Strategic Marketing Consultancy Intelligence

Insight

Imagination

bluelatitude.net

More than 30 experts

in customer engagement

• Passionate about digital

• Strategists, planners and analysts

• User experience specialists

• Analytics gurus

• Qualitative and quantitative researchers

bluelatitude.net

We do 3 things very well

We help clients

plan and develop

powerful strategies

directly linked to

business objectives

We transform

the multichannel

experiences they

deliver to their

customers

We give them

confidence in the

delivery and ongoing

performance of their

activity

1 2 3

bluelatitude.net

What we do at a glance Making sustainable customer connections

Delivering enduring business success

How and where do we

engage with our customers?

What does great customer

experience look like?

How can I optimally deliver

and maximise performance?

Situation Analysis

& Strategy

Brand Plan

Review

Multi-Channel

Planning

Capability

Building

Strategy &

Planning

Service

Innovation Prototyping

UX Testing Interaction Design

Customer

Experience

Programme

Management

Performance

Reviews

Analytics Set-up

& Management

Performance

Optimisation

Delivery &

Optimisation Cu

sto

me

r R

es

ea

rch

An

aly

tic

s

Client Need Example Services

bluelatitude.net

What’s our secret?

• We put customer research and insight at the heart of everything we do

• We apply user and customer experience thinking to your strategic objectives and goals

• We use just the right amount of innovation tailored to your needs and supported by evidence

• We offer a totally transparent service uncompromised by vested interest

• We continuously track performance and suggest improvements

Well, we have five:

bluelatitude.net

Some of our clients

A closer look at

Strategy and Planning

bluelatitude.net

A top 20 pharmaceutical company asked us: How can we take advantage of new multichannel approaches to sales and communication?

• 17% increase in self-

reported channel understanding

• 61% net promoter score for the events

• All brand teams built multi-

channel knowledge into

their planning

• 100% of attendees would

like to attend future sessions

Overview

What we did

We developed content and training to

help build capability:

A. 6 keynote presentations over 2

events covering Multichannel marketing & key channels.

B. 30 client sharing and strategy presentations & videos produced

C. 5 group working exercises

covering channel/brand prioritization and planning

D. Surveys before & after both events E. Produced creative and branding

assets

What this achieved

The client wanted to give

its regional brand teams

the confidence and

knowledge to deliver a

superior customer

experience by embracing

the new multichannel

HCP environment.

A closer look at

Customer Experience

bluelatitude.net

A major US pharmaceutical company asked us: How can we differentiate a key ‘7th in market’ brand with new value-added services?

Overview

What we did

The project kicked off with a

customer-focused innovation

workshop with key stakeholders,

then:

A. 3 prototypes were put through

‘survival of the fittest’ testing

B. The winning concept was the most

powerful at changing negative

behaviours

C. The findings from each round were

used to evolve the prototype,

exclude demotivating elements and

dig deeper into successful elements

What this achieved

The final prototype was

not a winning concept, but

the best features from

each amalgamated into a

single viable and

validated solution that

tested really positively

Winning concept was

implemented in the US,

and launched in Q4 2012

and will run through 2013.

The client wanted to

investigate service

concepts that would be

appealing to both HCPs

and patients, in a bid to

add more value to its

current Statin brand

offering.

A closer look at

Delivery and Optimisation

bluelatitude.net

A leading pharmaceutical company asked us:

How can we optimise the performance of a

European portal for healthcare professionals?

Overview

What we did

A. Created a bespoke measurement

dashboard

B. Advanced analytics set up:

identified which elements were

underperforming

C. Ongoing measurement and

analysis

D. Performance optimisation:

working with the client to implement

a series of recommendations for

how the campaign could perform

better

E. Customer satisfaction surveys

What this achieved

• Cost-per-registration

decreased by 38% and

cost-per-visit by 34%

• Incremental improvement

over the last 2 years in

efficiency and

effectiveness

• Recommendations

implemented have resulted

in improved Net Promoter

Score for customer

satisfaction through this

channel.

Optimise the

performance of

European HCP portal’s

focussed on Diabetes,

Oncology & CNS using

data from over 60,000

HCP interactions per

year

bluelatitude.net

A global pharmaceutical company asked us:

How can we improve the performance of our £20m+

pan-European disease awareness campaign

Overview

What we did

A. Created a bespoke measurement

dashboard

B. Campaign analytics tracking:

identified which elements were

underperforming

C. Monthly site and media performance

reporting

What this achieved

• The cost of bringing users to

the website dramatically

reduced

• Users found information far

more efficiently

• Bounces reduced by 24%

and conversions increased

by 55%

The client was eager to

transition from a local

agency level to an

international level, to

ensure the delivery of

consistent measuring

and reporting, in addition

to cost efficiencies.

Blue Latitude Network

2-6 Northburgh Street

2nd Floor

London

EC1V 0AY

United Kingdom

T: +44 (0)203 328 1840

E: info@bluelatitude.net