#thinkppc - 8 ways ppc automation will save your life
TRANSCRIPT
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#thinkppc
#ThinkPPC – 8 Ways PPC Automation Will Change Your Life - Today
Special Edition
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#thinkppc
Presenters• Sam Owen (Host)
– Senior Account Manager at Hanapin– Blogger at PPC Hero– @SamOwenPPC
• Kye Mou– Senior Product Marketing Manager at
Marin Software– @moukye
• Larry Kim– Founder and CTO at Wordstream– @larrykim
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#thinkppc
The Topic
Man vs Machine
8 Ways PPC Automation Will
Change Your Life - Today
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#thinkppc
Join the conversation
• Include the hashtag #thinkppc in your Twitter tweets.• Or use the webinar question box to send us questions.
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#thinkppc
Live Poll Question #1
How long have you been in PPC?#thinkppc
A. Less than 1 yearB. 1-3 yearsC. 3-5 yearsD. 5+ years
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#thinkppc
Automated Reporting
Are we truly wasting time by pulling reports or is it valuable to our work? How far can we take automated reporting without affecting the quality of our work?
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#thinkppc
Automated Bidding
Why should I pay for bid automation tools when I have the Google Conversion Optimizer and bid rules in AdWords?
Where does AdWords Scripts leave the future for expensive automation platforms?
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Automated Keyword Research
How can a computer judge the meaning behind keywords when doing things like negative keyword additions?
How much of my keyword research can I automate?
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Automated Ad Testing
What parts of ad testing can we automate at the moment?
Does the human element to ad testing ensure the survival
of the account manager, or will even creative writing be
automated?
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#thinkppc
Round up: 8 Ways Automation Will Change Your Life
* Save Time * Fewer Mistakes * Smarter Changes * Get More Work Done * Focus On The Strategy Not
the Lever Pulling * Better Boss/Client Communication * Make Your Job Redundant? * Free Up Your Vacation Time
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Polls Question #2
Special Offers:
o FREE Solutions Blueprint: We look at your account and provide analysis and consultation (For accounts with $20K+ in ad spend).
o Early Bird Hero Conf Discount: Save $100 on your Hero Conf general registration.
o Botho Neither
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Live Q&A Time!
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Have more questions?
Thank you for attending our #thinkppc Hero Conf webinar!
• Don’t miss your chance to save $100. Hero Conf 2014 Early Bird pricing ends tomorrow at Midnight!https://register.heroconf.com
• Or Contact us Directly:• Webinar Feedback: [email protected]