.jpg)
The Huff Model: Explained
![Page 17: Thinking Spatially Using GIS and Psychographic Data to Improve Your Library Chris Markuson GIS Manager Pueblo County, CO](https://reader036.vdocument.in/reader036/viewer/2022062417/551a8aea550346b52d8b5b14/html5/thumbnails/17.jpg)
Introducing Tapestry Profiles: Psychographics in Action
![Page 18: Thinking Spatially Using GIS and Psychographic Data to Improve Your Library Chris Markuson GIS Manager Pueblo County, CO](https://reader036.vdocument.in/reader036/viewer/2022062417/551a8aea550346b52d8b5b14/html5/thumbnails/18.jpg)
Developing an effective capital development campaign
Elements to consider:• Where do our current donors live?• What makes our donors tick?• How can we compel people like them to donate?• How do we reach new donors?
![Page 19: Thinking Spatially Using GIS and Psychographic Data to Improve Your Library Chris Markuson GIS Manager Pueblo County, CO](https://reader036.vdocument.in/reader036/viewer/2022062417/551a8aea550346b52d8b5b14/html5/thumbnails/19.jpg)
Developing marketing strategies
Elements to consider:• Who should we try to reach?• What does our audience read, listen to and
watch?• What should our message be?
We need $40
Million
Can you help?
Call 1-800-LIBRARY
![Page 20: Thinking Spatially Using GIS and Psychographic Data to Improve Your Library Chris Markuson GIS Manager Pueblo County, CO](https://reader036.vdocument.in/reader036/viewer/2022062417/551a8aea550346b52d8b5b14/html5/thumbnails/20.jpg)
Breaking down the data with Business Analyst
Defining Core, Developmental and Niche market segments
![Page 21: Thinking Spatially Using GIS and Psychographic Data to Improve Your Library Chris Markuson GIS Manager Pueblo County, CO](https://reader036.vdocument.in/reader036/viewer/2022062417/551a8aea550346b52d8b5b14/html5/thumbnails/21.jpg)
Using GIS for grant applications
Elements to consider:• We need to prove we need money• Our grant application must be better thanWyoming’s
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Collections managementwith help from psychographic data
Elements to consider:• We want to efficiently serve our patrons’ needs.• We can only afford one of those. Where should it
go?