Lessons in Product Development, Product Marketing, Writing Review Blog Posts, oh and Membership Plugins

When you look at 30 products that all promise roughly the same thing, you learn some things…

“A well made product is not enough. A successful product must meet the needs and aspirations of its users.”IDC Report

Building Experience-Driven software: Insights for Modern Application Development

UX – U = XSource: Nielsen Norman Group

How many settings must be configured to get started with your plugin?

How many clicks are required between the user and their objective?

When you look at 30 products that all promise roughly the same thing, you learn some things…

PromoterPursuerPatronParticipantPasserby

Who are you selling to?

- Elevator Pitch- Target Audience- User Benefit- Key Features- Differentiators

No one feels like they’re being pitched when they’redoing the searching.

When you write 30 product reviews, you learn one thing

Explain criteria oftenUse scores

Which one is the right one for you (or your customer)

Not all membership plugins are fast and easy to configure.

S2 Member Pro iThemes Exchange

Not all membership plugins let you have two accounts.

Paid Memberships Pro WooCommerce Memberships

Not all membership plugins support a variety of gateways.

Ultimate Member Cart66

Not all membership plugins support delayed access.

Members by Justin Tadlock MemberPress

Not all membership plugins go beyond content protection.

Zippy Courses WooCommerce

Not all membership plugins let you pause or pro-rate.

MemberPressMost iThemes Exchange

WooCommerce

Not all membership plugins think about this dynamic.

MemberPressMost iThemes Exchange

WooCommerce

How do you know which product is the right one for you?

Know what you / your customer wants – short & long term.

Know which features they’re willing to capitulate on, or pay later for customizations.

Know which products are best for customers and which are best for developers.

Know whether they have unique requests that require you to use one plugin over another.

Did I mention you can always ask me questions via Clarity? https://clarity.fm/chrislema

Chris LemaChief Technology Officer, Crowd Favoritechrislema.com@chrislema