this business summary (the “summary”) contains confidential, non-public and proprietary...
TRANSCRIPT
This business summary (the “Summary”) contains confidential, non-public and proprietary information about Cdigix and its affiliates. Without the company’s prior written consent, readers must not release, copy or use the Summary for any reason other than evaluatinga potential relationship with Cdigix and/or its affiliates.
EDUCAUSE Policy Conference
May 16, 2007
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2 © 2006 CDigix
To be the leading global provider of digital media services to the educational market
• by enabling universities to solve their entertainment and educational media needs; and
• by empowering students, alumni and faculty to consume, connect, and communicate via digital content.
Strategic Intent - Where faculty, students and alumni love to experience any entertainment and educational media on demand.
The Cdigix Vision
Academic Learning
Experiential Learning
Community and Relationship
Development
3 © 2006 CDigix
Business Timeline
• Secure content deals w/ Disney & others• Beta launch at Duke
May 2001 -April 2002
May 2001 -April 2002
• Raise initial seed capital• Launch initial venture 6/00
May 2000 -Apr 2001
May 2000 -Apr 2001
•Secure additional content deals w/ Warner Bros. & others•Pilot at Duke & Wake Forest•Develop C-Labs & Cvillage
May 2002 -April 2003
May 2002 -April 2003
• Launch Ctrax at Yale University• Raise Additional Investment $$
May 2003 -April 2004
May 2003 -April 2004
• Sign 30 commercial university contracts • Deploy at 21 schools in ’04-’05
school year including Purdue, Michigan, Tufts and Tulane
May 2004 -Aug 2005
May 2004 -Aug 2005
Sept 2005 -Dec 2006
Sept 2005 -Dec 2006 • Sign 43 additional
commercial contracts• Raise first institutional
investment capital
Dec 2006 -Feb 2007
Dec 2006 -Feb 2007
• Company rededicates its focus to C-Labs product
4 © 2006 CDigix
Phase 1: Video
• The “Extra Slice” Syndrome
– Students will not pay $0.01 but,
– Students will devour content if free
• However, studios not yet willing to offer free or low cost to schools
5 © 2006 CDigix
Phase 2: Legal Music Services
• Labels have been generous in offering lower content cost for students
• Many schools have been willing to subsidize legal music services, but
• Students don’t see them as competitive with peer to peer
– DRM restrictions and limits on selection, and
• The Model is changing to a “direct to consumer” advertising-only business
• Music services work best if paired with filtering system
– Some Campuses at 70+% penetration
6 © 2006 CDigix
Phase 3: Video and Audio for Curriculum
• Digitizing audio and video libraries for academic on-demand use by students is core for schools
• Technology that delivers legal consumer services is same backbone for a/v curriculum delivery
• Schools need a shared solution as it’s too expensive to do it yourself
• Great possibilities for content sharing across schools to enhance learning and as source of new revenue
7 © 2006 CDigix
Take control of your media
Stored in a central location
Content is digitized & archived
Presented in a unified format - regardless of source
8 © 2006 CDigix
A Solution for Staff:A Solution for Staff:Minimal impact on ITMinimal impact on ITPurchase 1 copy of mediaPurchase 1 copy of mediaResource savingResource savingVideo ProcurementVideo Procurement
A Solution for A Solution for Professors:Professors:
Control Viewing PeriodsControl Viewing PeriodsLimit AccessLimit Access
Distribute Lectures Distribute Lectures
A Solution for Students:A Solution for Students:Anytime, anywhere accessAnytime, anywhere access
Never checked outNever checked outPause, restart, watch on the goPause, restart, watch on the go
Students Students
LibrariansLibrarians&&
StaffStaffProfessorsProfessors
The Whole Campus Wins
9 © 2006 CDigix
Sample Partner Schools
10 © 2006 CDigix
What Others are Saying…
“We’ve had wonderful use of C-Labs in bringing digitized movie material into our educational environment but we’re just scratching the surface nevertheless.”
Charles Phelps, Provost, The University of Rochester
11 © 2006 CDigix
Summary
• Music market has moved to “direct to consumer” with advertising model
• Video (television) will likely follow but has not yet priced itself accordingly
• University demand for entertainment services has cooled within the last 12 months
• Schools need educational media services such as C-Labs to enhance the educational experience
• Cdigix will be back with consumer services if universities see a future need and the business model makes sense