this is an unusual offer we offer a proposal that makes commercial sense for your company &...

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This is an Unusual Offer This is an Unusual Offer We Offer a Proposal We Offer a Proposal that makes that makes Commercial sense Commercial sense for your company for your company & & addresses your addresses your Social Responsibility Social Responsibility

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Page 1: This is an Unusual Offer We Offer a Proposal that makes Commercial sense for your company & addresses your Social Responsibility

This is an Unusual OfferThis is an Unusual Offer  

We Offer a Proposal We Offer a Proposal that makesthat makes

Commercial senseCommercial sensefor your companyfor your company

&&addresses youraddresses your

Social ResponsibilitySocial Responsibility

Page 2: This is an Unusual Offer We Offer a Proposal that makes Commercial sense for your company & addresses your Social Responsibility

“India Learns India” is a program that offers DVD Documentaries to school students giving them a better understanding of India’s Heritage……. Culture……. Arts…….. Ancient Science…… History.

 The program will work with leading Historians,

Archaeologists, Scholars and a whole host of experts to guarantee that the documentaries given to the schools are factually accurate and exciting.

The The Project… Project…

Page 3: This is an Unusual Offer We Offer a Proposal that makes Commercial sense for your company & addresses your Social Responsibility

What’s more, the schools will get the DVDs freeOf charge……. and you will get a focused audience of

around Six Hundred Thousand views per year from 100schools.

Let us help us teach the value of our heritage tothe young. This will help make Our Heritage Immortal.

The The Project… Project…

Page 4: This is an Unusual Offer We Offer a Proposal that makes Commercial sense for your company & addresses your Social Responsibility

The ConceptThe Concept

“India Learns India” is an initiative launched by MGPL toincrease the awareness and understanding amongstudents in schools and colleges about our Heritage,Culture, Ancient sciences and the History of India.

With this initiative, we are aiming at producing, well-researched, documentaries on DVD. These documentariesWill then be on offer to all the school and college libraries Free-of-Charge.

Page 5: This is an Unusual Offer We Offer a Proposal that makes Commercial sense for your company & addresses your Social Responsibility

The ConceptThe Concept

A look at the curriculum and subjects followed in most schools shows us that great emphasis hasbeen, rightly, given to subjects like science,mathematics, botany, biology, physics, chemistry,etc.

But the Indian school student learns very littleabout India’s Heritage, Culture, Arts, AncientSciences and History.

Page 6: This is an Unusual Offer We Offer a Proposal that makes Commercial sense for your company & addresses your Social Responsibility

The ConceptThe Concept

We at “India Learns India” are working on the premisethat if every student is familiar with the above topicswe will be creating a generation of young Indians whowill become ambassadors of our heritage. They willtravel and study all over the world and always standtall with the knowledge that they belong to a countryand civilisation that is ancient and rich.

The strength of our civilisation is seen by the fact thatonly a few ancient civilisations have survived today.

Page 7: This is an Unusual Offer We Offer a Proposal that makes Commercial sense for your company & addresses your Social Responsibility

Education and Education and

TechnologyTechnology

Educational trends have changed. Today the use of Smart Boards, e-learning, web learning and well produced DVD programs have become established systems of study.

“India Learns India” will seamlessly integrate itself into this teaching process.

Page 8: This is an Unusual Offer We Offer a Proposal that makes Commercial sense for your company & addresses your Social Responsibility

Education and Education and TechnologyTechnology

The advantages of making our programs available to our students

The students will develop a deep understanding of our Heritage, Culture, History and sciences.

Normal curriculum syllabus does not give the students a good understanding of our Heritage, History, Science and Culture.

We hope to bring about a change in this and make our students proud of being an Indian.

Page 9: This is an Unusual Offer We Offer a Proposal that makes Commercial sense for your company & addresses your Social Responsibility

Education and Education and TechnologyTechnology

The advantages of making our programs available to our students

We hope to inspire students to take an active part in developing their own knowledge in these subjects.

We hope to inspire the students to explore these areas on their own and with their friends.

We would like the students to devote more of their viewing time to non-fictional and fact-oriented television programming.

We would be very happy if our programs improve the students’ awareness about conservation and maintenance of our national monuments.

Page 10: This is an Unusual Offer We Offer a Proposal that makes Commercial sense for your company & addresses your Social Responsibility

Education and TechnologyEducation and Technology

“India Learns India” should make every student proud to

be an Indian.

Page 11: This is an Unusual Offer We Offer a Proposal that makes Commercial sense for your company & addresses your Social Responsibility

DVD DocumentariesDVD Documentaries

To begin with, MGPL has already produced theFollowing DVDs for distribution to schools andcolleges.

These programs have been compiled andmade ready for distribution to schools:

Page 12: This is an Unusual Offer We Offer a Proposal that makes Commercial sense for your company & addresses your Social Responsibility

DVD DocumentariesDVD Documentaries

Walk With The Master - the story of the sites of The Buddha

Ajanta Caves - the History & Mystery

Ellora Caves - Faith Religion & Art

Inscriptions That Inspire - a study of monument restoration

Yoga For Children Yoga for General Health

Page 13: This is an Unusual Offer We Offer a Proposal that makes Commercial sense for your company & addresses your Social Responsibility

In The PipelineIn The Pipeline

Forts of India Ayurveda - the science of life Murals of South India Historic Records - writings on Stone and Palm Leaf Bronze Iconography - an art that dates back 2000 years Acoustics in Ancient Structures Pranayama- the practices of breath control Symbology - the art of visual writing Terracotta - village warriors

Page 14: This is an Unusual Offer We Offer a Proposal that makes Commercial sense for your company & addresses your Social Responsibility

SPONSOR-A-SUBSCRIPTIONSPONSOR-A-SUBSCRIPTION

What We Offer You… the Subscriber……..

A Yearly Subscription of ONE school will ensure that ONE DVD will be delivered to the school every two months. (SIX DVDs will be delivered over the course of ONE year). 

As on date over 6000 number of schools in 16 states have been selected to be a part of “India Learns India”.

Page 15: This is an Unusual Offer We Offer a Proposal that makes Commercial sense for your company & addresses your Social Responsibility

The advantages of subscribing The advantages of subscribing to India Learns India areto India Learns India are

By subscribing to a minimum of 100 schools for one year your commercials will be viewed approximately Six Hundred Thousand times over the period of One year.

We estimate that the school will use the DVD for at least three years. This will give your commercials approximately 1.8 million views over this period

Page 16: This is an Unusual Offer We Offer a Proposal that makes Commercial sense for your company & addresses your Social Responsibility

The advantages of subscribing The advantages of subscribing to India Learns India areto India Learns India are

• This figure is arrived at by averaging 1000 students per school viewing the Six DVDs per year as per the subscription. This adds up to 6000 views per school per year

• When you sponsor a minimum of 100 schools you will get an average viewing of Six Hundred Thousand views per year

Page 17: This is an Unusual Offer We Offer a Proposal that makes Commercial sense for your company & addresses your Social Responsibility

The advantages of subscribing The advantages of subscribing to India Learns India areto India Learns India are

If the school uses the DVD for Three years the total views of

your commercial will be 1.8 million views over a period of

Three years.

MGPL will also clearly print the name of the subscriber, who made it possible for the supply of the DVD, on the DVD labels supplied to the chosen institutions.

The subscriber will be listed on our website.

Page 18: This is an Unusual Offer We Offer a Proposal that makes Commercial sense for your company & addresses your Social Responsibility

Cost to Sponsor a SubscriptionCost to Sponsor a Subscription

A Yearly Subscription of Rs.10,000/= for

ONE school will ensure that ONE DVD will

be delivered to the school every two

months. (SIX DVDs will be delivered over

the course of ONE year.)

Page 19: This is an Unusual Offer We Offer a Proposal that makes Commercial sense for your company & addresses your Social Responsibility

The advantages of subscribing The advantages of subscribing to India Learns India areto India Learns India are

Scheme One: For 100 Schools We will insert your existing commercials for Two Minutes at the start of the documentary on the DVDs sponsored by your company

Scheme Two: For 50 SchoolsWe will insert your existing commercials for One Minute at the start of the documentary on the DVDs sponsored by your company

Page 20: This is an Unusual Offer We Offer a Proposal that makes Commercial sense for your company & addresses your Social Responsibility

Cost to Sponsor a SubscriptionCost to Sponsor a Subscription

Minimum Number Of Schools required for this

Scheme One: 100 Schools

Total cost of subscription for 100 schools @ Rs.10,000 per school

Less Discount offered 5%

Final cost of subscription for 100 schools

Rs.10,00,000

Rs.50,000

Rs.9,50,000/=

Page 21: This is an Unusual Offer We Offer a Proposal that makes Commercial sense for your company & addresses your Social Responsibility

Cost to Sponsor a SubscriptionCost to Sponsor a Subscription

Minimum Number Of Schools required for this

Scheme One: 100 Schools

Number of views of your commercial over one year

Number of views of your commercial over Three years

Three years Cost per view for three years

600,000 views

1,800,000 views

Rs.0.52/=

We are also open to block pricing if the sponsor is interested in sponsoring a larger number of schools.

Page 22: This is an Unusual Offer We Offer a Proposal that makes Commercial sense for your company & addresses your Social Responsibility

Cost to Sponsor a SubscriptionCost to Sponsor a Subscription

Minimum Number Of Schools required for this

Scheme Two : 50 Schools

Total cost of subscription for 50 schools @ Rs.10,000 per school

Less Discount offered 5%

Final cost of subscription for 50 schools

Rs.5,00,000

Rs.25,000

Rs.4,75,000/=

Page 23: This is an Unusual Offer We Offer a Proposal that makes Commercial sense for your company & addresses your Social Responsibility

Cost to Sponsor a SubscriptionCost to Sponsor a Subscription

Minimum Number Of Schools required for this Scheme Two: 50 Schools

Number of views of your commercial over one year

Number of views of your commercial over Three years

Three years Cost per view for three years

300,000 views

900,000 views

Rs.0.52/=

We are also open to block pricing if the sponsor is interested in sponsoring a larger number of schools.

Page 24: This is an Unusual Offer We Offer a Proposal that makes Commercial sense for your company & addresses your Social Responsibility

The Process Is TransparentThe Process Is Transparent

MGPL understands the importance of keeping the Subscription process totally transparent. On receiving your Subscription, the selected DVDs will be dispatched to the institution.

We will intimate you as to the dispatch of the DVD along with the name and full contact details of the institution for your records.

The institution will also be informed of the name of the sponsor who made it possible for them to receive the DVD Documentaries.

Page 25: This is an Unusual Offer We Offer a Proposal that makes Commercial sense for your company & addresses your Social Responsibility

In ConclusionIn Conclusion

Presentation of our heritage information can only

be possible by the support of organizations and individuals.

MGPL would like to be involved as a facilitator in fulfilling this concept by producing and distributing these programs to every educational institution in India.

We would like to request your participation in the program by subscribing for the program.

Page 26: This is an Unusual Offer We Offer a Proposal that makes Commercial sense for your company & addresses your Social Responsibility

Your support will help us …Your support will help us …make our heritage immortal.make our heritage immortal.

Thank YouThank You