this is joe - his customer relationships needs help
DESCRIPTION
How to improve the quality of your customer relationshipsTRANSCRIPT
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This is Joe Business is not good
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His Customers are Unhappy. Very Unhappy
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And Joe Knows Unhappy Customers
Mean ...
Staff Problems.
Profi ts Problems.
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And Focuses on Loyalty
So He Changes Things
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Cos he realises .... Satisfaction is like being acquainted.
Superficial.
Maybe even Artificial.
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But Loyalty is About
Intimacy. Trust. Commitment.
About Emotional Buy-In
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Credit Cards
Awareness Buy Use Receive / Bill / Fin Get Help Upgrade /
Re-Pcshe
Marketing
Logistics
Finance
Communications
Manufacturing
Product Dev
Sales
And Tracks Customer Loyalty in Each Touch Point
He then maps his customers experience
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Now his customers are ...
linked to his people and processes
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They told him what to change ...And where the customer experience
was being messed up.
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Now his team create customer value
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His staff are happier And know what to do ...
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And this is Joe... He’s happy too ...
His Business is Profitable Again
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