thinkla social media breakfast presentation - tom pettus

21
Presentation Description Presentation Title P. / 25 DEUTSCH LA P. / 25 P. / 25 P. / 25 Presentation Description Presentation Title DEUTSCH LA I’m Tom EVP, Group Creative Director Deutsch LA 1 P. / 25 Presentation Description 06/07/20 22 Presentation Title DEUTSCH LA Hi

Upload: thinkla

Post on 20-Jan-2015

1.252 views

Category:

Education


2 download

DESCRIPTION

Social Media Breakfast on 9/4

TRANSCRIPT

  • 1. Im TomEVP, Group Creative DirectorDeutsch LADEUTSCH LA Presentation TitlePresentation Description P. 1 / 259/5/2014

2. First, a look back to 2004DEUTSCH LA Presentation Title Presentation Description P. 2 / 25 3. Targeted interactivecampaigns beggedto be more social.DEUTSCH LA Presentation Title Presentation Description P. 3 / 25 4. But they had to rely onYe Olde Email for sharing.DEUTSCH LA Presentation Title Presentation Description P. 4 / 25 5. Discovering immersive& relevant experienceswas hard.DEUTSCH LA Presentation Title Presentation Description P. 5 / 25 6. DOMINOS ON TIVO 2009Soon, even PR generating ideas needed a social catalyst to sustain engagement.DEUTSCH LA Presentation Title Presentation Description P. 6 / 25 7. The Walking Dead Chop ShopVideoDEUTSCH LA Presentation Title Presentation Description P. 7 / 25 8. Proactive Social:New tools like Opal will help teams plan content that is smarter and more relevant.9/5/2014DEUTSCH LA Presentation Title Presentation Description P. 8 / 25 9. What appears to be another spirit-crushingspreadsheet may be your best path to success.Make audience targetinga team exercise.DEUTSCH LA Presentation Title Presentation Description P. 9 / 25 10. Were havingbreakfastThis guy hasnteaten in a year.Meet Rob Rhinehart.DEUTSCH LA Presentation Title Presentation Description P. 1 0 / 25 11. 2013 2014DEUTSCH LA Presentation Title Presentation Description P. 1 1 / 25 12. Howd Rob do that?DEUTSCH LA Presentation Title Presentation Description P. 1 2 / 25 13. Mixed 35 essentialvitamins.Wrote a verysharable headline.DEUTSCH LA Presentation Title Presentation Description P. 1 3 / 25 14. Tapped lifehackingcommunity acrosssocial web.Ignited DIYcommunity on Reddit(recipe variations).Promoted cost +health benefitsfor poor.DEUTSCH LA Presentation Title Presentation Description P. 1 4 / 25 15. Moved quickly.Brought communityalong to fundraise.Asked for 100K.Received 2.1MIL.From 20K Supporters.Now: 15K orders/weekDEUTSCH LA Presentation Title Presentation Description P. 1 5 / 25 16. DEUTSCH LA Presentation Title Presentation Description P. 1 6 / 25 17. BecauseFutbol.comOver 150 pieces of original content.Working with Tumblr artists. Agency creatives. And a futbol obsessed design house.Tumblr Content Mix:GIFsQuotesPhotographyIllustrationsShort-form VideoUGCReal-TimeTargeting fans through:Specific CountriesSpecific MatchupsEpic WinsCrushing LossesSuperstitionsGeo-locationDressing up AnimalsWork Excuses9/5/2014DEUTSCH LA Presentation Title Presentation Description P. 1 7 / 25 18. DEUTSCH LA Presentation Title Presentation Description P. 1 8 / 25 19. DEUTSCH LA Presentation Title Presentation Description P. 1 9 / 25 20. To keep ithuman, keepit fun.DEUTSCH LA Presentation Title Presentation Description P. 2 0 / 25 21. DEUTSCH LA Presentation Title Presentation Description P. / 25