third annual conference

ThirdAnnual ConferenceDecember 8 - 10, 2011Miami, FloridaMayfair Hotel

www.airc-education.org

AIRCAIRCAIRCAIRC

Dear Colleagues:

On behalf of the Board of Directors of AIRC, I am very pleased to welcome you to our third annual conference.

In the two years that have passed since we first gathered in Miami, AIRC has grown rapidly and evolved into a strong and highly recognized force for change in U.S. higher education. The commitment of you, our members, to quality and professionalism in the use of agency based recruitment has impressed government agencies and association executives as well as a broad range of leaders in higher education institutions and partner agencies. We are pleased that many of those associations and agencies have chosen to join us this year.

AIRC is above all a community of individuals who care about students and student mobility. The third annual conference is an opportunity for members of the community to continue to get to know each other and share ideas.

Thank your for your interest and your participation.

John DeupreeExecutive Director

Welcome

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Dear Conference Participants:

The conference planning committee would like to welcome you to AIRC’s third annual conference. The committee is pleased to have been part of the first conference to feature juried sessions and is very appreciative of the quality of submissions we received.

We all look forward to learning with you about the many issues facing AIRC members.

Sincerely,

Chalimar Swain, University of Utah (Chair)Pushpinder Bhatia, PAC Asia ServicesMark Lucas, IAE GlobalGreet Provoost, University of MississippiDavid Anderson, ELS Language Centers

Implementing An Agency Based International Recruitment StrategyOpen to Institutional, Pathway, and Affiliate Members

AIRC External Reviewer Training WorkshopOpen to pre-registered AIRC institutional member representatives who have an interest in conducting AIRC external reviews

Review of Proposed Standards and Compliance Requirements forAgenciesOpen to Certified Agency Representatives

Buffet Lunch for Workshop Participants

8:00 am-12:30 pmCrystal Ballroom

8:00 am-12:30 pmAlexander 1

8:30 am-12:30 pmAlexander 2

12:30-1:30 pmPalm Terrace

Pre-Conference Workshops

Implementing An Agency Based International Recruitment Strategy The workshop focuses on working with agents who specialize in recruiting students for the U. S. market. Presenters Stephen Foster, Wright State UniversityMitch Leventhal, State University of New York Pia Wood, University of Tennessee, KnoxvilleDavid Anderson, ELS Language CentersChristopher Francis, EIC GroupSonya Singh, SIECHilka Leicht, IEC

AIRC External Reviewer Training Workshop Semi-annual training for new and existing AIRC External Reviewers. The workshop covers all aspects of the external review process, including practical application of AIRC Standards, review preparation, tips for the on-site review and the review report writing. Presenters John Deupree, AIRC Executive DirectorDerrick Alex, Pacific University (Certification Board)Sam Skinner, University of Hartford (Certification Board)Jennifer Wright, AIRC Associate Director and Manager of Certification

Review of Proposed Standards and Compliance Requirements for Agencies This workshop will provide detailed information to Certified Agencies on implementing the proposed new standards and annual reporting requirements for Certified Agencies.

Presenters Josep Rota, AIRC Certification Board ChairJohn Deupree, AIRC Executive Director

This workshop will be videotaped for web viewing

1:30-1:45 pmCrystal Ballroom




6:00-8:00 pmRooftop Pool

Conference WelcomeChalimar Swain, Chair, Conference Planning Committee John Deupree, AIRC Executive Director

AIRC Annual Business MeetingModerator Stephen Foster, AIRC President Wright State UniversityPresenters John Deupree, AIRC Executive DirectorJosep Rota, AIRC Certification Board Chair Ohio University EmeritusJennifer Wright, AIRC Manager of CertificationAgendaPresident’s Report Introduction of New Board MembersExecutive Director’s ReportCertification Board ReportAwarding of Certification to Newly Certified Agencies

AIRC Member Open DiscussionDiscussion LeadersStephen Foster, AIRC President, Moderator Wright State UniversityJohn Deupree, AIRC Executive DirectorMitch Leventhal, AIRC Vice President State University of New YorkNorman Peterson, AIRC Advocacy Chair Montana State University Greet Provoost, AIRC Member Development Co-Chair University of MississippiSonya Singh, AIRC Member Development Co-Chair SIECJosep Rota, AIRC Certification Board Chair Ohio University EmeritusJennifer Wright, AIRC Associate Director and Manager of CertificationDiscussion Topics:1. Proposed Changes to AIRC Certification Standards 2. Proposed Changes to AIRC Recertification and Compliance Processes3. Changes to AIRC Fee Structure4. Institutional Member Best Practice Guidelines Proposal5. NACAC Commission6. AIRC Mission7. Institution/Agency Communication8. Marjorie Peace Lenn Award

Sponsor and Agency Tables Open

Reception and Cash Bar Sponsored by

“Creating Opportunity”

THURSDAY, DEC. 8

Conference Schedule

Workshop Descriptions

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Breakfast/Sponsor and Agency Tables

Understanding the Benefits of Conditional Admission as a Recruitment Tool Agent Management 2.0: Lessons Learned from Managing an Agent Network Break

Relationship Management in Your Recruitment Distribution Channel to Create Innovation and Success Moving Beyond the Handshake: Assessing Agent Performance Lunch/Sponsor and Agency Tables

Building Trust & Transparency: Tools Available to Build Positive University-Agent Relationships

E-Brochures for International Marketing

Break

7:30-8:45 amPalm Terrace

8:45-10:00 amCrystal Ballroom

8:45-10:00 amKentia 1 and 2

10:00-10:30 amPalm Terrace


10:30-11:45 amKentia 1 and 2

11:45 am-1:15 pm


1:15-2:30 pmKentia 1 and 2


Conference Schedule FRIDAY, DEC. 9

Understanding the Benefits of Conditional Admission as a Recruitment ToolTarget Audience: AllThe session will discuss how offering a conditional admission to students who lack the required language proficiency can be an effective, low-cost way to expand an institution’s applicant pool without affecting admissions standards. We will explain why offering conditional admission can help increase applicants from various countries. Agency members will have the opportunity to share feedback on the need for conditional admissions in their markets. Institutions will learn how to design and implement a conditional admission policy and procedure and what challenges to consider. The session will provide a forum for institutions that have a process in place to share their experiences and best practices with those in attendance.PresentersCaroline O’Neal, EC Language CentersElizabeth Blanchford, Montana State University at BozemanBrad Parrish, Vice President for Enrollment Development, We Group

Agent Management 2.0: Lessons Learned from Managing an Agent NetworkTarget Audience: Institutional MembersThe University of Cincinnati began working with commission-based agents in 2006. After five years of working with agents in a variety of countries, UC has faced several issues and had many successes in regards to agent management and international enrollment. This

roundtable discussion will provide an opportunity for universities to discuss challenges and solutions in managing their agent network while accomplishing international enrollment goals. UC’s leaders in agent management and international enrollment will share “lessons learned” from the past five years of active agent management. The format is intended to be informal with significant time for conversation among university participants so that universities can learn from each other on making their agent network as efficient as possible.PresentersRon Cushing, University of Cincinnati Jon Weller, University of Cincinnati

Relationship Management in your Recruitment Distribution Channel to Create Innovation and SuccessTarget Audience: AllAs the business of international education matures to meet the needs of an ever increasingly savvy student population, the way in which we view our traditional student recruitment channels must also change. Many institutions suffer from poor results because they only rely on a limited range of building blocks or build their processes and partnerships poorly with short-term vision. When institutions combine good agent selection and management, good partnerships with intermediaries and accreditation authorities, good business processes and first class technology it allows them to lift their results significantly without adding to expenditure. The panel will provide views on the topic from the perspective of an institution, an agent, a technology provider and an agency networking organization.

Continued

The Knight Review: Implications for the U.S. Higher Education Community

AIRC Training Videos on U.S. Higher Education – A Preview

Sponsor and Agency Tables

Object Next Software: Demonstration of Easy Agent and Ascent One

ICEF: Update to the Agent Barometer

Professional Development Committee Meeting

Member Development Committee Meeting

Conference Planning Committee Meeting

External Reviewers Meeting

Research Committee Meeting

ICEF Dinner – Calamari RestaurantSpace Limited-Ticket Required

Session Descriptions

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5:00–6:00 pmAlexander I

5:00–6:00 pmAlexander II

5:00–6:00 pmKentia 1



7:00-10:00 pm

Conference Schedule FRIDAY, DEC. 9The Knight Review: Implications for the U.S. Higher Education Community

AIRC Training Videos on U.S. Higher Education – A Preview

Sponsor and Agency Tables

Object Next Software: Demonstration of Easy Agent and Ascent One

ICEF: Update to the Agent Barometer

Professional Development Committee Meeting

Member Development Committee Meeting

Conference Planning Committee Meeting

External Reviewers Meeting

Research Committee Meeting

ICEF Dinner – Calamari RestaurantSpace Limited-Ticket Required


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Session Descriptions cont.What building blocks are available?How do you form the right relationships for success?What checks need to be in place for both institutions and for partners?What technologies can institutions employ to build success?The panel will provide views on the topic from the perspective of an institution, an agent, a technology provider and an agency networking organization.Presenters Mark Pettitt, Object Next Software Fiona Richards, OCA GroupMarkus Badde, ICEFPat Van Rooyen, Navitas

Moving Beyond the Handshake – Assessing Agent PerformanceTarget Audience: Institutional Members Signing an agency agreement is only the tip of the iceberg in establishing strong partnerships abroad. Assessing agent performance in a variety of categories is critical for the long-term health of any agreement and to ensure the most productive partnership possible. More importantly, it is imperative for institutions to ensure student satisfaction and the mainte-nance of ethical standards in their partnerships. This session will look at various assessment tools that can be utilized to ensure strong, long-lasting partnerships. Having strong assessment tools in place ensures transparent partnerships with a clear focus on institutional fit and student success.Presenters Elizabeth Blanchford, Montana State University at BozemanRoss Jennings, Green River Community CollegeKrista Northup, SUNY State University of New York

Building Trust & Transparency: Tools Available to Build Positive University–Agent RelationshipsTarget Audience: All This session will review options available to manage the international recruitment and enrollment process, identifying how greater trust and transparency can be achieved. Included is a video of a group of international graduate students and their experience working with agents and choosing a U.S. school as well as results of recent surveys on both student experience and university recruitment practices. The session will also identify the strategies and digital tools available to maximize success given different priorities and budgets. The use of social media will be addressed as one method to increase global reach and decrease costs for international recruitment.Presenters Michael Waxman-Lenz, Intead, LLCBen Waxman, Intead, LLCMarkus Badde, ICEF

E-brochures for International MarketingTarget Audience: All This session will outline the process of implementing an electronic brochure (e-brochure) at a mid-sized, public institution. We will discuss the transition from hard copy marketing material to an online format, the nitty-gritty details of actually writing and creating the material, getting creative with our work force (including the use of students), going live, tracking use across the globe, and translating the material into 8 languages for use by partners, both institutions and agents. We will discuss what we’ve learned from the process, as well as what we’ve discovered to be the pros and cons of this marketing approach.PresentersMary Ellen Brewick, University of IdahoRebecca Brown, Humboldt State University

The Knight Review-Implications for the U.S. Higher Education CommunityTarget Audience-AllThis session will review the recommendations of the Knight Review which is the first Australian government review to consider the Australian Student Visa Program in the broad context. The result is 41 recommendations all of which have been accepted by the government to take effect from 1st July 2012.Presenters will discuss what effect the review is likely to have on all sectors within the Australian Education Community including institutions, agents, students, English language testing bodies and government departments in addition to implications for the U.S. higher education community.PresentersMark Pettitt, Object Next SoftwareMark Lucas, IAE GlobalMitch Leventhal, State University of New York

AIRC Training Videos on U.S. Higher Education – A PreviewTarget Audience-Agency Representatives Concerned with Training, Interested U.S. Institutional and Pathway Member RepresentativesAIRC’s videos on U.S. Higher Education will be available on line to all AIRC Members. This session will show clips from each module, including Overview of U.S. Higher Education, Admissions, Visa and Immigration, and Campus Life in the U.S. Participants will be offered the opportunity to comment and discuss each module.Presenter ChristopherTelling, AIRC Chief Technology Officer

Object Next Software Demonstration of Easy Agent and Ascent OneObject Next will demonstrate how its software can dramatically improve the efficiency of student recruitment operations and service to students and agents. Note: Easy Agent is offered free to AIRC institutional, pathway, and affilate members - this is an excellent opportunity to learn about the product.Presenters Mark Pettitt, Object Next SoftwareSweta Panya, Object Next Software

ICEF: Update to the Agent BarometerThis sessions discusses the findings of the 2011 ICEF Agent Barometer and examines the views from an agent’s perspectiveon how placement patterns are changing over time, includingprojected student mobility patterns and how external factors such as visa regulations, competition over market share and financialfluctuations affect agent opinions of student recruitment and enrollment internationally.Presenter Markus Badde, ICEF

Breakfast/Sponsor and Agency Tables

AIRC Member Communication Technology Review

The Next Stage in Corporate Social Responsibility: The United National Global Compact, Educational Institutions and International Recruitment

Break

7:30-8:30 am Palm Terrace


9:15–10:00 amCrystal Ballroom

10:00–10:30 am

Conference Schedule SATURDAY, DEC. 10

AIRC Member Communication Technology ReviewTarget Audience: AllThis session will review AIRC shared communication tools, Resource Library, Directory, and Agency and Institutional Finder tools. PresentersJohn Deupree, AIRC Executive DirectorChristopher Telling, AIRC Chief Technology Officer

The Next Stage in Corporate Social Responsibility:The United Nations Global Compact, Educational Institutions and International RecruitmentTarget Audience: AllThe United Nations Global Compact is an eleven year old global initiative created by the UN under the leadership of Kofi Annan. The UNGC is intended to establish a new normative framework for global corporate social responsibility, and has now been embraced by thousands of companies and organizations around the world. The UNGC is based on 10 universal principles to which participating organizations commit. These principles fall into four broad categories: Human Rights, Fair Labor Practices, Environmental Responsibility and Anti-Corruption.Since 2010, a global working group headed by Mitch Leventhal has been developing a framework for educational institutions to adopt the UNGC principles in the same manner that corporate participants already do. This framework is now being piloted and will be launched in May, 2012 at the Rio+20 conference in Brazil. The UNGC provides a means for AIRC member institutions and agencies to take broader leadership in the movement for global corporate social responsibility. Both SUNY and Access American Education have committed to the UNGC process.Presenters: Mitch Leventhal, State University of New York (SUNY)Brad Wertheimer, Access American Education

Research Committee ReportTarget Audience: All

Presenters Ron Cushing, AIRC Research Committee Chair

University of CincinnatiPamela Barrett, I-Graduate

Wrap up DiscussionThis session provides members the opportunity to raise questions and issues not covered elsewhere in the conference.Presenters Stephen Foster, AIRC PresidentJohn Deupree, AIRC Executive Director


11:15 am-12:15 pmCrystal Ballroom


1:00 pm

1:00-5:00 pm Executive Board Room


Research Committee Report

Wrap up Discussion

Lunch/Sponsor and Agency Tables

Conference Ends

AIRC Certification BoardAIRC Board of DirectorsJoint Meeting

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Conference Schedule SATURDAY, DEC. 10


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AIRC Institutional and Pathway MembersAdelphi UniversityAlamo CollegesAlfred UniversityAmerican University of Rome (The)Antioch University of New EnglandArcadia UniversityBard College at Simon’s RockBellarmine UniversityBerkeley CollegeBirmingham-Southern CollegeBridge-Linguatec, Inc.California Lutheran UniversityCalifornia State University at Long BeachCalifornia State University at Los AngelesCalifornia State University San BernadinoCampbellsville UniversityCascadia Community CollegeCentenary College of New JerseyChatham UniversityCity University of SeattleCleveland State UniversityCollege of Lake County IllinoisCollege of Southern NevadaColorado State UniversityColumbia University School of Continuing EducationCUNY - Baruch CollegeCUNY - College of Brooklyn CUNY - College of Staten IslandDaemen CollegeDelta State UniversityDevry UniversityDominican University of CaliforniaDrexel UniversityDuquesne UniversityEC Language CentersElms CollegeELS Language CentersFairfield UniversityFoothill and De Anza CollegesGeorgia Southern UniversityGolden Gate UniversityGrand Valley State UniversityGreen River Community CollegeHawaii Pacific UniversityHendrix CollegeHillsborough Community CollegeHocking Technical CollegeHumboldt State UniversityInternational Culinary CenterJacksonville State UniversityJohnson & Wales UniversityKent State UniversityKutztown State UniversityLane Community CollegeLanguage Consultants InternationalLaSalle UniversityLawrence Technological University

Lewis UniversityLincoln CollegeLorain County Community CollegeMarshall UniversityMenlo CollegeMiami University of OhioMontana State University at BillingsMontana State University at BozemanMonterey Institute of Int’l StudiesNational CollegeNational UniversityNiagara County Community CollegeNorth Dakota State UniversityNorthern Arizona UniversityNorthern Kentucky UniversityNorthern Michigan UniversityNorthwest Missouri State UniversityNYU PolytechnicOglethorpe UniversityOhio UniversityOhio Wesleyan UniversityOhlone CollegeOklahoma City UniversityOuachita Baptist UniversityPace UniversityPacific UniversityRichmond - The American International University in LondonRider UniversitySAE InstituteShawnee State UniversitySolex CollegeSouth UniversitySt. Cloud State UniversitySt. Francis UniversitySt. John’s UniversityStudio Art Centers InternationalSuffolk UniversitySUNY State University of New York SystemSUNY Buffalo State CollegeSUNY College at BrockportSUNY College at DelhiSUNY College at FredoniaSUNY College at GeneseoSUNY College at JamestownSUNY College at Old WestburySUNY College at OneontaSUNY College at OswegoSUNY College at PlattsburghSUNY College at PotsdamSUNY College at PurchaseSUNY Erie Community CollegeSUNY Fulton-Montgomery Community CollegeSUNY Herkimer County Community CollegeSUNY Institute of Technology at Utica/RomeSUNY Maritime CollegeSUNY Stony Brook UniversitySUNY University at Albany

Syracuse UniversityThomas CollegeTiffin UniversityUnion Institute and UniversityUniversity of Advancing TechnologyUniversity of Arizona-CESLUniversity of BridgeportUniversity of California-Riverside ExtensionUniversity of Central MissouriUniversity of CincinnatiUniversity of Colorado at DenverUniversity of DaytonUniversity of FindlayUniversity of HartfordUniversity of IdahoUniversity of Illinois at SpringfieldUniversity of Michigan-Flint University of MississippiUniversity of North DakotaUniversity of Rhode IslandUniversity of South CarolinaUniversity of Southern MaineUniversity of TennesseeUniversity of Texas at San AntonioUniversity of UtahUniversity of Wisconsin-La CrosseUniversity of Wisconsin-MilwaukeeUniversity of Wisconsin-SuperiorUpper Iowa UniversityWashington CollegeWaynesburg UniversityWells CollegeWestern International UniversityWestern Michigan UniversityWestern New England UniversityWright State UniversityXavier University

AIRC Pathway MembersINTO University Partnership North America Institutional Partners Oregon State University University of South FloridaKaplan/Global Pathways Institutional Partners Northeastern University University of UtahNavitas US Institutional Partner Universities of : Massachusetts-Boston Massachusetts-Dartmouth Massachusetts-Lowell New Hampshire Western Kentucky

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Visit intead.com to request your free “Enroll More” m&m’s.

Use these treats and our services to convey the value of international recruitment

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Strategy & digital tools to build your international brand.

Attract, Recruit, Orient and Retain.

AIRC Observer Organizations

Association of Independent Colleges & Universities of Ohio

Campus Philly

Center for Global Advancement of Community Colleges

The College Board

Forum on Education Abroad

Ohio Board of Regents

Ohio International Consortium

National Association of Independent Schools

Study Mississippi

Study West Virginia

Study Wisconsin

AIRC Affiliate Members

Brentwood School

University of the Arts, London

University of British Columbia - ESL

AIRC Observers & Affiliates

Our VisionAIRC was conceived and created by accredited U.S. colleges and universities as a 501(c)(3) non-profit Standards Development Organization in order to address known deficiencies in the higher education marketplace through the adoption of ethical standards. Such standards are used successfully by a range of associations concerned with the intersection of business and professional practice.

AIRC believes that international students considering a U.S. education make an investment not only in their future, but also in the future of U.S. interests when they return home, mature, and build new business and diplomatic partnerships. AIRC believes these students’ investment decisions should be made with the most in-depth knowledge available to ensure the investment is sound and objective. AIRC also believes that the internationalization of U.S. institutions of higher education is a vital step to their educational missions. This process is best served by attracting students from other countries who are well matched to the institution and whose expectations are met by transparent knowledge of the institution’s strengths and weaknesses. Few institutions have the staff or budget to adequately perform this role; therefore in-country agencies with recognized standards and practices are critical to realizing this mission. Agency compliance with AIRC standards make it possible for institutions to choose agencies that have adopted these recognized standards, are well trained on all aspects of U.S. higher education, and have consented to periodic external review as part of a comprehensive certification process. AIRC professional development processes ensure that both agents and institutions can collaborate in ways which enhance the interests of the students while meeting the goals of both institutions and agencies.

AIRC Vision & Mission

AIRC StaffJohn Deupree, Executive Director, AIRC (Ex Officio Board)Jennifer Wright, Associate Director and Manager of Certification Joshua Winston, ControllerChristopher Telling, Technology Officer

AIRC Board of Directors 2011Stephen Foster, President Wright State University Mitch Leventhal, Vice President and Treasurer State University of New YorkMary Marquez Bell, Secretary SUNY College at Old WestburyDavid Anderson ELS Language CentersNorman Peterson Montana State University Mark Shay Agency RepresentativePia Wood University of Tennessee – Knoxville

AIRC Advisory CouncilRoberta Freedman Clark Hill PLCLynne H. Rosansky SIT/World LearningMasaru Yamada Japan Association of Overseas Study Federation of Education and Language Consultant AssociationsNancy L. Zimpher Chancellor, State University of New York

AIRC Certification BoardJosep Rota, Chair, Ohio University Emeritus (Ex Officio Board)Derrick Alex, Pacific UniversityBarry Bannister, Green River Community CollegeGeorge Beers, Foothill and De Anza CollegesGeorge Burke, Cleveland State UniversityGeraldine de Berly, Syracuse UniversityRoberta Freedman, Clark Hill PLCMandy Hansen, Northern Arizona UniversityShamus McGrenra, St. Francis UniversityMarcelo Siles, Northern Michigan UniversitySam Skinner, University of Hartford

AIRC believes that U.S. strategic and economic interests continue to be served by attracting the best and brightest students into our higher education system. Our colleagues and friends in Australia and the United Kingdom share this belief. They have demonstrated that the creation of recognized and ethical standards in the recruitment agent industry is a highly effective means of ensuring an enduring match between students and institutions and that students are treated honestly and with respect, thereby improving both student mobility and the productivity of the educational process.

Our MissionAIRC is a non-profit organization controlled by accredited United States educational post-secondary institutions. The purposes of the organization are to • Develop standards of ethical practice pertaining to recruitment

of international students to American educational institutions, such standards to address two constituencies: educational institutions and student recruitment agents;

• Develop best practices and training to assist overseas student recruitment agents and institutions themselves to better serve both students seeking admission to American educational institutions, and

• Establish a framework through which participating agents can have their practices certified.

• In addition, the organization may undertake other activities as are necessary to accomplish its goals.

AIRC Leadership

AIRC Certified AgenciesAaditya Education and Migration Services

Access American Education

Aoji Enrolment Centre of International Education

Can-Achieve Consultants

Canam Consultants

China Educational Development and Consulting Associates

China Education International

CJR Education Hong Kong

Disha Consultants

EDU Danmark

EduGlobal China

EduShanghai International

Edwise Foundation

EIC Group

Global Reach

Glory Educational Services

Gyan Foundation

IAE Global

IDP Education

IEC Online

Impel Overseas

Intelligent Partners

International Group For Education Consultants

Jiangsu Education Services for International Exchange

Kanan International

Kangaroo Studies

Kathmandu Alfa Beta Institute

Keyword International

KOKOS International

Mentor International

Nepal International Educational Consultancy

Oceanic Consultants

PAC Asia Services

Raj Consultants

SIEC India

Study Overseas Global

Uhak.com

Universal Language and Computer Institute

Winny Immigration

Wiseway International

World Education Group

AIRC Certified Agencies

third annual conference

Documents

airc members

conference participants

external review process

conference planning

university of tennessee

use of agency

onsite review

review preparation