Third EYE

Simon Belousoff Pitch Deck Slingshot Jumpstart 14 November 2014

Third EYE

My name is Simon Belousoff. I am an executive leader with extensive digital strategy, product and business development experience. The focus of my career to date has been roles in new technology, innovation and digital transformation businesses, re-imaging the future to create value. You can see more of me on LinkedIn at au.linkedin.com/in/simonbelousoff

Third EYE

I used this Service Design Framework for Concept Ideation It will also be used for prototyping and product development

The Service Design Framework operates in an environment where customers expectations of experiences have moved to be a more demanding new normal

Third EYE Now on to Third Eye

Third EYE

These are real life medical challenges that have happened to my family

#1 My mother-in-law Jan had a fall and fractured her arm, high up towards her shoulder. The 1st orthopaedic specialist she saw recommended surgery (not preferred) as the best option. Fortunately the father of a friend of my sister-in-laws daughter was also an orthopaedic specialist. He recommended a sling and rest Jan went with this and it worked

#2 My son Alex needed grommets for his ears. We wanted to go to a popular ear specialist on the North Shore, however the waiting list was long. As a result we went to the ear specialist he shared rooms with, even though there was opinion we heard from people who had seen him that his personal communication style was direct/ one-way. We thought all specialists would be the same we were wrong. We went with the ear specialist with the shorter waiting list, he had to redo the grommet operation with Alex and there wasnt the right level of communication with us explaining why with hindsight we would have waited for the popular ear specialist

#3 By choice my wife and I went with our own obstetrician and private hospital for the birth of our 3 boys Luke, Alex and Zac. All 3 were born by caesarean section as the safest birth option. During this procedure we had made the choice of obstetrician, however we had no involvement in the decision as to who the anaesthetist would be and no view on what the cost of his services would be until we received his invoice after the births

What the

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My wife and I have heard similar real life experiences from friends and family, and have watched on TV/ listened to the radio/ read in the newspaper or online, similar situations on too regular a basis an indication that these experiences are systemic. What would have been really valuable to us would have been the information needed to make the choice of service provider - quality of service/ success benchmarks + price visibility

THE INTERNET ENABLES VISIBILITY OF PRICE & REVIEWS THINK

The service concept was crystallised as

VISION

Globally democratize professional services

PITCH LINE

TripAdvisor for Professional Services, starting with Medical Practitioners, i.e. Doctors and Specialists

IS IT ONLY FOR MEDICAL PRACTITIONERS? NO

Lawyers/ Accountants/ Dentists/ Pharmacists

other Professional Services

IS IT ONLY FOR AUSTRALIA? NO ITS GLOBAL

USA/ UK

Western Europe

Developing countries (as they are following an exported professional services model)

KEY DIFFERENTIATORS

Customer centred rather than "status quo" process/ system centred

Quality of service/ success benchmarks (via user scoring and user reviews) on a timely basis

Price visibility (via user input) on a timely basis

Data visualisation used to present modelled best options based on metrics e.g. best price, best outcome

Mobile 1st approach

ULTIMATE CUSTOMER USE CASE

I live in Australia. I need a hip replacement. I research on Third Eye and I choose Dr Mohammed Alfeez and his medical facility in Dubai as he gets the best outcomes for his patients. I am willing to pay to engage him, even though he is in the top quartile of costs, because he is one of the most recommended specialists globally, with great personal touch. I use Third Eye as I trust its information and I can easily play with the data to make it work for me. Plus my health insurer also supports the information on Third Eye. I book the surgery using Third Eyes booking engine and local rehabilitation follow-up is included in the package. My hip replacement is a success and I recommend Dr Alfeez for future customers of Third Eye

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Customer Use Case I want to join

community contributors

Customer Use Case I want to rate a doctor/ specialist

Customer Use Case I want to research doctors/ specialists

Customer Use Case I want detailed stats on a doctor/ specialist

VS

COST

Customer Use Case I want to compare doctors/ specialists

DR JONATHAN HERALD

VS SYDNEY AVERAGE

DR MOHAMMED ALFEEZ

VS GLOBAL AVERAGE

VS AUSTRALIA AVERAGE

POSITIVE OUTCOMES

DR JONATHAN HERALD

VS SYDNEY AVERAGE

DR MOHAMMED ALFEEZ

VS GLOBAL AVERAGE

VS AUSTRALIA AVERAGE

Dr Mohammed Alfeez

FOCUS

Deciding what not to do is as important as deciding what to do

SIMPLIFY

Simplicity is the ultimate sophistication

BE RESPONSIBLE, END-TO-END

Own the ecosystem

WHEN BEHIND, LEAPFROG PRODUCTS BEFORE PROFITS

Dont compromise

DONT BE A FOCUS GROUP SLAVE

Customers dont know what they want until weve shown them use intuition & make it for yourself, friends & family

BEND REALITY

Do the impossible because you dont realise its impossible

IMPUTE

People form an opinion about a product on the basis of how it is presented & packaged

PUSH FOR PERFECTION

Be a true artist

TOLERATE ONLY A PLAYERS

ENGAGE FACE-TO-FACE

KNOW BIG & SMALL PICTURE

HUMANITIES WITH SCIENCES

STAY HUNGRY, STAY FOOLISH Third EYE

That is the service concept for Third Eye. However I am experienced enough to know that you need culture/ values/ a team to make it happen These are Steve Jobs Success Factors. He was a master and so I will follow them

These are the corporate values I want for Third Eye They are also Atlassians and its the best articulation of what I want the culture of Third Eye to be and so I have borrowed them

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Third EYE

This is a Steve Jobs quote that inspires me everyday

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